Small Business Marketing Challenges in Expanding Retail Promotion

I do small business marketing! email: kurbpromo@gmail.com

I feel like I am being really challenged in business right now, and if you’re interested in how to face the challenges of marketing your business, feel free to read along, because as a full time entrepreneur who manages the marketing of my various businesses and services I’m always looking for a frameset that’s going to put me ahead

As the business evolves and grows, the challenges evolve and grow with it. In years past, it was all about operational systems to get the business running efficiently and then finding people to take over those systems, but now having grown from just me doing everything to an actual small organisation the frame has shifted completely.

Business is like a treadmill, it doesn’t matter how many miles you clock., if you’re not running you’re going to fall off.

That’s what I’ve found since I started employing, a made the positive step, I’m fighting to maintain the new position. So I’m making less money but I’m doing less work. Much less.

Ultimately we’re more productive but now comes the responsibility not only for management but ensuring turnover remains high enough to pay wages and other expenses that have grown. The employees will never br as proficient or efficient as I was, I accept that – but then they get half as much for doing the same job, they do the jobs they can do so I can focus on the things only I can do.

My first thouht is that maybe I need to blog in quick toughts to get to the point sooner.

Prioritize, analyze and then conclude.

I need a project to focus my spare time on because my employees have mostly got the cd duplication and colour printing under control. I need to put my time to something more constructive.

Music marketing is a good steady but it’s limiting because the clients expectations are so high.

I need something I can fully throw myself into such as the cd duplication. That’s the problem, I’d throw myself into that and I’d work away and make my money. Now all the wroks being done and there’s less money, I need to get into something else.

Not keeping up with my accounts and letting it dominate my thoughts has not been good, I need to keep up with whats going on and finally have all my tax and everything under control. It’s never been like that so it may just be a whole different environment once the wolves are at bay.

I’ve used the spare time to slowly sort my taxes and web designs out.

Maybe I am a little anxious but right around the corner is the first time where I won’t be worrying about my tax, my site will look attractive so there’s no nagging doubt about presentation, and I will still have only a few errands to run each day.

And just like this new keyword strategy I used, I can go back to using new techniques and trying brand new projects to expand earnings in key areas, or just do what I feel.

Lately I’ve been frustrated that I haven’t been earning as much, but really it’s a symptom of evolution.

I’ve created the space to grow and I must admit I’m a lot less stressed now then I have been in the last 2 years. But what next am I to grow in the space?

Am I going to push the ppc advertising? I’m not positive about it but it was something I was committed to. I think it’s silly to believe that spending an extra $50 p/week on adwords would not generate $50 extra in profit so it’s a worthwhile gamble, it’s just hard to swallow when the bills are coming in.

As I mentioned, I have time for seo tricks and I can always write a little, so seo can bump along, and more seo traffic cant hurt.

But what of the new project I can pour myself into? My thoughts return to retail. But what better options? I see now that I have one business that I manage virtually remotely, I need more. I could probably handle managing 3 businesses with an assistant.

What are the issues? Paying the rent obviously. This one’s $220 per week! That’s incentive. High traffic rd that’s a challenge. If my margin was 50% I’d only have to sell $73 worth of stock 6 days of 7 to pay the rent. $200 to pay someone to be there. $275 x 6 = $1650 turnover.

I really need to know what the vibe of the store will be, I want to call it #batch. It’s a place where you can get cheap plastics and technology and coffee and good food, you can pick up your printing and order cd and dvd’s- and of course there’ll be exclusive items from our clients and to that I would want to add more exclusive items that I also think that would be coolm that is really special products that people will drive by and say yup . . . I want that.

The point is even if it breaks even it will be creating exposure and sense of destination for my brand. there are lots of opportunities for retail marketing to explore.