Archive for February, 2010

Auckland Marketing and Promotions Services Plan 2010

Sunday, February 28th, 2010

Matt’s business kurb promotions helps with cheap services such as cd and dvd duplication and copying, design, printing and poster services, as well as a full and comprehensive range of online marketing solutions.

contact Matt:

027 684 8250

kurbpromo@gmail.com

You know what I’m like once I start writing! I don’t stop!

More original words, more and more to make google love me, more traffic, that’s what its all about when marketing yourself online!

Okay so I decided I was sick of sales being lacklustre in the last couple of months even though it was the dreadful post holidays period and we did have some upheavals with our situation – both improving for the future running of the business and a lot of mess to clean up from earlier in the piece, I decided to take a pro-active approach instead of just hoping things will get better.

My pro active marketing included increasing ppc adwords spend because I think now is the time for seeing how far that rabbit hole goes, right when we need it.

I won’t be giving up on article marketing despite my fears that no follow is making it practically useless. My aggressive response is right here, getting back nto providing original content  on my blogs for my key services, continuing article marketing, and also thinking about some other do follow backlinking I can possibly do, I think if I got really active with link exchange it could work.

Yes link exchanges are now big on my plan.

But all I have to do is resuscitate my cd and dvd copying services as well as the colour printing and poster copying and I’ll be returning to familiar territory, getting my music publishing scheme going and also moving into retail.

And let’s not forget the pirates either, pirates need love too!

I should definitely stay focused on my tax issues and the major redesign of my sites and see that through however.

I am also thinking of a new marketing angle for our marketing services such as “10 hours for $300” that covers design, consultation, advertising, social media, seo, branding, video production and youtube promotion as well as cpywritng and blog promotion.

That could be quite a deal for pushing value onto the new zealand market for small business marketing services – which we offer to clients across the country from auckland.

So anyway we have an aggressive recovery plan to patch up our marketing and get gritty with a range of options, then we return to our familiar stable of innovative new ideas.

2010 is looking good, I can’t wait!

Kurb Small Business Marketing in the Trenches 2010

Sunday, February 28th, 2010


Matt from Kurb heads a company based in Auckland, New Zealand that is dedicated to provided low cost promotional and media services such as cd duplication and dvd duplication, a full graphic design, cheap colour printing and poster and flyer distribution service, as well as general online marketing services which make a full suite of marketing options available to small organisations – including web design, online advertising, social media, blogging,

CONTACT MATT FOR CHEAP, HONEST, PROMPT AND FRIENDLY SERVICE

027 684 8250

kurbpromo@gmail.com

Okay well it’s more than enough time since I got to writing again on the kurb promotions blog – basically journalling my progress in small business marketing and entrepreneurship, especially given marketing and innovation – along with stream of consciousness writing – are two of my key skills.

Organisation is not one of my key skills and the bearing of that on my general business affairs is relevant to a degree but the outcome is that for the first time since I struggled up, my business is not in the rude health to which I am accustomed.

There are many different reasons, which may or may not be worth mentioning but the outcome is that less work is coming in than Iwould have hoped for so it’s time to get more aggressive because it’s only reinforced to me the importance of being successful in business and being able to have the freedom to pursue your own interests and have the luxury of a balanced life afforded by the entrepreneurial lifestyle.

It could be said I took my eyes off the ball, but I think I was also wilfully ignorant of the proper conduct of  administering my business, and I may have to admit that I am caught in a crunch between business dropping and needing to get on top of my accounts, redesign my websites, and secure my music licensing and music publishing service so it is finally operating and ready to turnover clients.

I have stepped up to become more aggressive with my ppc advertising, for too long I have coasted on this and not honoured my commitment to doubling my budget even if increasing my budget by 100% only improves sales by 10% it will be worth it.

I am going to be writing on this blog, and my music marketing blog more often now as I feel that there has to be a balance between article marketing links and original content on the blogs themselves.

The growth of my music marketing blog was always around regular new posts, but again I have coasted because I felt music marketing was taking up too much of my time

My feeling has been that the money I spend on article marketing and SEO strategies is in question to some extent, that is why I am pushing ppc, but i dont want to abandon article marketing altogether, it would be unwise. I think I need to look at other backlinking strategies however.

But there are also blogs around specific services that I would like to be updating more, because this helps with seo around the key service which are the ones that make money:

online video blog

cd dvd duplication

auckland copying needs a blog

And finally of course my pirate party blog.

So that way the writing I am doing is focused squarely on already profitable activities

Okay this is just the added ramble at the end.

I guess who knew that I’d be sitting around while someone else ran 90% of the cd and dvd duplication business? Who thought I would think of running multiple businesses all with seperate income streams, and building on them one after the other?

That’s the curse as well as the blessing that although my business model and set up is stronger than ever, we’re experiencing a lull and what that means is I could easliy be bouncing back with only these small effoerts of increasing my ppc advertisng, and my addition of original blog content as part of my seo strategy for a successfully renewed small business marketing campaign.

Music Publishing and Music Licensing Article

Sunday, February 28th, 2010

<!– @page { margin: 2cm } P { margin-bottom: 0.21cm } –>How can I get paid when I license my music? For television or film there will be two ways you can make money. Whatever money is in the budget for the license of the song/track in the film that you can negotiate (if you can negotiate) and then the performance royalty which will eventually be distributed to you from any of the PRO’s you are registered with such as ASCAP, BMI and SESAC if you are in the USA.

Usually for a production there are set budgets for each track depending on the type of usage which can be anything from background usage that you would hear in a restaurant or montage where they are featuring your song. So this depends on the production. If you can negotiate that’s awesome but usually these days for indie artists there’s no real room for negotiating and most of the time you have to take what they are offering and if you turn it down your clients can go elsewhere. That’s the truth. So do it, get the license and we’ll hope to make a bigger buck from the performance royalties later on down the line which can add up a lot.

Depending on how many folks watch the movie or TV show and how popular it is that determines how much performance royalties you can generate from your music being used on the TV show or film. You can make anywhere from 900 dollars to a little over 2K from each broadcast of the TV show that had your music on it per song if there were several of your songs in the show. Then when the show is re-run when let’s say it’s on break and they are rerunning the show then you stand to make the same amount of money from it again from performance royalties. Then if this show is gone into syndication and it’s running all over the place then you stand to make some mega bucks! If it’s running on cable then you stand to make lesser amount of money from each broadcast but it could be running numerous times so you stand to make more money.

If you license your music into a theatrical film then there aren’t any performance royalties distributed for the theatrical run but once it’s running on television then you stand to make more cash from your music in the film that is broadcast on television.

So it’s important to try and get your music into TV shows and films so that you can license your music and then earn backend money and have checks come in while you concentrate on making more music. Check out our awesome program that connects you with industry folks which can help you place your music in TV and Films. Start earning good money licensing your music into TV shows and Films. It’s time!

There are many interesting music publishing opportunities online keep a look out for new business models and opportunities available

Entrepreneurs Journey: Internet Music Marketing and Music Business

Monday, February 22nd, 2010

From Yaro Starak’s “Entrepreneurs Journey” Blog.

You may not know this about me (unless you follow me on Twitter where I tweet music video clips from time to time), but I’m a huge fan of the progressive and vocal trance scene. That’s dance music for the uninitiated, although the genre of dance is massive in terms of all the categories and sub-categories, which includes genres like techno and rave music, which you might be familiar with.

In the case of trance music, the leading DJ, at least in terms of a popular vote run by DJ Mag, is Armin Van Buuren. Armin has been number one for three years running and as DJs and trance producers go, he’s about as prolific and talented as they come. I’m a fan, that’s for sure.

One of the things I enjoy often late at night when I’m in the mood for music is to trawl around YouTube watching video clips of the latest and classic trance tracks. There’s an absolute library of great music in YouTube, and of course it’s all free.

Armin Van Buuren is not only the number one DJ, he is also co-founder of a music label called Armada Music. One of the very smart things I’ve noticed Armada is doing is making heavy use of YouTube as a marketing channel.

At least 50% of the tracks I listen to on YouTube come from Armada, especially if I follow a music trail going from one track to the next following the “similar video” recommendations provided by the YouTube algorithm.

Watching Armada use YouTube is interesting, because the music is free, but obviously the company makes money. I believe Armada, and labels like them, are pioneers in adopting new media, rather than fighting it. There’s a lesson in this case study for any of us who want to leverage the web for exposure of creative output, even if their is a profit motivation behind it.
The Profit Model For Music Has Changed

It’s been a wild last ten years for the music industry. The old big record labels clearly messed up, and instead of embracing change, tried to hold on to their old ways of doing things.

You can’t blame them of course, why wouldn’t you want to keep using the system that had poured billions of dollars in profits to them ever since the days of vinyl and the 8-track. Clearly stubborn greed won out over smart leadership during times of revolution.

Unfortunately as a result of a rigid thinking process, rather than being innovative and leading the industry through a period of change, which couldn’t be stopped – it was a revolution of how music is distributed – the big labels decided to fight it.

Taking actions like attacking customers, using the courts to sue certain unlucky members of the public, hoping it would act as a statement to discourage others from “stealing music”, is like biting the hand that feeds you. Sure you don’t want to encourage people to steal music, but if your deterrent is a slap on the wrist, that’s not good enough, you’re not addressing the core change occurring.

You need alternatives that offer innovative methods to consume music where everyone wins, that are as easy or even easier than the options available to download illegally.

Nothing really good surfaced until iTunes came along, which has gained some traction as a viable and legal method to distribute music with profit, thanks in no small part to the incredible adoption rate of the iPod.

It’s fair to say that in many ways Apple’s ingenuity has led them to become market leaders because no one else stepped up with a good enough alternative, plus they managed to convince the major players to support it.

If you look at how Apple has married their hardware and software, making one so dependent on the other, with a heavy dosage of cool factor marketing to convince the masses to take part, you begin to see how truly genius they really are.

Not everyone uses iTunes and fewer still make a purchase from the service. I feel confident saying that the majority of music listeners on this planet now purchase less music than they used to, largely in part to the relative ease of access to any genre you could possible enjoy thanks to websites like YouTube or niche specific music websites and podcasts.

So if so many people are enjoying music for free, on demand, whenever they want, how are musicians going to make a living from what they do? And what about the music labels? The Internet allows direct access to artists without the need for middle-man marketing and distribution services, so where exactly is going to happen to the music industry?
The Web Is Not The New Radio

Although I wasn’t alive at the introduction of the radio, I can only imagine that the idea of broadcasting music for free could have been upsetting to some business people.

Eventually everyone realized that the radio meant exposure, and because you can’t decide what tracks the radio plays, you still head out and buy that tape or CD of your favorite song or artist album, so you can decide when and what you listen to.

The radio turned into a marketing channel that led to an increase in sales. Landing air time on enough radio stations could make or break a band.

Television had a similar impact, and thanks to MTV, the music industry had yet another means of marketing their product. Once again, the music-listener could not dictate what was played and when it was played. Music videos on TV, like radio creating awareness and excitement about certain artists lucky enough to get air time, was more like a sample sized helping for the music fan. To enjoy a full music meal, you have to go out and spend some money to buy a record.

The Internet, though comparable to the television and radio as a new form of music distribution lacks one key ingredient, or should I say, restriction.

Content on the web can be time-shifted, stored, shared and consumed at will. There are no restrictions, you can press play over and over again on your favorite track or watch your favorite music video again and again.

Making things potentially even worse for the record labels, but way better for music fans, thanks to the infinite scale of the Web, ease of use of the technology and low start-up costs, music artists have flooded the medium with content. No longer are we forced to listen to only the top ten, twenty or one hundred tracks based on a mainstream popular vote. Now we can have what we want when we want it and there’s more variety to explore than we could ever hope to in a lifetime.

The music industry now lives in the Long Tail.

Music online is an all-you-can-eat buffet that only costs the price of a device to access the Web and the fees you pay to your Internet provider.

So what’s a record label or music artist to do if no one buys physical music anymore and so much digital music is free?
Exposure Still Counts

Although we’ve gained in the breadth and depth of content – we have more music than we could ever hope for – for a time it became hard to find the good stuff.

We went from having a few options based on what the mainstream or record label execs thought was good, to having so many options that even the most obscure tastes could be met, if you could figure out exactly what the good stuff is.

Then Google came along with its clever algorithms that show us what the majority think is best, even within tiny niches.

Next came social media, with the social-vote acting as the criteria to decide what is good and what isn’t.

Though not completely foolproof, if people vote with their attention and actions, what links they click and how long they spend consuming media, you can use technology to decipher what’s popular, even when presented with near-limitless options.

The end result we have today, is a conglomeration of new media companies, evolving old-media companies, e-commerce, social voting tools, search engines, file sharing and good old word of mouth all driving how music is distributed. It’s complicated, but we’re getting closer to a model that works, and from the point of view of the music fan, there has never been a better time to be alive.

One thing that hasn’t changed is that exposure still counts. If there is one commodity that has become scarce as a result of the technological shift, it is people’s attention spans. As options increase, attention decreases.

The Internet has brought down barriers to distribution, so your every day musician can capture attention for their work, even sitting at home strumming a guitar on their bed. With ideas like “1,000 true fans” demonstrating that you can at least make a living if you can get a loyal following from a small group of people, it could be said that it’s also one of the best times to be a music producer as well.

The music labels still have power because old media still has attention, and there are some things you can only do with the scope of a company behind you. People still watch TV and listen to the radio. Marketing is a multi-faceted function of a music label, with claiming air time on old media as important as building a solid following on Twitter, Facebook and Myspace.

If you want to be a big star, you still need big attention, however as Armada and smart labels like it are realizing, the key to success rests in giving away a lot. Instead of buying exposure in the form of advertising, today you give value for free, and just like us information marketers, record companies and musicians are coming to grips with the idea that selling their music is not necessarily how they are going to profit. Instead they have to give it away.
The Performing Artist

If the music itself is a marketing tool which you give away, how do you profit?

Before I go on, it’s worth stating that I don’t work for a record label and never have, and my musical inclinations are very much on the consuming side of the fence, so what I’m about to write is merely speculation from my business brain.

I like thinking about this especially when I can see a revolution going on in an industry that has contributed some of the most joyful moments to my life – music is transcendent to me. However I’m not privy to the accounting books of any record labels so I don’t know what the real profit centers are, what revenue streams are on the increase and which are in decline.

My gut feeling is that musicians and record labels, like us bloggers, are relying more and more on multiple streams of income, and the highest value product they have, is the face-to-face time they offer. In the case of music, that’s live-gig time, and especially at the very top end of most popular artists, the big cash is made from ticket sales to concerts.

The MP3 may have replaced the CD, but it’s not become nearly as profitable as the small disc, even though the manufacturing cost is so much less. Instead, the MP3, and videos on YouTube are the currency that captures attention, but they are mostly free. They help build the fan base, communicate creativity and are certainly valued highly by the listeners, but since so much of the music is free, it’s not a significant revenue stream.

ITunes is no doubt making millions, but it’s not the profit center that CD sales used to be for the record labels. Plenty of recording artists will never profit from direct sales of their music, which isn’t necessarily new – many a struggling artist has had to keep the day job (or night job) while attempting to “break into” the music industry – the difference now is the profit model has shifted, taking the power away from the labels and into the hands of the people, or at least anyone who can access the Internet to publish music.

Today because it has become so easy to reach people all over the world without the help of a label, and manufacturing paraphernalia to sell is an option to anyone online, smaller musicians can realistically survive.

If a proportion of their 1,000 true fans in each city they visit on tour attend live gigs at bars and clubs, buy a record or two and perhaps some related product like shirts, caps and posters, and combine this with some online sales, maybe some sponsorship income and other promotional opportunities, the artist can make a fairly good living.

At the top end of the scale, today’s leading DJ, or band or singer will leverage all media, both old and new, organized by the music label, though some media, such as twitter, will work best when the artist themselves is in charge of content, rather than an employee. The labels who will thrive in the new environment, are those who innovate by finding new profit channels and understand that online media is not about them losing profits to people stealing music, it’s about cutting marketing costs and finding new audiences around the world using the Web as the most affordable exposure tool ever invented.
Armada Gets It

Bringing this back to Armada Music, if you watch their tracks on YouTube you will notice they include plenty of branding and calls to action to bring a listener into the world of the label.

If you like this track, subscribe to our channel, or check out our website or podcast, or buy tickets to the upcoming gig for this artist, or share this video with your friends. They don’t even mind if you take the track and mix it in to your own podcast or video on YouTube that you give away.

Everything is free, which fosters a frictionless distribution of the music, the artist and the associated brand – Armada. The end result is massive exposure, with a huge global following, leading to sold out gigs all around the world (which are not free).

In my favorite industry, DJs release regular podcasts full of great tunes. Each MP3 podcast is an hour or two hour long mix, full of the latest music, all for free and designed to spread exposure for the DJs featured in the podcast, and the host DJ too of course. Armin Van Buuren runs a live radio show and podcast called A State Of Trance, which apparently has 30 million listeners world wide, which if that is true, makes it one of the most popular shows on the entire planet.

Unfortunately not all labels share the free distribution and sharing of music attitude and will send cease and desist notices if they find you infringing on their copyrighted materials. Is this old thinking or just protecting your assets?

It’s tough to say, but I certainly know what feels right – giving the goods away and asking for nothing but attention of your work.

Leo Babauta of ZenHabits has a very liberal uncopyrighted content policy, where he states –

I think, in most cases, the protectionism that is touted by “anti-piracy” campaigns and lawsuits and lobbying actually hurts the artist. Limiting distribution to protect profits isn’t a good thing.

If you read his full policy you will see he gives full rights to do whatever you like with his content.
The Free Economy

The web has ushered in an era where free has become the accepted norm. However the Dot Com boom and subsequent bust demonstrated that while giving away things for free is great for audience building, you still need a profitable model behind what you do, if what you are in the business of building a business.

As information publishers, we follow the model of give away so much that people never need to buy from you, but have the option to buy something from you anyway, of which a small proportion will.

The music industry is evolving to a place where the product that used to make them millions is either free, or in the case of a site like BeatPort for DJs, and of course iTunes, you can buy individual tracks for a couple of bucks.

As more and more companies learn to Move The Freeline, the most challenging aspect of what we do online will be about translating your hard work into money. Social media services have huge valuations as companies, but as yet, many of them don’t profit, though they are expected to eventually.

One thing is clear, as consumers we’re enjoying an unprecedented amount of free-ness in our lives, so much so that the challenge is finding the best content to fit into our busy lives. The future, as in the past, will belong to those companies and artists who find a way to bring meaning to our lives, and make enough to survive and thrive financially while doing it.

Connect with Customers Using Cheap Video Marketing and Video Production Services

Saturday, February 20th, 2010

Do you need cheap video production services so you can leverage
the power of a cheap video marketing service online to really connect
with your audience?

Video services c an be so effective because often your buyers are

skeptical about doing business online and often need persuasion to
visit your physical premises but when you can interact with potential
customers through video and they can feel confidence and trust buying
off you online or making the effort to visit your location then using
online video marketing can help.

I am going through a big overhaul of my online video marketing productions

All my online videos need to be replaced. Everywhere there is a
service that I am marketing online then there is going to need to be a
new video with a new angle.

So if I look at the services I really want to push, then those are the
key videos I need to be producing immediately to help me get better
results in those areas.

The problem with a video for cheap video production though is that it
needs to demonstrate that we offer a decent standard off online video

production services and if t he video doesn’t look lke it’s of a high

standard then it will be hard to sell.

I think when it comes to offering online video production we’ll have
to look at our strengths beyond simply our price and start looking at

where I can increase the value – such as offering my presentation

services.

Also I have recently completed a video for my auckland printing
services delivering cheap colour copying and printing to Aucklanders
as a discounted, budget low cost. I would probably want to
significantly improve it in some way before developing a new video, so
it looked more professional.

The first one that comes to mind is the video for small business
marketing, online marketing and the general introduction to kurb
because these videos were done over 2 years ago now and desperately
need updating.

With the small business marketing video I can see the opportunity to

become more compelling, more authoritative and mo re demonstrative of

the potential that our small business marketing services provide.

So any update to make the video seem fresher will be great but it also
presents the opportunity to really illustrate for the audience a lot
of confidence I why our services are so great.

The cd and dvd duplication video will also need an update as it is now
over 2 years old.

So even though I will probably improvise on the new video productions
I am working on, I will still want to sketch out some strong angles to
come at my audience with.

With the cd dvd duplication it doesn’t matter so much because I just
need to update some of the information but it still gives me a chance
to stress that not only are we the cheapest on short run cd
duplication and dvd coying but we also deliver a high standard of
service with customers trust and our responsibility to that being our
priority.

So If you need to give your business services a lift and really
connect with your clients nad customers why not give video marketing a
try? A cheap video production service such as ours here at Kurb can
mean you have your very own online videos from just $97