A Strategy for Online Marketing and Branding Results

Hi I’m Matt from Kurb!

Kurb offers a wide range of marketing and promotions services from Auckland to New Zealand and online services to clients internationally - check out the www.kurb.co.nz website for bargain deals on cd and dvd copying, colour printing, poster services, internet marketing specializing in  music and small business marketing, talent management, seo, ppc, online video production and promotion,  graphic and web design - or call me on 027 684 8250

Alright I’m about to get started on a major rehaul of the design, branding and general presentation of  the kurb promotions website, so the topic we’re on is basically general branding and presentation of your website for increased sales and growth!

The first post - promoting your small business brand online was the long approach.

The last post was developing online business with branding and design this was where we got into more conclusions about balancing out our business:

cd and dvd duplication as well as colour printing and colour copying services which we offer cheap, fast / urgent and with a high level of customer service is our core business and we have to respect that.

Music marketing and small business marketing has great potential but remains a challenge. SOme of the challenges can be tackled by redesign, revised presentation and new branding strategies.

supplementary online marketing services are too fidgety and finicky to be worrying about. Only small business markteing and online video marketing and production represent good opportunities both short and long term here.

Now I just wanted to go over any other general important points  as we look to launch into this series of articles on branding, design and presentation as this is probably my last article until tomorrow so I don’t want to leave good ideas in the dark!

It’ll be the CD and DVD burning and printing business as well as our auckland colour printing and copying that I’ll be looking to improve most rigourously. Why are we the best, and what can we do to prove it? What are the issues our clients are having? We need to take a big step back and look hard.

With out online marketing packages it’s really about accessability. We’ve got to make it feel as if they’re jumping in easily, and again with the smaller branches of online marketing it’s avout accessability and understanding which points toward the packages and away from the 1 off service.

Finally though video and small business promotions need to be accessible we do need to give them an edge.

And whenwe come to our front page we also need to think about the approach from that direction, and those ideas spill over onto every page. Yes we need to communicate clearly what we do, but we can’t dilute that message.

Again a balance must be struck. Visitors should understand that we provide promotions and marketing services, but if they simply just want their cd’s or dvd’s or colour printing, then all of that shouldn’t stand in the way. Afterall, our main money comes from our disc duplication and our poster and flyer prints.

Whatever else we do, we have to be pushing for a good result, not something that will lead us into the same trouble we’ve had before, clients with little money but a lot of expectations.

If we’re going to sell an idea, it’s got tbe compelling.

So if I’m stepping back and seeing myself as a trusted brand who is committed to service, as well as high value and easy transactions, thenhow am I going to communicate that? I think again, we have to drill down and although we’ve made these general statements of how we’ll balance our efforts, we have to take it case by case.

expanding the success of our cd and dvd duplications will be different to breaking new ground for our video services and potential expansion of our small business marketing services.

Now we’re getting into the details and the front page of the website is as good aplace as any to start making out branding and design more effective and more compelling for more sales, growth and profit.

We’ll also start getting practical - if I know what I want to say, how do I say it?

More related points on that:

- videos are compelling and create trust and authority, but just like any content, must be focused!

- make offers relevant ie stop pushin less relevant services on every page

- use lower value services to promote higher value services

- create authority and realistic expectations by being honest about what you deliver, without scaring prospects off.