New Years 2010 Kurb Promotions Post
Alright it’s time for the first post of the year on the Kurb blog, which means talking about a lot of the typical things you’d expect.
Bringing in new staff in 2009 was effective in some areas and not in others, however though it characterized the year and brought me to quite a mature point in facing the realities of employment within a small business, I didn’t realise how useful it was when it was most suprisingly effective.
Maintaining this effectiveness and attempting to find similarly effective staffing situations will be a big goal for 2010.
What are the main goals for Kurb Promotions in 2010?
Maintaining the effectiveness of our CD and DVD Duplication service and attempting to push up our capacity.
With music marketing it about a transition in our business model from consulting and complete agency to leading with a information product that becomes the doorway to other services. The old models of complete agency services and individual online marketing serviceswill still operate but not be promoted.
The information product however will come with a “service” type feel, that it’s not just about purchasing, but participating, and an honesty and upfrontness about it.
Everything I know and charge $200 p/month for will be in the book including sites I use and what to know. Also, it will be very succinct and be accompanied by videos.
From the point of having to deal with customer service less it will be a huge bonus but I am also intending the product to create plenty of opportunities to promote other services we offer.
I also have a licensing and skills and arbitrage exchange project I am developing, but I’m still seeing how that will work out - I am looking into developing music publishing opportunities also as I am assessing parts of the market that I can address. The scheme sort of goes like this. Musicians allow me to use songs on my Royalty Free album in exchange for marketing services, and I collect the proceeds from the sales of the album to parties looking to use recordings for commercial purposes.
This is not just using your music for synching to content and advertising but also commercial spaces such as restaurants, malls, cruise ships which need permission to play licensed music. These albums are sold with such licenses offered to the purchaser exclusively.
So what you see is the example of a modern music business model. I offer my marketing skills in exchange for music from musicians who probably don’t have the resources and appreciate the music marketing services in exchange, whereas I’ve already prepared a market for a high value proposition including those songs.
The colour copying services we offer I intend to begin promoting more aggressively and I believe that will expand naturally
Which really just leaves a couple of my projects left. These projects are really still experimental so it’s just a matter of doing what I can and seeing what sparks.
The pirate website of course I went into some detailed analysis of and I felt that long term my direction would be in marketing and maintaining a large interest in a joint venture where other parties would fulfill the services and creative aspects. I would stil participate in performances but the marketing and branding would be my main thrust.
The talent agency I also have hopes for but I have to be realistic about this also. The point is I believe it will be a great learning experience and a lot of fun seeing where else our skills in music marketing can be applied.
