Archive for February, 2009

Advertising Online with Google Adwords and Facebook PPC: Hire A New Zealand Expert

Saturday, February 28th, 2009

Hi this is Matt Turner from Kurb Promotions in Auckland New Zealand. I’ve been in business online over 4 years – I’ve tried a lot of different stuff and I can’t say enough about how effective Google adwords PPC can be, and what’s more, . . .

My businesses creates 100k+ worth of profit per year and I spend around about $40 p/week on PPC. And What’s EVEN more, I’m also really effective with Facebook marketing and PPC ads – not because Facebook is more effective than google, but more because I don’t often end up paying for any of my Facebook advertising.

Get $100 free facebook advertising credit when you sign up today!!

Need a PPC consultant in Auckland or New Zealand? I work on PPC as a specialist service or part of general small business marketing online services that cover PPC, SEO, online video marketing, blog set up, development and maintenance – talk to me, Matt Turner, today by contacting: kurbpromo@gmail.com

PPC Consultation starts from $200 for a 1 month development consultation.

It has been estimated that almost 80 percent of all internet users use the Google network. So it is no astonishment that a lot of online advertisers opt to do their promotion using Google adwords. This is a remarkable feat presented that Google only started in 1998.

At the time Alta Vista and character were the heavy weights when it came to the world of see engines. But in such a short span of time, the remarkable Google has established itself as the leading and most widely used see engine in cyberspace.

Choosing the correct adwords

How it entireness is that the ads will materialize in the order of the most relevant searches made by the users. This is why Google is so effective. It gives the users what they want, and what they need.

More importantly, for advertisers this means that if their ads place high on the ranking they would pay less for their adwords. If they place low, they would hit to pay more. If they do not get clicked at all, they would become inactive in the see engine. This is why it is essential for advertisers to opt the correct text that internet users would respond to!

Those who opt the Google program hit the option of selecting the adwords that will go into their ads. This is essential, since the correct choice of text can generate a lot of traffic to the advertiser’s website. This is important, since in the world of online commerce, a lot of traffic means potential earnings! The best thing about this is advertisers only get charged when someone clicks on their links which contains these adwords.

Do your homework

The key to success is that advertisers would hit to anticipate the needs of their potential customers. If their keywords pertain to a particular business; it would be best if they would do some investigate on what areas of their business people would inquire about the most. This way, they would hit an idea of what identify of possible adwords they would need to incorporate into their ads. This will support peak the interest of their potential customers and make their ads place high on the ranking list.

This way they would not only bring in traffic into their website; but they would also be rewarded by Google by existence charged less for the effectiveness of their adwords.

Methods of placing your Google adwords

There are a variety of ways you can advertise your ads on Google.  You can go with the literal match of keywords on your see engine. This means that that only ads that will materialize on the see engine are those that match the literal text typed in on the see engine by the user.

Another way adwords work is by phrase. If the text in the phrase matches the literal order in which it appears in the ad, the ad will materialize in a see engine. The ads don’t hit to contain all of the text that are typed in by the users.

Google adwords users also hit the option of putting their ads on a broad see category. Any text that are typed into a see engine will yield a result that contain keywords that materialize in the ad regardless on the word order.

False advertising

Sometimes it happens that a mortal chooses keywords and places them in ads whose contents are completely unrelated to the topic of their websites. As a result these don’t receive any hits. It then drops in the ranking. When this happens the mortal responsible for the ad receives notification on the mail about their poor results. Enabling them to make the changes necessary to make their ad campaigns more effective. If they opt not to act upon this, and their ads continue to yield poor results, then the ads will be suspended.

Other benefits

Placing an ad with Google adwords support you assess the market value of your online business out there in cyberspace. Given that you are provided with statistical data. Since you know how often your ads materialize on the see engines, and the number of times anyone clicks on your ads, and so.

Advertisers get an idea of how well their online business is fairing based on this information. Allowing them to run their business websites, and steer it in the correct direction according to these statistics.

Those who are hunting to find profits through the aid of advertising would benefit tremendously by using Google adwords. Not only do they provide beatific service, but they are also digit of the most sought after networks in cyberspace by those internet users who are hunting for great service. This is why most entrepreneurs who are hunting to advertise their service or product turn to Google adwords to support them find advertising success!

It has been estimated that almost 80 percent of all internet users use the Google network. So it is no astonishment that a lot of online advertisers opt to do their promotion using Google adwords. This is a remarkable feat presented that Google only started in 1998.

At the time Alta Vista and character were the heavy weights when it came to the world of wager engines. But in such a short span of time, the remarkable Google has established itself as the leading and most widely used wager engine in cyberspace.

Choosing the correct adwords

How it entireness is that the ads will occur in the order of the most relevant searches made by the users. This is why Google is so effective. It gives the users what they want, and what they need.

More importantly, for advertisers this means that if their ads place high on the ranking they would clear less for their adwords. If they place low, they would impact to clear more. If they do not get clicked at all, they would become inactive in the wager engine. This is why it is essential for advertisers to opt the correct text that internet users would respond to!

Those who opt the Google program impact the pick of selecting the adwords that will go into their ads. This is essential, since the correct pick of text can generate a lot of reciprocation to the advertiser’s website. This is important, since in the world of online commerce, a lot of reciprocation means potential earnings! The best thing about this is advertisers only get live when someone clicks on their links which contains these adwords.

Do your homework

The key to success is that advertisers would impact to anticipate the needs of their potential customers. If their keywords pertain to a particular business; it would be best if they would do whatever investigate on what areas of their playing people would inquire about the most. This way, they would impact an idea of what refer of possible adwords they would requirement to incorporate into their ads. This will support peak the interest of their potential customers and make their ads place high on the ranking list.

This way they would not only bring in reciprocation into their website; but they would also be rewarded by Google by existence live less for the effectiveness of their adwords.

Methods of placing your Google adwords

There are a difference of ways you can advertise your ads on Google.  You can go with the literal match of keywords on your wager engine. This means that that only ads that will occur on the wager engine are those that match the literal text typed in on the wager engine by the user.

Another way adwords work is by phrase. If the text in the phrase matches the literal order in which it appears in the ad, the ad will occur in a wager engine. The ads don’t impact to contain all of the text that are typed in by the users.

Google adwords users also impact the pick of putting their ads on a broad wager category. Any text that are typed into a wager engine will yield a termination that contain keywords that occur in the ad disregarding on the word order.

False advertising

Sometimes it happens that a mortal chooses keywords and places them in ads whose contents are completely unrelated to the topic of their websites. As a termination these don’t receive any hits. It then drops in the ranking. When this happens the mortal responsible for the ad receives notification on the mail about their poor results. Enabling them to make the changes necessary to make their ad campaigns more effective. If they opt not to act upon this, and their ads continue to yield poor results, then the ads will be suspended.

Other benefits

Placing an ad with Google adwords support you assess the market value of your online playing out there in cyberspace. Given that you are provided with statistical data. Since you know how often your ads occur on the wager engines, and the number of times anyone clicks on your ads, and so.

Advertisers get an idea of how well their online playing is fairing based on this information. Allowing them to run their playing websites, and steer it in the correct direction according to these statistics.

Those who are labour to find profits through the aid of business would benefit tremendously by using Google adwords. Not only do they provide beatific service, but they are also digit of the most sought after networks in cyberspace by those internet users who are labour for great service. This is why most entrepreneurs who are labour to advertise their service or product invoke to Google adwords to support them find business success!

Get inexpensive and effective small playing development.
Contact Matt Turner, Kurb Promotions – kurbpromo@gmail.com

Get affordable and effective small business development.
Contact Matt Turner, Kurb Promotions – kurbpromo@gmail.com

Kurb’s Top 10 Internet Marketing Strategies for 2009

1: Website Development
2: Google Adwords / PPC
3: Blog Promotion
4: Online Video Marketing
5: SEO
6: Email Management / Marketing
7: Article Marketing
8: Social Media Marketing
9: Viral Marketing
10: Community Building

Discussing Small Business Start Up Failure For Entrepreneurs

Saturday, February 28th, 2009

Need Small Business Marketing Services? Website Development and Blog Promotion, PPC, SEO, Content Distribution, Social Media , Online Video, Graphic Design – Our Small Business Marketing Pacakages are comprehensive and start from $950 for a full 3 month business marketing and promotions development program.

This is affordable and effective small business development.
Contact Matt Turner, Kurb Promotions – kurbpromo@gmail.com

Kurb’s Top 10 Internet Marketing Strategies for 2009

1: Website Development
2: Google Adwords / PPC
3: Blog Promotion
4: Online Video Marketing
5: SEO
6: Email Management / Marketing
7: Article Marketing
8: Social Media Marketing
9: Viral Marketing
10: Community Building

A lot of CEOs with less than 12 months of top mitt impact been
asking me for advice most what to do, given the large economic
turmoil we’re facing. I thought I would verify the instance put these
various conversations into digit telecommunicate to help those who are “up against
it,” as we say in Brooklyn.

Now, sprinting to the startup precipice is digit of the most horrible
and exhilarating experiences you crapper impact as an entrepreneur.

The exhaustion sinks in as you slam on the brakes. You dig in your
heels and watch the soil and pebbles fly soured the cliff as your left
foot dangles downbound in the ravine, with your correct measure desperately
trying to save you. Your momentum could–if the wind kicks in–send
you straight downbound to your death. Heck, modify the digit inches of earth
under your correct measure could give artefact and send you to your death.  Or,
you could artefact and fall on a magic carpet that module verify you to the
Promised Land.

OK, that terminal part is prefabricated up. You’re probably screwed and you undergo it.

This telecommunicate is intended for startup companies with less than 12 months
of change in the bank, who undergo in their hearts that their VCs impact lost
faith, and that Google, Yahoo or Microsoft aren’t feat to garner them
up on a magic M&A carpet ride.

This is the telecommunicate I’d aforementioned you to forward to your friends who are
running startups that could go under in 2009.

Some background
————————-
I’ve been to the precipice and visaged the fall a couple of times. I’ve
learned a couple of things from the experience. I crapper tell you that
the first instance it happens, you’re terrified, because everything you’ve
done–all the effort and dreams–will probably be lost (like tears in
the rain).

The second instance it happens, you’re deeply concerned, but undergo it ain’t
over until you’re splattered on the boulders below.

The third instance it happens, you smile and say “let’s intend it on!”

You see, there are digit types of entrepreneurs in this world: actual ones
and the folks who play entrepreneurs for some portion of their lives.
From a distance, most folks can’t tell who’s who. In up times, when
the market is dowse with cheap money and unexplained exits (Bebo,
anyone?), everyone looks brilliant.

It’s only when the tide goes discover that you undergo who’s naked. (Who said
that? I hear it on CNBC every other hebdomad now).

The differences between the digit types of entrepreneurs become clear
when the fan and the manure meet. The faux entrepreneurs run for cover
rather than dealing with the storm. They go back to their plush,
somewhat mindless jobs as VPs at mega-companies, patch the real
entrepreneurs meet up and clean up the mess.

We’re feat to find discover who the actual entrepreneurs are in 2009 because
they are feat to spend added 12 months, on top of the terminal six,
cleaning up the mess. It module be digit years of amount pain, so before we
go some further you gotta make the decision if you’re in or you’re out.

In or out?
————————-
Here is a rattling easy artefact to amount discover if you crapper deal with the mess
in face of you. How many of the following crapper you deal with:

1. Laying soured half your staff.
2. Laying soured half your staff again threesome months later.
3. Spending 20 hours a hebdomad on the phone being yelled at and
threatened patch trying to negotiate a dozen contracts–like your
T1, phone system, rent, equipment leases, etc.
4. Having an investor shriek at you and tell you that they module ruin
you, your career and that “you’ll never raise money again, you mother
f-er.”
5. Laying soured half your staff for a third time.
6. Getting served a half-dozen lawsuits, courtesy of the folks who you
tried to negotiate with in saucer number threesome who wouldn’t deal.
7. Having digit of the grouping you’re renegotiating with come to your
office every hebdomad and ask for their check in person.
8. Having the aforementioned media outlet that once claimed you were the next
Barry Diller write that you’re a fraud.
9. Not getting a beatific night’s sleep for sextet months.
10. Having dozens of paying clients default on their bills.
11. Having staffers who you rattling requirement to double downbound and pore walk
out the door after you helped make their careers.
12. Have the grouping who begged you for a gathering at the peak not even
return your emails or phone calls.

If you can’t deal with these 12 situations, then you’re out. It’s time
to refresh your resume, tell your board you resign, sublet your place
and go to Thailand. Go sit on the beach and lick your wounds for $40 a
day (all-in) aforementioned the fauxtrepreneur you are. You suck. I hate you.
You’re smart enough to revilement your loses in a artefact I could never
understand.

If you think you crapper handle most of the horror above, well, then you’re in.

How do I undergo this?

Those 12 things–and more–happened to me for over a year when Silicon
Alley Reporter, my first business, got whipsawed by the dotcom bust.
We went from $11.6m in revenue digit year to $600k the next. From 70
full-time grouping to 12. From a 20,000 square measure office to subletting
ten desks at a PR firm.

Personally, I went from being on top of the world, with appearances on
Charlie Rose, 60 Minutes, CNN, and Fox News, to being savaged in the
press as a humbug who got lucky and who no digit would ever hear from
again.

My office used to intend 100-200 phone calls a day and I had two
assistants.  Six months later, I answered my own phone–on the rare
occasions it would ring. When it did, it was either my mom occupation to
check in on me or a vendor occupation to yell at me.

It was the worst year of my life, but it prefabricated me who I am today. I’ve
never talked most the tailspin that my playing went into, and how I
barely managed to realty the plane, but I intend the significance that there are a
lot of twenty-somethings most to undergo the aforementioned thing, and
perhaps my lessons could help.

I’m not feat to tell the story. (That would verify 80,000 words, a hard
cover and the correct publisher), but I’m gonna share some of the
lessons.

Let’s intend to work.

The Good News
————————-
If you’re a actual entrepreneur, you’re ease reading. If you’re a faux
entrepreneur, you’re writing your resignation letter, considering
which beach to surf and how long to grow your beard. God bless you
fauxtrepreneurs, because you’re gonna impact a such nicer 2009 than the
real entrepreneurs who are “up against it.”

Of course, a year from now, the actual entrepreneurs module be
battle-scarred beasts who are capable of taking bounteous bold risks, and
you’ll ease be crying most what could impact been with your last
business patch attending back-to-back meetings most null at BigCo.
Not that I’m judgmental of fauxtrepreneurs who create noise, distract
investors from the actual workhorses, suck at their jobs and verify no
real risk in their lives.

No, on the contrary, I love you fauxtrepreneurs, because you create
the foundation upon which actual entrepreneurs stand. At the start of my
career, it wasn’t east to defence out, but by the instance I’d done digit or
three businesses and become a fixture in the technology industry, I
had figured it out: Longevity is a bounteous part of credibility. I met
Esther Dyson, Fred Wilson, John Brockman, Jerry Colonna, Mark Cuban,
Ted Leonsis, Seth Godin and countless other luminaries between 1994
and 1997.

Well, it’s a dozen years later and they ease verify my calls and
respond to my emails.

Longevity is credibility.

Oh yeah, I almost forgot the beatific news: People’s reputations are made
in the bad nowadays more than the beatific times.

Even if you’re 100% sure your company is feat to crash in the next
six months, you’ll learn more from staying on board than you module from
running. You’ll also earn the respect of your peers and you’ll learn
exactly how grouping break downbound and lose their cool. You’ll wager how
certain VCs screw entrepreneurs, you’ll wager entrepreneurs screw VCS
and you’ll watch the lawyers and landlords amass their vig the
entire time.

Most of all, you’ll realize who you are and who your actual friends are.

So what’s the sitch?
————————-
You requirement to amount discover your runway immediately. This is rattling easy to
calculate: you look at how such change you burn every month and divide
that into how such change you impact in the bank. Your accountant crapper do
this for you or you crapper simply look at your P&L and slope statement.

Once you undergo how many months you’ve got left, you’ve got to do the
hard impact of trying to modify it by at least 1/4. This effectuation cutting
staff, negotiating with your landlord and cutting some and all
recurring bills. You then requirement to look at your revenue streams and
figure discover if you crapper double them. In most cases, if you do these two
simple things, you module impact increased your runway by 50-100%. If you
double your runway, your chances of figuring discover what your business
actually is module go up exponentially.

You also requirement to do a monthly P&L analyse with your management team.
Look at every single recurring cost you impact and amount discover how to cut
it. In an up market, this verify of obsessiveness is often wasteful,
because you’re in a race to verify market-share. In the case of MySpace
vs. Friendster vs. Facebook every having unlimited assets for a period of
time, this makes amount sense. Why worry most $100,000 in server costs
if you’re racing to wager who gets bought for a billion dollars first?
However, this is not that time. You impact to change your style. There
are nowadays to impact the gas and there are nowadays to conserve your gas.

Look at it this way: Getting the most market-share and streaming discover of
cash is the equivalent of getting to the slug first without the
ability to intend back to Earth. Congratulations, you won the race… and
now you’re dead!

My primary playing correct now, Mahalo.com, is lucky to impact raise a
large amount of top and is feat to fairly easily make it to
profitability based on our growth curve, runway, modest spend and
significant traffic (we’re at 5.6m unique visitors over the terminal 30
days).

We couldn’t be in a stronger position.

However, modify we recently did a deep analyse at Mahalo and were able to
cut 30% of our costs in under 60 days. The company is ease growing
just as fast, and in fact we’re actually more efficient. There is
something strange most that: 25-person companies seem to intend more
done than 40-person companies in my undergo (other CEOs impact told
me the aforementioned thing).

Perhaps it’s because after you trim downbound you impact the most efficient
folks left, or maybe we’re every more focused because we don’t impact to
communicate what’s feat on to as many people? Does anyone undergo if
there is some research on optimal team size for startups? I’d be
interested to hear what the studies say. Anyway, we prefabricated the hard
decisions and that extended our runway by a year. That effectuation Mahalo
will be here in 2013 if we make every single wrong decision and we’re
asleep at the wheel. Of course, we’re focused aforementioned lasers on getting
to profitability and developing a rattling helpful service. If we can’t
figure this playing discover by 2013 or 2014 then, well, either we really
suck or there is no solution to combining search and knowledge
exchange (of instruction we undergo search and noesis exchanges crapper and
have worked–so we’re bullish).

Also, when your company goes through this kind of economic boot camp,
I think you intend stronger. You understand which parts of your business
are working the best and which ones are, well, not working at all. We
had digit area of our playing that was digit percent of our spending
making 30% of our revenue. You amount these things discover when you start
cutting. It’s a sick and sad process to be sure, but Darwin is your
friend at a startup.

Put your VCs to the test
————————-
If you’re streaming discover of money, you’ve got threesome choices: revilement costs,
make money or raise capital. We’re feat to intend into cutting costs and
making money below in a minute, but I’m a bounteous fan of testing your
investors. When the market is crushed, most VCs intend realistic, greedy
or paralyzed. You’ve got to amount discover where you defence with your
current investors as apace as possible, and the quickest artefact to do
that is to ask them for more money.

Let’s say you’re burning $200k a month and you impact a meg dollars
in the bank. Go to your VCs and say something aforementioned the following:

“John, we’re feat to run discover of change in fivesome months. I’ve developed a
cost-cutting and revenue-generating plan that I conceive module extend
our runway to 10 months. I’d aforementioned to present it to you and your
partners tomorrow for a half-hour with the goal of doing an ‘A+ round’
of digit meg dollars. I genuinely conceive in this playing and I’m
willing to do a flat-round, bust my ass for the incoming digit years and
come discover of this recession on top.”

Now your VC is probably feat to start asking questions–as they
should. They may try and push soured the discussion of the “A+ round.”
Your job is to defence concern and say something to the gist of:

“Well, we’re both vested in this playing and I’d aforementioned to verify the
time to present to you guys this hebdomad and intend a response from you
either artefact within fivesome days. I undergo it’s a compressed instance frame, but
we’re living in extraordinary times, and if you guys don’t conceive in
the playing the artefact I do, I crapper accept that and make other
arrangements.”

At that point, you say nothing. Silence is the large negotiating
tactic ever created–use it. Your VC correct now module be thinking the
following:

a) “This guy/gal’s a actual killer and I wish every my CEOs were this
focused. At the rattling least, I should hear them out.”
b) “This guy/gal has added opportunity, so I’m gonna impact to deal
with this train wreck myself–that module suck.”
c) “This playing is a dog and I shouldn’t impact invested in it. Since
they’re asking for the truth, I strength as well give it to them.”
d) “I’m an moron and I can’t make decisions. Let me push this discover a
couple of weeks and make this person’s life hell patch I
procrastinate.”

That terminal part is not what the person would actually say, but that’s
basically the translation of “let me think most it.”

Now, in cases a, b, and c you’re in beatific shape. You’re gonna either
get your gathering and money or you’re gonna intend told you’re not getting
any more funding. Situation D is what you don’t want. If you’re
running discover of provisions in the middle of the Atlantic, your best bet
is to go either East or West–not in a circle.

VCs and investors module sometimes send entrepreneurs in circles, either
inadvertently or as leverage. Sometimes VCs are juggling a lot of
balls and can’t focus. Sometimes they’re inexperienced and/or they
have issues that don’t concern your business, aforementioned their limited
partners, their partners or their divorce settlements. Sometimes
they’re cutthroat and undergo that, when you’re downbound to your terminal digit or
three payrolls, they crapper extract a 2-3x liquidation preference discover of
you.

It’s your job to obligate the issue now–don’t wait.

Heck, modify if you impact a year’s worth of runway, you should probably
do this kind of abstract so your VCs undergo you’re the actual deal and so you
know where you defence with them.

Put your staff to the test
————————-
If you’re downbound to sextet months of cash, you’re gonna impact to revilement the
bottom 1/3rd of your staff, if not half. This sucks, but there is no
choice. You’re gonna also impact to revilement salaries. So, here are some
suggestions on how to do this:

1. Get rid of the non-core staff. Look in places aforementioned PR, marketing,
and admin to cut. See if you crapper put some of these folks on part-time.

2. Look at the salaries of your underway staff vs. market and look for
ways to revilement the high-priced ones who you crapper intend cheaper at the
current market. I undergo this sounds cutthroat, but remember, this is
advice for folks feat discover of playing in sextet months. Another artefact to
run this test is to ask yourself “Would I hire this person for this
amount today?”

3. Go to each member of the team who is over-paid by today’s market
rate and tell them that you’re probably feat to be cutting their
salary and that you’re increasing their options. Ask them how they
feel most it. Some grouping crapper verify a clear cut, others can’t–you don’t
know until you ask.

I’m rattling against cutting people’s clear above cutting position because
you poverty the grouping remaining in your organization to be happy. Of
course, sometimes that’s just not realistic. Many CEOs overpay in a
hot market because they feel they impact to, and those folks are the
ones who rattling requirement to verify this hard action now.

Put your landlord to the test
————————-
Call your landlord and ask them to intend a cup of coffee. Do this in
person. Let them undergo that it’s 50-50 you’re feat discover of playing and
that you requirement their help in the form of quaternary months liberated rent,
starting today, the knowledge to sublet some space (if you don’t have
that correct already) and to ready the lease at the aforementioned rate you already
have. Tell them you feel horrible most this, and you wouldn’t ask
them to do this if it wasn’t urgent, but you didn’t poverty to drop the
bomb on them fivesome months from now when there were no more options.

Remember, quiet is your friend. Tell your story and wager what they
say. I did this at digit saucer and not only got liberated rent, I got 50% of
our letter of credit freed up. It was a win-win. Trust me, your
landlord is probably facing a LOT of fallout correct now… better to
get half than nothing.

Put your vendors to the test
————————-
Since you’ve probably got webhosting, CDNs, equipment leases, and
other recurring charges on your credit cards, cancel those cards
immediately. Call up each vendor and tell them you requirement sextet months
free patch you amount discover your status, and if they can’t do it, ask
for suggestions. Then call each of their competitors and let them know
that you are willing to alter over for the first sextet months free.  If
you intend digit of quaternary vendors to do this you just saved 25%–I look you
can intend digit or three.

Vendors would rather eat some profits for sextet months than lose your
business. If they can’t hold you in your instance of need, then you
should find someone who will. There is a LOT of competition discover there
and you crapper negotiate harder than you probably think you can. Tell
vendors you’re willing to alter if they give you sextet months liberated and
see what they say. We’ve had folks offer us a *year* of liberated service
to alter (of course, that’s an exception, not the rule).

Put yourself to the test
————————-
If you’re feat to ask so such of your staff, investors and vendors,
you obviously impact to verify a impact yourself. Go to your VCs and ask them
to participate in the incoming round–the A+ round. Tell them you know
it’s not a lot but you poverty to put in $5 or $10k in the round as a
show of support. This module termination in them saying it’s not necessary.
After that, tell them you’ll delude your automobile and verify a bike to impact and
put $20k into the playing if you crapper intend that for your car. Make sure
your staff doesn’t verify a bigger revilement than you do in salary if you’re
doing salary cuts.

Even if it’s just ceremonial, it effectuation a lot to make cuts. I’ve
stopped motion as such to conferences modify though they cost me
little to null (normally grouping clear me to speak or at least clear for
my travel). Of course, don’t revilement motion if you’re feat to
conferences where you strength find clients or investors (which is why I
travel half the time!)

Put your product to the test
————————-
As Mark Cuban told me over and over again, “Sales solves everything.”
If you can’t delude your product, it’s not a product–it’s a hobby. Take
your consumer service and delude it as a software package to someone. Go
on the income calls yourself. During the final year of Silicon Alley
Reporter I prefabricated cold calls and set up lunches to delude folks on our new
product, Venture Reporter (the rebranded Silicon Alley Reporter). It
works. When grouping wager the CEO making income calls, they respect the
company and verify it seriously. When the VCs and staffers wager you doing
this, they intend inspired.

Put a whiteboard up and count some stat you can: income calls made,
meetings scheduled, contracts sent and income closed. Give your team
something to think most other than just the bottom line, because you
might impact to celebrate the little victories before getting the check
in the door. Celebrate getting the meeting. Celebrate sending a pitch
out.

What to do if it’s over
————————-
If you’re feat to impact the wall, you should do so with threesome or four
months of top mitt in the bank. You should revilement downbound to your core
staff and tell them “we impact 120 life of change mitt and we’re feat to
try to realty the form safely. If you poverty to leave at some saucer during
the 120 life you’ll intend the reference of a lifetime from me. If you
help us realty the form safely I think we’ll every be better soured because
of it.”

Then make a plan to do digit of the following:

a) delude the business
b) close the business
c) delude the assets of the business

There’s a little taste of overlap up there, since sometimes you close
the playing and delude the assets, or you delude the assets and leave a
shell behind. The saucer is, don’t wait until you impact a month left. Do
it when you impact 120 life left. If you signal to everyone it’s over,
you’ll impact done the honorable abstract for your employees, by giving
them the maximum instance to impact a safe landing, and for your investors,
by allowing them to listing the playing or its assets into another
company.

The worst abstract to do is to delay this process. I’ve gotten downbound to
this saucer exactly, but when I was at break-even at my first business,
we looked for a buyer, because I didn’t think we had such chance of
making it on our own in the 2001-2002 market. I could impact been wrong
about that in retrospect, but either way, I’m glad I got discover because
it set me up for Weblogs, Inc.

And that is the final lesson: when digit door closes, threesome more open
up. When you shut downbound your playing properly, you module impact a clean
slate and renewed energy to verify on your incoming project. You strength even
get the investors to give you the company with the 90 life worth of
capital mitt to start your incoming project with a recapitalized
structure.

Remember that there is no shame in unfortunate but there are honorable and
dishonorable failures. If you’re feat to lose the game, advert that
it’s just that: a game. There module be added and added and another
yet to play. Don’t lose your modify and don’t intend depressed. Just get
yourself back up, dust yourself soured and intend back in the game. The
precursor to success is almost always failure.

Small Business Marketing Online: Increase Traffic to your Website

Friday, February 27th, 2009

Need Small Business Marketing Services? Website Development and Blog Promotion, PPC, SEO, Content Distribution, Social Media , Online Video, Graphic Design – Our Small Business Marketing Pacakages are comprehensive and start from $950 for a full 3 month business marketing and promotions development program.

This is affordable and effective small business development.
Contact Matt Turner, Kurb Promotions – kurbpromo@gmail.com

Kurb’s Top 10 Internet Marketing Strategies for 2009

1: Website Development
2: Google Adwords / PPC
3: Blog Promotion
4: Online Video Marketing
5: SEO
6: Email Management / Marketing
7: Article Marketing
8: Social Media Marketing
9: Viral Marketing
10: Community Building

If you just want to throw up Brobdingnagian numbers there are a lot of structure to do it. StumbleUpon, Digg, and Reddit crapper beam you Brobdingnagian numbers of visitors. Many of you have already chased that traffic and some of you have belike succeeded. I personally have been able to get loads of traffic that way so I’m a good mortal to listen to on the subject. The honest truth is that it’s incredibly difficult to make money from those traffic sources. Those individuals typically have very brief attention spans and module leave your site just as quickly as they found it. If you don’t conceive that, I highly doubt that you’ve tried to sell to them before.

When you go through the process of learning how to increase website traffic, I want you to focus on the most important type of traffic there is – search traffic. Once a stream of traffic starts coming from Google it module come day after day after day, whether you continue working or not.

There’s only one type of mortal that crapper make social traffic work and that type of mortal is naturally gifted. If you are an extremely precocious writer or personality, social traffic might be an awesome fit for you. If you aren’t it’s going to be an enormous waste of time because you won’t be able to influence the brief attention spans that module find you.

Search traffic is honestly a lot easier to work with. There’s a Brobdingnagian disagreement with search traffic because they are already looking for you. Since they already want what you have to offer, the process is a LOT easier.

How To Increase Website Traffic From Search Engines

Getting more traffic to your website from search engines is actually fairly cushy to do. I want to keep this warning fairly simple for you so I have organized the basics into four separate tasks:

1. Researching your market.
2. Choosing keywords.
3. Creating keyword-optimized content.
4. Getting links to your content from relevant pages.

Most grouping go wrong because they don’t do any research in the prototypal place. To fully see this process, I want you to verify a look at how you found this article. You belike did a search in Google for ‘How To Increase Website’ traffic, or something kindred (or you are a regular reader of mine). You found me because I anticipated that grouping would be intelligent for this, and created a solidified article on this topic.

Researching Your Market

You may be curious about how I was able to anticipate that you would be doing this search. This is pretty cushy if you verify a look at the Google Adwords Keyword Tool. You start by typing on topics that are related to the content of your site. In this case I started by intelligent for ‘website’ because I help grouping to learn to make money with websites. The tool showed me a bunch of keywords that grouping search for and are related to websites. Website traffic was one of the cost that came up. Since I see a lot about effort more website traffic, it’s apparently pretty cushy for me to indite about.

Hopefully you crapper see why this article came to be. I want to be found by grouping who want to get more targeted website traffic.

What you need to do is use the Adwords tool to verify a look at topics that grouping are intelligent for in your market. You module apparently know your market meliorate than I would so you need to think about different aspects that grouping need to understand. Type those cost into the tool and verify a look at what comes back. Expand on the cost that come back and you’ll belike find some winners in there.

Choosing Keywords

Choosing keywords to me is a matter of looking at your competition and deciding how strong it is. I wrote about this concept extensively on The Keyword Academy: Choosing A Topic For A Website. I was actually talking about choosing a topic for a site, but the same concepts apply. You crapper use those metrics to choose topics to indite about that you crapper realistically get ranked for.

Where most grouping go wrong is that they only choose the caretaker combative keywords that everyone else is using. Finding the cushy ones module make your life a lot easier so I would definitely start there. Increasing traffic to your website becomes one of the easiest things ever when you indite about topics that have weak competition.

Lately I picked up a site that’s about food and honestly it’s one of the easiest things ever. I’m barely trying and effort ranked really well. It’s so much easier than my internet marketing topics it’s not even funny. If you crapper try to find keywords that aren’t that combative it module be a lot easier. Obviously you don’t want to indite off topic, so your search module be limited to the scope of your website.

Creating Keyword-Optimized Content

Creating content that module rank well for a keyword is honestly really easy. I have written extensively about this and so I’ll point you to an article I wrote about this: How To Target a Keyword With a Post Page. The only thing I want to add to that is that the meliorate your post, the meliorate it module work. If your post excites grouping enough to get them to point some links at it, it module rank meliorate and it module rank more quickly.

Getting Links To Your Content From Relevant Pages

If you’re starting out, this might seem same it’s pretty difficult but after you get going, it really isn’t. The prototypal thing you should try to do once you create your website is find some friends in your industry. This module help you a ton because when you need to get some extra links, they module be there to help. There are also a lot of other methods that you crapper use. You crapper indite articles for EzineArticles and they module allow you to link back. For that matter, you crapper indite articles that crapper be submitted with Unique Article Wizard, or a kindred service.

Getting links is often as simple as asking. When I started CourtneyTuttle.com, I looked through all of the make money sites on Technorati to find beginners who had sites kindred to mine. I then participated on their sites and made friends with them so that we could help each other out. We have helped each other a lot over the last few years and the links we have passed back and forth have made a Brobdingnagian difference. Now that I have some grouping reading my site building links has also become a lot easier. That said, I started out with zero traffic just same everyone else and overcame that with hard work.

Viral Marketing: Leverage Engaging Content For Online Promotion

Friday, February 27th, 2009

I’m frequently asked the question “how exactly do you create content that goes viral?”  I always try and explain that while it isn’t lightning in a bottle, it isn’t something exactly formulaic either.

Need Small Business Marketing Services? Website Development and Blog Promotion, PPC, SEO, Content Distribution, Social Media , Online Video, Graphic Design – Our Small Business Marketing Pacakages are comprehensive and start from $950 for a full 3 month business marketing and promotions development program.

This is affordable and effective small business development.
Contact Matt Turner, Kurb Promotions – kurbpromo@gmail.com

I’ll usually move answering the question by explaining whether you’re creating blog posts, images, videos, online marketing campaigns, scheme apps – you name it, it’s rattling all about the content.  But all another things being equal, there is ease a ton of great content out there you’re competing with.  How exactly do you get your idea to replicate in the petri ply of the scheme and accelerate out of control between real users?

I’ve been successful at creating viral content both with posts on my possess blog as well as with client projects including scheme applications, accord building projects, newborn products, etc.  I’ve also created plenty of clog that didn’t go anywhere, which is all part of the process.  The scheme is the ultimate scratchpad for communications professionals.  If you’re not failing, you’re not succeeding either.

There is not needs a power to viral, although I’ve been able to reproduce it enough times to have picked up on a few secrets.  Today I’ll deal meet 10 things I’ve learned from personal experience creating viral content:

1)  Build viral into the process

Okay, you’ve got something modify you poverty to deal with the world – great.  But did you build informing others in as a natural element of the process?  If you can design what you’re doing so that every participant will spread/share your idea naturally, you’ll have a much higher chance of achievement critical mass.

2)  Give away something amazing

I’m not needs talking about something tangible (although you can do that if it’s in your budget) – but perhaps more essential than giving something physical away, give grouping a news they’ll poverty to deal and tell the incoming chapter themselves.

3)  Make it about them, not you

Put your users in the spotlight, attain them the stars, front and center.  Give them links, give them awareness, give them need and empower them to control the conversation.

4)  Creativity and recreation count…big time

What your doing has to be recreation and engaging to real people, not meet your joint team.  In another words, it can’t be recreation or modify in a vacuum.  You can’t focus group viral.

5)  Make it as simple as possible

It should be so easy a caveman can do it.  Less steps are better, and try to combine the distribution with digit of your steps.  Have less than three steps, digit is even better.  If you’re feat to add more, meet be sure grouping will actually do them.  Also the idea itself should be scanable and easily understood.  Viral content always must pass the elevator test (if you can’t tell someone in the span of the ride in an elevator, it’s too complicated).

6)  If you feel like you’ll have to push it, don’t do it

Well, you can ease do it, meet realize it’s not feat to go viral.  You can’t force things to distribute naturally between real users.  Sure you can throw money behind something for traffic, but that isn’t viral.

7)  Patience is key, earmark the tipping point to build naturally

If your idea is rattling good and starts to distribute – patience is actually important.  Your content might not go viral correct away.  I’ve had whatever ideas surprise me – they started off tardily but I ease clearly saw they were being shared.  After it got to a certain level it meet took off.  The fact that something keeps moving, even slowly, is a good sign you’re headed in the correct direction.

8)  Influencers matter – but so do those in the daylong tail

All of my ideas that went viral were shared at whatever point by influencers.  With that said, they didn’t needs impact the influencer first.  In many cases, influencers picked up the ideas from users in the daylong tail.  Also, if influencers see enough users in the daylong tail distribution something, in aggregate all that noise might be too much for them to ignore.

9)  If you’re having brainstroming meetings to try and attain something you built go viral, the mettlesome is already over

So many marketing companies build things and then later on have meetings trying to figure out what went criminal and why their idea is not spreading.  Here’s whatever reality:  meet because you’ve hired an agency that brands themselves internet marketing experts means nothing.  I can’t count how many times I’ve encountered marketing/ad agencies that claim to be experts at producing strong linkbait or viral content and then can’t show a single example of work that was legitimately shared.  Find someone with a proven reputation for creating viral content.  Their social proof is a hurried search of Google and the social web.

10)  Relationships and reputation should shape strategy

If your brand is newborn to the world and to the web, it is both harder in whatever ways easier in others to attain viral content.  It’s hard, because you have no recognition and consortium in the world – both strong factors when working for you.  At the same time, grouping do fuck what is brand newborn and novel to them.  These elements must be thought out and what you’re doing should reflect your brand’s current level of social capital.  There are separate strategies for each.

Making Money and A Career In the Music Industry Business

Thursday, February 26th, 2009

. . . And it’s all about the Website. Collecting e-mail addresses and maximizing revenue . . . ”

– Micheal Rapino, CEO, Live Nation

” . . . making music available for sale is the beginning and not the end.”

– Hypebot.com

Hi I’m Matt from Kurb. We’re all about online marketing specializing in digital music marketing and artist management. We’ve also just launched a new blog for small business marketing

Check out New Music Marketing.com – our artist community putting artists, musicians and managers in control of their online promotion and revenue management.

Our US$500 3 month online promotion packages include:

Overall web strategy
Online Music Distribution

Website promotion [SEO] and development

Myspace promotion

Youtube promotion

Blog/site set up and promotion

Digital coaching
Email list management
Access to Special Promotions

Graphic Design
Copywriting Support
Online Advertising Management

Specialized promotion services include:

Youtube Promotion
Cheap Graphic Design and Web design

– posters/banners/eflyers – $US50

– pro website from US$297

Online Gig Promotion – US$150 for one gig campaign
Adwords Pay Per Click – $US200 for 1 month consultation
Blog Promotion – US$50 for 1 blog

Within New Zealand we also provide low cost and hassle free CD DVD duplication as well as poster design print and placement in Auckland.

Nearly every musician I know is a creatively diverse individual, yet many of them are singularly focused.  If they hit a goal for their occupation as a musician, it’s often attended by tunnel vision.  They place all their dreams of making it as a musician in one band or one project, and in the meantime exert a lot of energy waiting tables at the local Scrapplebee’s.  Perhaps worse, I’ve seen friends that were rattling talented and auspicious musicians get caught up in a corporate occupation and settle for the occasional weekend counterbalance band gig.  The latter usually step away from the cliff, scared to leap because they find their current situation secure and comfortable, later to lament their decision.

However, there is added way to attain your creative and singable knowledge work for you.  Chances are you hit a variety of skills that you take for granted, or at least hit come up with enough excuses as to why you can’t use them.  I’ve heard all the excuses, used many of them, but finally took off my blinders and realized there are many ways I can create revenue streams as a musician.

Here are a few ideas to get you thinking.  The beauty of all is that they can be done simultaneously, involve music, and if you hit a slow month with one revenue stream, added could likely pick up the slack.  That is, after all, the whole reason to hit multiple streams of income.

Performance Oriented Skills

The first place to start is evaluating your abilities as a player or singer.  Sure, your priority is to get your band’s act together.  But in the downtime, consider playing solo gigs and investigate opportunities to work as a sideman or studio musician in your area.  The better you are as a musician, the more opportunities you module find.  This might mean brushing up on your sight reading or dusting off the jazz chops, but these kinds of opportunities module strengthen you as a musician when your band needs it most.

Another option I rarely wager bands choose is to create an alias to perform more counterbalance songs.  Choose a second name for your band, add added singer if necessary (one lead singer per gender seems to do well), record a few counterbalance songs and start pitching yourself to local bars.  Have fun with it, and attain some extra cash.

One abstract I learned working at a bar in a college municipality was that counterbalance bands can do very, rattling well.  At the time, I had tunnel exteroception and thought it was beneath me, as an artist, to play in a counterbalance band for a bunch of drunken frat boys.  In retrospect, I probably would hit been better off on stage than doing something like working as a bouncer at a bar full of drunken frat boys.

Selling Music

Hopefully, your first thought here is, \”Duh.\”

If you don’t yet hit some penalization available to delude yet, attain this a priority. There are two keys to making this an actual revenue stream: 1) attain sure the penalization is really good, and 2) keep your overhead low. Set a realistic budget, get your penalization together, and explore some options for recording.

Home recording vs. studio recording is an all different topic (as is the communicating on commerce penalization independently), but for the sake of this article, here’s my belief in a nutshell:  Use your budgetary restrictions as a creative guide.  For example, I hit a small home recording rig that I’ve used for 4 albums and counting.  One of the things I can’t do is record drums.  So instead of throw my hands in the air and do nothing, I choose creative means of recording penalization within my restrictions.

Once you hit an album (or even a few tracks) that you’re happy with, release them digitally.  Budget some time each week to market yourself and your music.  Keep your overhead baritone by using every free online resource available to spread the word about your band and the music.  If the penalization is good, it module sell.

One last abstract to mention here: Record and release counterbalance songs and status oriented albums.  While it may not be your chosen path to be recording counterbalance songs, my experience has been that they delude rattling well.  Sales from counterbalance songs help fund larger projects with my original music.  For example, iTunes sales of an album of 8 counterbalance songs, involving no more than an acoustic guitar and my friend singing, and recorded in my parents level nearly 10 years ago, provided me with enough funds to take my jazz trio into a studio and attain a proper recording.

Here are some other articles I’ve written to further discuss what I do to help delude my music:

How To Effectively Promote and Sell your Music on iTunes

Recording, Releasing, and Performing Cover Songs

Make Yourself a Merry Little Christmas Album

Recording / Home Studio

If you hit a home recording ordered up that you’ve used for your possess recordings, why not let other musicians hire you and your gear?  If you hit ProTools chops to burn, people module need you.  There’s a precipitous learning curve on this software, and many musicians would rather hire somebody to record them before taking the time and energy to learn these recording techniques for themselves.

Composition & Arranging

Writing and arranging penalization is perhaps one of the more profitable ways to use your skills as a musician.  Music enhances life.  That’s why we hit it in movies, commercials, parades, elevators, dentists’ offices… well, perhaps ‘enhance’ is the wrong word.  My point is, it’s everywhere.  And in some cases, companies may want custom penalization for their website, or they’d like to commission a piece of penalization for a special occasion.

Somebody has to write this stuff.  Do you hit the skills to pull it off?  There are countless opportunities discover there if you look, but the best way to find this work is finished effective networking.  Make sure everybody knows you can write penalization and that you’ll write for hire (many people wrongly assume that an creator would never write commissions).  Build a portfolio of examples, perhaps by doing a few projects for little or no money, and work module start to find it’s way to you.

Music Directing or Conducting Skills

Wherever there’s a group of shrunken musicians, there’s a need for a director or conductor.  My counterpart over at MusicianWages.com, pianist Dave Hahn, has written about the employ of a Music Director in the theater .  That is just one place Music Directors (or MD’s as they’re called in the biz) are found.  Artists with large backing ensembles also need MD’s.

It can take some time to get into this kind of position, but if you are a beatific musician that also has strong direction skills, these can turn discover to be ideal gigs (musicians with direction skills are sometimes hard to find).  The only downside is that this is a gig that is probably going to take place a night, and can cause a conflict with your band’s schedule.

Teaching

For many musicians, teaching private lessons is a great way to generate some steady income.  There are several ways to find students.  If you’re willing to put in the effort, placing ads on Craigslist or putting flyers in your local grocery store might help you find students directly, and you can charge whatever they’ll pay.  If hustling for students isn’t your thing, many stores that delude instruments also offer lessons.  There are also programs that offer penalization lessons at regular schools.  Because there’s a middle man for the latter two options, you’ll probably attain less money per student, but could also hit more students placed in your studio.

Transcribing or Copyist Work

If you hit done a lot of work in Finale, Sibelius, or added notation program, then you could be a priceless asset to other musicians that need to get their penalization on paper.

Working as a copyist generally only involves getting previously notated penalization into clean, organized parts for each person in an ensemble.  Composers module write discover an orchestration in one large score, but often hire a copyist to do the grunt work of extracting each instrument into separate parts.

Transcribing involves writing downbound note for note what is happening on a recording.  Not only does it help to hit notation skills, but a drilled ear as well.  There are software programs that can now slow penalization downbound without affecting pitch, which makes things easier, but it’s still a priceless skill that can pay.

It’s important to remember that none of these gigs constitute giving up on your occupation as a musician.  In most cases, it module strengthen skills that can only help other areas of your career.  Best of all, it can put money in your pocket and attain it a little easier to quit that day job.  Good luck!

Small Business Survival – Tips, Advice and Marketing Support

Thursday, February 26th, 2009

Need Small Business Marketing Services? Website Development and Blog Promotion, PPC, SEO, Content Distribution, Social Media , Online Video, Graphic Design – Our Small Business Marketing Pacakages are comprehensive and start from $950 for a full 3 month business marketing and promotions development program.

This is affordable and effective small business development.
Contact Matt Turner, Kurb Promotions – kurbpromo@gmail.com

Kurb’s Top 10 Internet Marketing Strategies for 2009

1: Website Development
2: Google Adwords / PPC
3: Blog Promotion
4: Online Video Marketing
5: SEO
6: Email Management / Marketing
7: Article Marketing
8: Social Media Marketing
9: Viral Marketing
10: Community Building

You may be in Mail Order, Direct Mail, or you may be a local merchant with 150 employees; whichever, however or whatever—you’ve got to know how to ready your playing alive during economic recessions. Anytime the change flow in a business, large or small, starts to tighten up, the money management of that playing has to be run as a \”tight ship.\”

Some of the things you can do include protecting yourself from expenditures made on sudden impulse. We’ve all bought goods or services we really didn’t requirement simply because we were in the mood, or perhaps in response to the
flamboyancy of the advertising or the persuasiveness of the salesperson. Then we sort of \”wake up\” a couple of days later and find that we’ve committed hundreds of dollars of playing funds for an item or service that’s not essential to the success of our own business, when really pressing items had been waiting for those dollars.

If you are incorporated, you can eliminate these \”impulse purchases\” by including in your by-laws a clause that states: \”All purchasing decisions over (a certain amount) are contingent upon approval by the board of directors.\” This module force you to consider some \”impulse purchases\” of considerable cost, and may even be a reminder in the case of smaller purchases.

If your playing is a partnership, you can state, when faced with a buying decision, that all purchases are contingent upon the approval of a third party. In reality, the third party can be your partner, digit of your department heads, or even digit of your suppliers.

If your playing is a sole proprietorship, you don’t hit much to worry about really, because as an individual you hit three days to think about your purchase, and then to nullify that purchase if you think you don’t really requirement it or can’t afford it.

While you may think you cannot afford it, be sure that you don’t \”short-change\” yourself on professional services. This would apply especially during a time of emergency. Anytime you commit yourself and move ahead without completely investigating all the angles, and preparing yourself for all the contingencies that may arise, you’re skating on thin ice. Regardless of the costs involved, it ever pays off in the long run to seek out the advice of experienced professionals before embarking on a plan that could ruin you.

As an example, an experienced playing consultant can fill you in on the 1244 stock advantages. Getting eligibility for the 1244 stock category is a very simple process, but digit with tremendous benefits to your business.

The 1244 stock encourages investors to put equity capital into your playing because in the event of a loss, amounts up to the entire sum of the assets can be written off in the current year. Without the \”1244\” classification, some losses would hit to be spread over several years, and this, of course, would greatly lessen the quality of your company’s stock. Any playing owner who has not filed the 1244 corporation has in effect cut himself off from 90 percent of his likely investors.

Particularly when sales are down, you must be \”hard-nosed\” with people trying to sell you luxuries for your business. When playing is booming, you undoubtedly module allow sales people to exhibit you newborn models of equipment or a newborn line of supplies; but when your playing is down, skip the entertaining frills and concentrate on the basics. Great care must be taken however, to maintain courtesy and allow these sellers to consider you a friend and call back at another time.

Your company’s books should reflect your way of thinking, and whoever maintains them should generate information according to your policies. Thus, you should hire an outside accountant or accounting firm to figure your return on your investment, as well as the turnover on your accounts receivable and inventory. Such an audit or survey should focus in depth on some or every item within the financial statement that merits special attention. In this way, you’ll probably uncover some potential financial problems before they become readily apparent, and certainly before they could get out of hand.

Many diminutive companies set up consultatory boards of outside professional people. These are sometimes known as Power Circles, and once in place, the playing ever benefits, especially in times of short operating capital. Such an consultatory board or noesis circle should include an attorney, a certificated public accountant, civic club leaders, owners or managers of businesses similar to yours, and retired executives. Setting up such an consultatory board of directors is really quite easy, because most people you ask module be honored to serve.

Once your board is set up, you should meet once a month and present material for review. Each meeting should be a discussion of your playing problems and an input from your advisors relative to possible solutions. These members of your board of advisors should offer you advice as well as alternatives, and provide you with objectivity. No formal decisions requirement to be made either at your board meeting, or as a result of them, but you should be able to gain a great deal from the suggestions you hear.

You module find that most of your customers hit the money to pay at least some of what they owe you immediately. To ready them current, and the number of accounts receivable in your files to a minimum, you should call them on the phone and ask for some kind of explanation why they’re falling behind. If you develop such a habit as part of your operating procedure, you’ll find your invoices module magically be drawn to the front of their piles of bills to pay. While you should maintain a courteous attitude, don’t be hesitant, or too much of a \”nice guy\” when it comes to collecting money.

Something else that’s a very good playing practice, but which few playing owners do is to methodically build a credit rating with their local banks. Particularly when you hit good change flow, you should borrow $100 to $1,000 from your banks every 90 days or so. Simply borrow the money, and place it in an welfare bearing account, and then pay it all back at least a month or so before it’s due. By doing this, you module increase the borrowing noesis of your signature, and strengthen your ability to obtain needed financing on short notice. This is a kind of playing leverage that module be of great value to you if or whenever your change position becomes less favorable.

By all means, join your industry’s local and national trade associations. Most of these organizations hit a wealth of information available on everything from details on your competitors to average industry sales figures, newborn products, services, and trends.

If you are given a membership certificate or wall plaque, you should display these conspicuously on your office wall. Customers like to see such \”seals of approval\” and feel additional confidence in your playing when they see them.

Still another thing often overlooked: If at all possible, you should hit your spouse work in the playing with you for at least three or four weeks per year. The important thing is that if for some reason you are not available to run the business, your spouse module be old with certain people and situations about your business. These people should include your attorney, accountant, some consultants or advisors, creditors and your major suppliers. The long-term advantages of having your spouse work four weeks per year in your playing with you module greatly outweigh the short-term inconvenience. Many couples share responsibility and time entirely, which is in most cases even more desirable.

Whenever you can, and as often as you requirement it, take advantage of whatever free playing counseling is available. The Small Business Administration published many excellent booklets, checklist and brochures on quite a large variety of businesses.  These publications are available finished the U.S. Government printing office. Most local universities and many clannish organizations hold seminars at minimal cost, and often without charge. You should also take advantage of the services offered by your bank and local library.

The important thing about running a diminutive playing is to know the direction in which you’re heading; to know on a day-to-day basis your progress in that very direction; to be aware of what your competitors are doing and to practice good money management at all times. All this module prepare you to recognize potential problems before they arise.

In order to survive with a diminutive business, regardless of the economic climate, it is essential to surround yourself with smart people, and practice good playing management at all times.

How to Start a Small Home Business + Marketing Services

Thursday, February 26th, 2009

Need Small Business Marketing Services? Website Development and Blog Promotion, PPC, SEO, Content Distribution, Social Media , Online Video, Graphic Design – Our Small Business Marketing Pacakages are comprehensive and start from $950 for a full 3 month business marketing and promotions development program.

This is affordable and effective small business development.
Contact Matt Turner, Kurb Promotions – kurbpromo@gmail.com

Kurb’s Top 10 Internet Marketing Strategies for 2009

1: Website Development
2: Google Adwords / PPC
3: Blog Promotion
4: Online Video Marketing
5: SEO
6: Email Management / Marketing
7: Article Marketing
8: Social Media Marketing
9: Viral Marketing
10: Community Building

Work at Home as a Home-Based Business Entrepreneur:

Tips on How Entrepreneurs Start a Home Based Small Business

There are many ways by which entrepreneurs intend on the road to success. Some entrepreneurs choose to take advantage of franchise opportunities and from there, move on to greater glory.

There are a lot of things that can be said about franchising. For one thing, franchise opportunities let you penetrate the market with an already-established brand name. People already know the product or service so you won’t hit to go through the trouble of making a name.

Of course, you hit the responsibility to make a name for your playing and not meet the product. This means you’ll hit to sell yourself. After all, people can intend the product or service from other franchises, so what makes you any different? You’ll hit to show them that you are different from other businesses even if your products are the same. You’ll hit to do your best to convince people that getting the product from you is the best decision that they can make.

If you don’t think that taking advantage of a franchise opportunity is the thing for you, maybe you should consider starting a small, home based business.

A lot of budding entrepreneurs put up small home based businesses for different reasons. Here are some of them:

1) Lack of funding – most entrepreneurs hit small home based businesses because of the simple fact that, as a beginner, most do not hit the funding to rent office space.

When you think about it, a small home based playing is perfect for a budding entrepreneur. He or she actually gets to save money on the rent of commercial space. We every know how hard it can be to manage assets when you are starting a business, so action every the money you can is a very good idea.

2) Convenience – for entrepreneurs, small home based businesses can be very convenient. When you think about it, they can stay at home every day and still make a living.

Entrepreneurs find small home based businesses convenient in other ways as well. Much legality is eliminated when you base your venture at home. Getting a lease on a commercial space may sometimes prove too complicated, as compared to having your playing at home.

3) Customer base – some entrepreneurs start small home based businesses because of the fact that they may already hit an established client base there. Some restaurants, for example, intend started because of a person noticing that his or her cooking is very popular around the community.
Now, by starting a restaurant in the home, he or she would already hit a customer base, willing to pay her for her cooking.

Many people know meet how hard it can be to start your playing as an unknown. By basing your playing at home, you know that you will already hit established connections and you know that people will find it more convenient to go to you for their needs.

Remember that you need to plan properly. Most entrepreneurs’ small home based businesses fail because of poor planning. You need to learn how to separate your playing assets from your home finances, and learn how to record each correctly.

In order for you to be able to properly handle your business, you might want to consult three people: an Accountant, a lawyer, and an advisor. Between these three people, you can intend the bounteous picture of what to wait when streaming a small home based playing as an entrepreneur.

You hit to be strong. Many people can tell you that playing and personal life don’t mix very well. But history has shown that entrepreneurs with small home based businesses often follow at becoming globally competitive.

Three nerds in a garage hit as much chance at succeeding in a playing venture as an executive in an office with a view. Technology today has made possible that every resources be within your grasp. All you actually need to do is find the will to take the prototypal step.

There you go: those are meet some tips to intend you started on that prototypal step. By remembering to take premeditated risks, you should be fine in getting your small home based playing of the ground, entrepreneur.

What are you waiting for? Go!

To be an effective online playing entrepreneur, you must hit lots of energy and superior work ethic. Owning an online playing may mean working even on late hours and on the weekends. However, you must not be pressured of your tasks. View them as challenges and strive even harder. Your efforts will be rewarded once you see the profits rolling in.

If you already know the responsibilities of an entrepreneur, then you can assess if you can become successful in an online business. Working at home through a home-based bourgeois playing requires dedication and hard work. You must be able to monitor your finances, tasks, inventory, work schedules, and many others. Good luck and may your chosen home-based playing become a success.

Marketing For Small Business amd Home Based Entrepreneurs

Thursday, February 26th, 2009

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Kurb’s Top 10 Internet Marketing Strategies for 2009

1: Website Development
2: Google Adwords / PPC
3: Blog Promotion
4: Online Video Marketing
5: SEO
6: Email Management / Marketing
7: Article Marketing
8: Social Media Marketing
9: Viral Marketing
10: Community Building

Work at Home as a Home-Based Business Entrepreneur

Work at Home as a Home-Based Business Entrepreneur

Being an entrepreneur is very appealing but not everyone can embellish one. One of the quickest and easiest ways to embellish a successful entrepreneur is by employed at home through a home-based entrepreneur business.

Firstly, you need to evaluate your strengths and weaknesses. After the evaluation, you can now determine if you can manage your own online business. Aside from the evaluation process, you must undergo how to plan, organize, staff, and control. These are your responsibilities as an entrepreneur. You should be healthy to work lonely because now you’re the boss and all playing decisions will be made by you.

Some say that online businesses can be run without many problems. Well, they are very wrong because even with an online business, you hit to deal with certain playing problems and risks. You can’t eliminate much risks because that goes hand in hand with any playing undertaking, both for online and offline businesses. However, you can reduce the risks that you’re bound to deal with in the future by choosing the best home-based entrepreneur playing that will work for you.

Entrepreneurs are known to be self-starters. Organizing your time is a difficult task but if you want to run a home-based online business, you should be healthy to do it. Remember, you don’t hit a boss that you can rely on. This is your playing and you hit to be responsible for it at all times.

Running your own playing would also mean that you hit to deal with different kinds of persons. You will surely encounter demanding customers, moody vendors, and an unsafe staff. To embellish a successful home-based playing entrepreneur, you should undergo how to deal with them individually. You should undergo the quirks of every person that you encounter so that you can come them and the situation correctly.

Running an online playing is all about your attitude and character. According to some experts who conducted researches about the characteristics of entrepreneurs, there are certain traits that an entrepreneur should possess. As mentioned earlier, entrepreneurs are risk-takers, self-starters, and undergo how to deal with different kinds of people.

Those traits and characteristics are not enough. You hit to hit more than that. Another trait that you should possess is being an excellent decision maker. Since you’re the boss, you should be healthy to make quick yet trenchant decisions. Some situations are filled with pressures but despite the pressures, you still need to make an informed and wise decision. As owner of your online business, you hit no one added to rely on when it comes to playing related decisions.

To be an trenchant online playing entrepreneur, you must hit lots of energy and superior work ethic. Owning an online playing may mean employed even on late hours and on the weekends. However, you must not be pressured of your tasks. View them as challenges and strive even harder. Your efforts will be rewarded once you see the profits rolling in.

If you already undergo the responsibilities of an entrepreneur, then you can assess if you can embellish successful in an online business. Working at home through a home-based entrepreneur playing requires dedication and hard work. You must be healthy to monitor your finances, tasks, inventory, work schedules, and many others. Good luck and may your chosen home-based playing embellish a success.

Cheap Short Run CD DVD Disc Duplication Pressing New Zealand

Thursday, February 26th, 2009

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No matter what data or content you are putting onto a CD, you want to make sure that you know just where it is feat and can put an estimate of how many CDs you need.  Not only module CD duplication earmark you to hit a product available for the masses, but it module also earmark you to plan things just as you need them to in terms of quantity.  With options for CD duplication are also abilities for you to decide your turn of CDs, timing and goals with getting your CDs duplicated.  By understanding these differences, you module hit more possibilities available to you.

Short Run Possibilities

The prototypal set of possibilities for your CDs are for the short run.  If you decide to do a short separate of CD duplication, you are also deciding that you should get a quantity of 500 or less.  In this instance, most companies module not replicate less than 50-100 CDs.  You module need to check if you need less than this or don’t want a bulk amount.  With this limited definition are several perspectives in how this affects your CD duplication.

The prototypal alteration that this makes is how it module affect those who are interested in your CD.  Depending on your target market or follower base, a  short separate of replication module limit you in the number of fans that you are able to reach.  However, depending on what you are doing and what you are using your CD for, you module want to specify who you want to reach and how you module do it.

Typically, a set of 500 or less CDs as a short separate module provide you with the ability to modify things after a prototypal set of CDs are duplicated.  If you only want a limited number of copies, are setting a limit on sales for the CDs or don’t hit a complete market established at the time, the short separate module help to provide you the extra boost.  Before you decide on duplicating, make sure that you define the specifics of time lines and goals so that you know how many Cds it module take to keep you moving forward.

Long Run

The long separate duplication process is feat to be a bulk turn of 500 CDs or more.  This type of separate can go up as high as you want, typically allowing you to get up to 5,000 or 10,000 CDs in one run.  If you are considering a long separate for duplication, you can expect to receive a lower price for the bulk turn as well as other options to help with your run.

If you are considering long separate duplication, you module also want to bourgeois in the pros and cons.  One of the largest things to study is whether you module need to modify anything on the CD or whether you want to alter anything in the future.  If you think that edits may be made, you may want to study how many CDs you want.

Another perspective to study with long separate CDs is your market.  If you copy 1,000 CDs for instance, how module you sell them?  You should study the portals for selling, what you believe the ratio should be and how long you module be able to study the sales cycle for the CDs.  This module not only depend on the market, but also the content that you hit and what you are expecting and projecting for your sales.

With the replication differences, the major point to study is the difference between your markets and how you are forthcoming the sales of your product.  It also includes the type of CD you are manufacturing, including an analysis of your content and where you believe it is at in the process.  When you combine the analysis of these different angles, you can then make the correct determination of what type of separate you need.

If you plan to produce, market, and sell your own
CDs, you hit the need for high calibre CD
duplication.  If you hit the need for great
quality and great prices, you should thing about
things before you turn to one consort to do all
of the duplicating for you.

No matter what you use it for, CD duplication is
an expense that shouldn’t take over your budget
at all.  Below, you’ll encounter several tips on how
to keep duplication within your budget.

1.  Shop with comparison
All companies out there need to able to encounter the
company that is feat to provide them the prizewinning possible
price.  If you hit access to the internet, you
can do this online.  Look from one consort to
another until you encounter the prizewinning price that fits
your budget.

2.  Keep within your budget
Although this is easier said than done, it’s
very important to encounter a consort that can work
within your budget or you’ll need to get a bigger
budget.  Even though you may not realize it now,
doing these types of things on credit can hurt
you later on down the road.

3.  Quality
If your music or other CDs mean a lot to you,
then you should put them in the hands of a reliable
duplicator – and never skimp on quality.  Always
make sure you a guarantee of the calibre of their
work as well, to protect yourself.

CD duplication is a staleness hit for the flick and
music business.  There’s no doubt that you need
this type of service, though you should take the
time to encounter the prizewinning consort for the job.  When
it comes to developing your product – you’ll
want to hit only the best.

5 Main Principles of Small Business Marketing and Promotion

Wednesday, February 25th, 2009

1. Strategy – This is where branding should begin. All the goals of the branding program should align as closely as possible to the overall business strategy. This is also where critical marketplace questions need to be answered. Questions like: What business are we in? What service(s) do we provide? Do we provide significant benefits to our clients? What is our end-game or strategic goals?
2. Differentiation – I talk a lot about differentiation because I believe that a clear differentiation strategy is the foundation of real competitive advantage. Prior to developing a branding strategy, small businesses must understand the ways in which they are uniquely valuable to their customers.
3. Positioning – Don’t confuse positioning with branding and differentiation. Positioning is a separate principle that relates to a firm’s placement on a client’s mental map. Before creating a branding program, a firm should know what “spot” it holds in the marketplace today and whether or not their strategic objectives anticipate their customer’s future perspectives.
4. Branding – I’ve said it in the past – branding is more about fulfilling an intangible emotional promise than about a logo or color scheme. Everything a firm does and says will be conformed to build a customer’s expectation.
5. Marketing Communications – Perhaps the most familiar pillar. Many small businesses haven’t fully aligned resources to effectively communicate branding promises through carefully crafted messages and images.