Advantages of Offering a Digital Marketing Information Product

Okay okay it’s time to keep going on and on about new ideas, which I know you love because it’s all so fascinating and relevant the stuff I tend to go on about, isn’t it?

Look I’m sure you can pick up a little bit of this and that if I can outline some of the principles at work.

My new idea at the moment is an information product, which sounds pretty boring at first glance, much like the typical internet marketing stuff you’s pretty much expect but let’s review some of the concepts behind this:

- selling a $47 information product is a pretty good way of gauging someone’s commitment. If they’re not willing to spend $47 on my information product then what’s the chances trying to convince them to spend $600 will be a good idea? This also helps the client to be more aware of exactly what is involved, and I can change up the deal a little bit by throwing in some consultation for $50 and offering to take that expense off the final cost of an online marketing package should they choose to go ahead with it.

- as I suggested, the information product actually paves the way for a whole lot of extra services that can be offered, by focusing on pushing the info product it actually sets up a series of what they call “upsells”

- all marketing efforts can be directed toward selling the information product, and any upsells will be the result of a happy coincidence.

- just had another idea - I could give my information product FREE to all my past clients as a way of sweetening the customer experience they had with me, especially if they’re all still disappointed that $600 didn’t buy them fame and superstardom.

so yeah it’s agreat idea! where do Is tart?

Well with my suer info product I guess, what’s the big idea? Well I’m just going to tell all my secrets basically all the most important stuff that I know. That doesn’t mean you won’t have to do the work or spend the money but you’ll know everything I know that makes a difference.

And not me telling you what works or special little tricks - it’s not about tricks. It’s about knowing where to go to get a great deal on the marketing strategies that work.

what kind of idea will those be?

Well you need a website cheap. you need cheap video production, youu need your blog set up, you need lots blogs written and you need articles marketed.

Finding the people to do this for you on a tiny budget is completely possible and I iwll show you how. An overview of a few basic concepts that serve me well,  and how they’re applied.

All about online advertising and how to get it to work to your advantage, plus connections to get free credit - that could be a real selling point too - pushing the free $100 worth of credit.

I don’t ant to dress it up or pad it out. Just the selected few bits of info that will change the business of anyone who applies them, and an honest straight up approach.