Business Models, Info Product, Marketing, This, That, and the Other

okay so let’s differentiate our business model.

I can sell a package deal where I’m on a retaier which is what I’ve been pushing $US600 for 3 months.

I can sell individual services such as I detailed in my last post for example:

Website design and set up: $147 ($20)

pro bio / press release / sales page / newsletter  : $47 for 1 ($10) $97 for 3 ($30)

blog posts: $47 for 3

article marketing for SEO: $47 for 2 ($13)

basic video presentation: $97 ($15)

music video: $297 9$35)

full concept video: $497 ($66)

100k views: $797 ($190)

50k views: $497 ($100)

20k views: $297 ($50)

Email management + set up: $97 ($25)

domain + hosting for a year:  $47 ($15)

PPC adwords campaign (includes $150 free credit): $297 ($50

Social Media Promotion: $97 p/month ($20)

Business consultation and administration: $47 p/hour

Poster / banner / flyer design: $67

But then finally I thought well . . . how can I do the least and yet offer the most value with these services? How can I eliminate the endless customer service required especially in the realms of consultation?

Well, every option involves chellenging myself to push into new areas where I don’t have an established track record- that’s why I felt there was no reason to abandon the old formula, just simply test a new formula.

so here goes:

Basically (because I always say basically a lot, when what follows is always far from basic) . . .

An info poduct with all my secrets  for $47, including videos and extras. No nonsense, just the hard goodness of what I know that works and what you just should basically uh um do. No fluff whatsoever.

Then I just put all my efforts into marketing this product using the methods I’m already using. Blogging, article marketing, youtube video production and youtube promotion, some socila media, lots of adwords.

It’s $47.  How much is a sale on adwords? How much of a big deal would it be to create this product? How many months before it becomes profitable?

But it would be good, and my marketing would reflect that. I need a thing I can sell this way to experiment.

Also the info guide could be a way of filtering clients. Sell them the book and if they want the service done for them, then they can pay.

so I can sell the guide as it is for $47.

but I could sell it with a personal consultation for $97, the purpose of those consultations to lead to US$250 p/month ongoing marketing or individual services from the list above.

I could sell a bundle package with:

$297
the secret guide
3 x article +  marketing (34)
1000 mysapce friends (15)
1 youtube video(20)

+ 10,000 views +$67

+ web set up and design = $147

but thats just me going on about my info product.  Going to do that some more and talk about other options to expand on online marketing without the drama of consultation based services.