Online Media, Marketing and Business: Some Projections and Predictions for 2009

From Emarketer,

• Video ad spending will run counter to overall economic developments, rising by 45% in 2009 to reach $850 million
• Search marketing spending will grow by 14.9% in 2009, to $12.3 billion. Search marketing is not recession-proof, but it is recession-resistant.
• Total US Internet ad spending will increase to $25.7 billion in 2009, an 8.9% growth rate.
• Online retail sales (excluding travel) will grow by only 4% in 2009—the first full year to feel the impact of the economic crisis.
• E-commerce will be a growing revenue stream for social network sites. Expect both MySpace and Facebook to enhance their self-serve advertising systems to allow consumers and businesses to buy and sell real-world goods and services.
• Traditional Media: Continues Hurting: Newspaper advertising will continue to decline in the new year more than any other medium. Industry-wide cutbacks will continue, and there will be some consolidation.
• The 800-lb. online video gorilla, YouTube, announced in Q4 2008 that it would carry full-length television programs supported by ads. Expect to see similar properties compete with it in 2009.

Also, TV advertising revenue is expected to decline for the first time ever in 2009, by a noticeable 4.7%, but this is a recessionary blip, 2010 it is expected revenue will rise again by .5% but is it likely this is some foreshadowing of what to expect in the not too distant future?