Pirate Parties in Auckland: More Small Business Marketing Plans

Okay time for another Auckland Small Business Marketing and Service update!

This weekend really kicked in for my pirate business and I can now see I can really make a go of it if I’m prepared to give up my weekends where necessary to keep this going.

I mean obviously this is a highly personalised niche service.

I’m throwing up the concept of when I will be forced to raise the fee to $200p/hour permanantly because I don’t see how it is avoidable. I’m just checking out the competition now.

Again, it’s hard to get decent prices! I’ll just have to go back to my previous place of employment which is still charging $175 plus a whole bunch of extras.

There’s also another guy who specializes more in props who charges $200 and I have an acquaintance who set his price at $250 but I think that is a little high.

I guess what it comes down to is

1: I’m a more experienced performer than most people at my old work or the guy with the props. I think my experience actually gives me an advantage because i know a “routine” is just going to get ruined, being flexible is the best thing.

2: My marketing is likely to develop to become far superior, it’s not a matter of competition if your competition is invisible and afterall there are only so many parties I can do.

Then it comes to extra services, but looking at everything extra I could offer, it just looks like it’s going to be a pain in the neck - doing stuff like cakes and decorations and all that kind of thing. It just becomes a big hassle for $20 here and there I just want to go in and get my $200.

I think what I will do is just have 2 options - either the straight 1 hour party or the everything package that includes a cake, decorations, filming and me being there for an extra half hour and that’ll be $500.

So really it becomes about how often I can do that. I like the idea of a sliding payscale but I’m not sure which way I want it to slide.

Should the 2nd and 3rd party be more because I’m in demand, or should it be less to encourage more people on the same day and therefore more free days for me, and that they’re less likely to get their ideal time?

what would be the time break up?

11 am / 12.30pm / 2pm

so 3 parties p/day is next to impossible.  I need to be thinking about a quick or budget service that can deliver value for $95

Or lower what they get for $150 so that $195 looks more appealling

okay now i’ve got it - 3pm will be $160 / 1pm $180 / 11am $195

Extras:

North Shore / Waitakere / Manukau: $30 travel costs

Extra 30 minutes: $75

so that means I do have a good possibility of getting a 3 show day and making $535 a maximum of $1070 p/weekend but realistically $555 p/week if we were making a effort.