Kurb Small Business Marketing in the Trenches 2010
Matt from Kurb heads a company based in Auckland, New Zealand that is dedicated to provided low cost promotional and media services such as cd duplication and dvd duplication, a full graphic design, cheap colour printing and poster and flyer distribution service, as well as general online marketing services which make a full suite of marketing options available to small organisations - including web design, online advertising, social media, blogging,
CONTACT MATT FOR CHEAP, HONEST, PROMPT AND FRIENDLY SERVICE
027 684 8250
kurbpromo@gmail.com
Okay well it’s more than enough time since I got to writing again on the kurb promotions blog - basically journalling my progress in small business marketing and entrepreneurship, especially given marketing and innovation - along with stream of consciousness writing - are two of my key skills.
Organisation is not one of my key skills and the bearing of that on my general business affairs is relevant to a degree but the outcome is that for the first time since I struggled up, my business is not in the rude health to which I am accustomed.
There are many different reasons, which may or may not be worth mentioning but the outcome is that less work is coming in than Iwould have hoped for so it’s time to get more aggressive because it’s only reinforced to me the importance of being successful in business and being able to have the freedom to pursue your own interests and have the luxury of a balanced life afforded by the entrepreneurial lifestyle.
It could be said I took my eyes off the ball, but I think I was also wilfully ignorant of the proper conduct of administering my business, and I may have to admit that I am caught in a crunch between business dropping and needing to get on top of my accounts, redesign my websites, and secure my music licensing and music publishing service so it is finally operating and ready to turnover clients.
I have stepped up to become more aggressive with my ppc advertising, for too long I have coasted on this and not honoured my commitment to doubling my budget even if increasing my budget by 100% only improves sales by 10% it will be worth it.
I am going to be writing on this blog, and my music marketing blog more often now as I feel that there has to be a balance between article marketing links and original content on the blogs themselves.
The growth of my music marketing blog was always around regular new posts, but again I have coasted because I felt music marketing was taking up too much of my time
My feeling has been that the money I spend on article marketing and SEO strategies is in question to some extent, that is why I am pushing ppc, but i dont want to abandon article marketing altogether, it would be unwise. I think I need to look at other backlinking strategies however.
But there are also blogs around specific services that I would like to be updating more, because this helps with seo around the key service which are the ones that make money:
auckland copying needs a blog
And finally of course my pirate party blog.
So that way the writing I am doing is focused squarely on already profitable activities
Okay this is just the added ramble at the end.
I guess who knew that I’d be sitting around while someone else ran 90% of the cd and dvd duplication business? Who thought I would think of running multiple businesses all with seperate income streams, and building on them one after the other?
That’s the curse as well as the blessing that although my business model and set up is stronger than ever, we’re experiencing a lull and what that means is I could easliy be bouncing back with only these small effoerts of increasing my ppc advertisng, and my addition of original blog content as part of my seo strategy for a successfully renewed small business marketing campaign.
