DVD CD Duplication: Growing Auckland Business Services
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Okay in the last post I covered several areas for growth byt that the different initiatives will require different strategies.
The areas of my business I want to develop are actually just growing some of my main current activities so that they operate a lot more smoothly.
DVD CD Duplication:
This has always been the main area of my business since it overtook the brief moment 2 odd years ago when I was making most of my money from music marketing. The prices are cheap, my seo is good, and what’s more having provided these cheap deals for so long, a large amount of my growing customer base is repeat custom or word of mouth. But like most high;y profitable businesses I feel some pressure to keep advertising budgets up
Because I spend a lot of money on online advertising for a high value service, this is a perfect example of where ppc adwords management is useful on top of a powerful long term SEO campaign.
The question has long been how much growth can be sustained in this competitive market? I have frequently underestimated how much of a market there would be for my services and as a result I often have to slow down growth to prevent getting overwhelmed, so it’s completely realistic to accept that 10-20% growth in DVD and CD duplication services is likely, and that that could even be pushed with more aggressive ppc spending and targeting certain industries beyonf the music business that would be likely to require my services in this area - construction and demonstration has always been a strongangle and I see weddings and wedding planning as an are where we could make contacts that would give us regular work in this area.
The last thing is expanding my staff and resources, this is likely to make the effect of any growth on profits negligible but I aim to be spending very little time on this part of the business.
