Succeeding With A Music Career In the New Music Industry
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Hardly anybody in the music business understands that the older model of how to successfully promote a newborn act is obsolete. The record companies are all aware that there is a big problem but they impact no idea what the solution is. What they do understand is that they are unable to recoup their investment in flat instance with a good producer, the cost of a good video, the business budget, and the cost of the prototypal promotional road tour from the profits on a prototypal impact CD. An act must be capable of repeating and sustaining their initial success in the flat in order for a record company to make a profit because the needed investment has increased dramatically. Ever since the mid 1990’s the record companies impact become painfully aware that there are no acts containing songwriters who can keep on composition more impact songs. All the newborn acts since the mid 1990’s impact one, two, maybe three good songs at the most, and any person who’s purchased a CD since that instance will testify to that. The record companies also know that MP3 downloading on the internet is a factor that has negatively affected their profits. Put that together with their quality to find sustainable newborn acts and you impact the two main reasons why so many record companies are losing money. The ones that are not losing money are the ones that impact a library of popular artists from the past who continue to sell. The record companies now understand that the internet is the newborn communications medium, it’s here to stay, and they are all trying to figure out how to verify plus of it. Their pattern has ever been to watch the numbers, analyze the trends, and then try to jump on board and ride the wave for as long as it lasts. If I told them what the respond is to the problems they face, they simply wouldn’t know what to do with the information.
The newborn instruction for success is to impact the right factors in place first, and then to use the internet’s full potential to bring the artist to the attention of the entire world.
Step 1: In order to create a impact record it is needed to impact a impact song. So what is a impact song? It’s a song that is so blasted catchy that after chance it digit instance people cannot get it out of their minds and they will spend money to own the CD. The best producer cannot produce a impact record without having that kind of raw material. My older friend Gary Kelgren said it best - \”You can’t polish a turd\”.
Step 2: In order to create a impact music artist on the internet, of course it is needed to impact digit or more impact songs that impact been properly produced, but it is also needed to impact a \”hit web site\”. So what is a impact web site? Obviously it’s digit with thousands of \”hits\” per day but that’s not the point. The point is that in the same artefact that a impact song works for a listener, a web site must grab a net surfer’s interest within the prototypal 5-10 seconds and hold their interest long enough for them to find the impact songs and listen to them. But it should also contain entertaining content for people to read and enjoy because a good web site is a much more complex form of entertainment. The best web sites are the ones that impact great creative composition and cannot be digested in digit sitting, so people will keep coming back for more entertainment. This kind of web site cannot possibly be designed by a web site design professional because real creative and entertaining composition is not for sale at any price. That means the successful artist of the future needs to be more than meet a musician in order to verify full plus of the newborn job because the web site needs to reflect the artist’s personal expression, and nobody can do that except the artist.
Step 3: Creative internet promotion. The newborn instruction for success may not even require an business budget for proper promotion of the web site in order to achieve thousands of hits per day if the promotion is creative enough. But the two previous steps are absolute prerequisites for success in the newborn medium. A money-losing promotional road tour will be nonmeaningful and unnecessary until a large audience is developed by building an internet fan club and selling enough CD’s to warrant a road tour that will turn a profit.
The newborn instruction also contains the potential for making the older costly distribution networks obsolete because purchasing directly over the internet could eliminate the necessity for retail mark-ups and thus maximize profits for all concerned. The Recording Industry Association of America has the correct statistics on what music is actually selling as opposed to what is being played on the radio and what the record companies are trying to market. They list The Beatles as the best selling act/artist of all instance with 166.5 million albums sold in the USA alone. They list Elvis second with 117.5 million units sold, Led Zeppelin ordinal with 106 million units sold, and the top 25 are dominated by classic rock acts including The Doors, The Stones, Pink Floyd, The Eagles and many others. I conceive it’s very momentous that those statistics are becoming geometrically nowadays greater than the number of albums that they sold during their performance lifetimes. What has happened and is happening is that the young people of today are discovering them in droves and buying their music. Traditionally, the record buying public has ever been young people between the ages of 12-25 and those demographics impact not changed. What this means is that the potential for profit in newborn classic rock and roll music is beyond calculation.
