Kurb Auckland Business Services Update: Recession is Fleeting
Alright time for a Kurb business update - from kurb promotions providing exciting promotions and marketing services in Auckland, New Zealand - and I would say the recession is over.
It feels like the recession is over. My feeling was that I was managing growth mainly because although it had slowed down it was still growing at a manageable rate and I was able to feel comfortable, but as we come out of the recession, all that latent business is surging to life and I’m back doing the same juggling act albeit with an extra ball in the air.
My business is likely to come under another push to meet rising demand and I have to be prepared for that, for my own sanity if for nothing else.
Especially my music marketing services they’re likely to really take off once the US economy comes back.
That’s why right now I’m doing heaps of planning for expansion and new staff and how to smoothely transition through a more intensive growth stage. I can see I will have to raise my prices on some services but I also need to be able to match the value as the prices of those services rise to meet demand.
So maybe the recession is over? Or well it’s kind of over because I have been having consecutive weeks of significant business, and I haven’t even been advertising that much or doing much marketing activity becauseI’ve been so busy but the rate of work coming in hasn’t slackened.
We’re alsostarting a fleet!!
We’re going to be getting a staff vehicle so I don’t have to do all the running around, and with employees mobile, man I just realised how much I could decentralize move offsite large amounts of tasks in a specific process.
Especially where cd duplication and dvd duplication jobs overlap with our printing services and the colour copying we offer in auckland, and the delivery of masters etc. can be all through one decentralized unit in a more efficient system.
A vehicle for staff means that as long as staff had access to the equipment and could pick up supplies and deliver the finished result - that leaves very little for me left to do except make the sales and issue the invoices.
The same works for the poster stuff as well, all the auckland printing jobs. As soon as we confirm the sale, I can send for print and then have my staff arrange pick up and delivery.
Graphic design is an option we can make available but not something I’ll be pushing right now as I mentioned, because the margins are just to low for the level of service required.
But I will definitely still be pushing the video services we’re making available right now - and aswell as getting back into my own video blogging as a way to push the business I’ll also be using my video guys to do different things that will be valuable in terms of online video promotion.
The margins that you can offer on cheap video produciton are still worthwhile and when combined with video marketing you’ve got a real service that will be invaluable as online advertising continues to burgeon, and a traditional approach to advertising becomes accessible to smaller budgets who also need advertising and branding services when developing campaigns for youtube or general use of online video for business purposes.
