Small Business Marketing Strategies and Music Models for Auckland Pirates
Kurb promotions:
small business marketing and strategies // promotions // video
online marketing strategies for musicians and entertainment providers
AND PIRATES!!! AAARGGHH!!!
kurbpromo@gmail.com /// 027 684 8250
I am still really interested in building up my business doing Auckland children’s entertainment.
If you’re interested in having a children’s entertainer come to your kids birthday party than check out the options at Pirates of Auckland for pirate birthday party fun and children’s party games and adventure.
If you’re interested in marketing in entertainment, small business marketing or services offering marketing to children and kids in Auckland, read on.
I’m not only a pirate entertainer but with hands on experience in services marketed to kids, children and their parents, but I’m experienced in over 5 years building my own business kurb promotions specializing in cheap marketing services for small business including internet marketing and social media,
So when it comes to small business marketing, well it’s kind of what I do for a job here at kurb promotions, so the marketing isn’t really an issue, I don’t feel I have to be bringing in massive amounts of leads in order to call it successful.
Why? Because a solid marketing strategy only works for a sound business model. Why would you want to rush into creating and marketing a small business if you hadn’t already optimized the ultimate model to make you the most money for the least work?
That’s why I gave up for now on my Graphic Design services - too much hassle for not enough money. If I have the marketing in place why would I put that into something that’s going to create stress to provide and grow?
When it comes to Pirates, the main limiting factor is that there is one of me. Sure I can make $200 p/hour but only 2-4 times p/weekend. But there is so much going for the business model as it exists that I am now trying to innovate around those challenges.
Hiring is not a realistic option. It’s a possibility, but it takes a special kind of person to do the job, with an amazing skill set.
I shouldn’t really raise that barrier - If I get some one well all the better but I can’t depend on it.
But let’s look at the pluses I see with the children’s pirate birthday business as it is:
- broad appeal, the market and the demand for what I provide is vast. All kids love fun, they can’t get enough and there’s a lot of kids out there.
- highly motivated target - parents are happy to spend money on their kids, and I believe they scrutinize less when they rationalize that they are spoiling their kids.
- I have a high value product.
- Competition exists but as I said you need a high level of skill to perform in my niche, and in broader terms, the market for kids entertainment is so vast that that there is always wiggle room to increase your competitiveness and innovation and make incremental gains to slice of the pie.
And that’s what I’m doing now, wiggling my way to the next level!
My small business marketing strategies are already in place to serve me well:
- article marketing ensures long term high ranking SEO results for sepcific terms
- PPC Adwords Management ensures visibility amongst the most highly qualified of your audience
- Video promotion, blog promotion and affordable design provide engagement experiences for customers / consumers / clients.
These are all services offered by kurb promotions, the umbrella group for my business developments, feel free to contact me if you need any marketing services tied in with our promtoional offers for your own project.
What I need to do now is discern how to take the pirate business to the next level.
There’s a number of limiting factors I mentioned - mainly that there is only one of me and that the job itself is demanding.
But this is what it comes down to, how can I tap the tremendous amount of goodwill i receive to extend profitable propositions in other directions?
My main strategy up until now was add ons an upsells including
- party filmed by us
- projector + movie show
- decorations and paraphenalia such as detailed props
But all this is just going to complicate the simple process of turning up, playing pirates for an hour - no more - and then collecting my money and taking off and what’s more, the upsell takes place before I’ve established value.
The whole reason I’m thinking this way is I see the mums at the party impressed with what they’ve seen and the kids are happy and theyre in a heightened state of being keen to give me money.
As I leave, they want more. How do I get more, how do I make more available for them to buy?
I think it comes back to the music marketing strategies I employ with the majority of my marketing clients who are musicians and provide much insight into the nature of modern promotion based around content.
The content itself - that is me and my ability to relate to the kids is not of value in itself as media. Media such as DVD’s, CD’s etc are borderline commodities - the effort of manufacture practically makes them only useful for one thing: building my brand.
But - also as my main business afterall is CD and DVD reproduction it means the value can be leveraged - for example, perhaps I wouldn’t sell many DVD’s if I did go to the effort of making one, but the DVD would be a complete advertisement for my brand and I could say every kid gets a free copy and bump my fee up to $250. That would make it worthwhile.
I even just realised I could conclude the presentation with a semi-serious ad for both my duplication and my online marketing and small business marketing services, therefore embedding extra promotion into a media [a DVD of pirate stuff for kids] that has far more chance of spreading and receiving attention from parents when the video production concludes.
But as I said, the main value is having my brand provide proof of higher value in my personal performances for a start . . .
This is similar to a musician who builds a following with online music marketing giving away music for next to nothing and then benefitting from selling more tickets and bigger venues.
But then I’ve got this brand to deal with. I’ve got to use the trust I’ve created to sell something else and just like a bandm the idea of t-shirts and mugs is not . . . modern. It’s affiliate marketing and the manner in which you can parley your trust and authority with the audience
So that’s where I see partnering with brands as a key.
When you’ve got a profile with a market that’s demonstratable, then you’ve got the power to sit down and be real about the kind of visibility you offer the brand through your media.
That’s the problem with bands, they’re not demonstrating this kind of thing. What kind of performer do you have to be to great the magnetic demand that kids have to go crazy playing pirates on their birthday?
So I think it’s time to wrap up with a list of business strategies that signal long term opportunities
- using online media to give exposure to either my other businesses or brand partners
- promoting affiliate products
Maybe it’s hard to see it as simply being that but really, the future of media is converging online, and as a media content provider of any sort, it’s an array or advertising partnerships whether brand oriented or direct product endorsement monetized through commissions on sales.
The possibilities of performances and ideas like merchandise seem relevant, but that’s at the tall head of the scale.
These are what I imagine is your best options for business with more modest expectations in a new media environment.
