Auckland Marketing and Promotions: Retail, Design, Email, Talent

Hi this is Matt Turner from Kurb Promotions, Auckland, New Zealand!

EMAIL: kurbpromo@gmail.com / CALL: 027 684 8250

We offer marketing strategies in small business, music promotion and video marketing to clients around the world that are comprehensive, affordable, and delivered with minimum wait and fuss.

You can also check out Auckland and New Zealand promotions services including

- dvd and cd printing and duplication - cheapest prices, and fast efficient, helpful service

- colour copying and colour printing - a6, a5, a3, a2, dle - glossy, matt or on card we offer a great service for fast turnaround and delivery within auckland

Alright I’m back writing on my blog because it’s such a good way to generate more traffic to your site through search engines such as google but it also gives you the opportunity to get the gears turning over in your head, putting words down and thinking about how ideas for new business and marketing ideas can come together.

Now that I’m over a bit of a tumultuous patch and things are coming back together - again I’m thinking of new ideas not just to take my business to new places, but also ideas that can help my clients, and help me get new clients for the kinds of services I offer, which are mainly based around my internet marketing and promotion skills, which is really how I built my other businesses.

Sure if you need some posters of flyers or cd duplication, dvd burning, cd or dvd prinitng, give me a call, send me and email. But those are merely businesses that proved easy to develop off the back of my already established marketing skills.

Two of the big ones for me right now are opening a retail operation and bringing my website up to a much more professional standard than it is.

So firstly, you can read a fair bit about my plans for retail marketing and retail growth. But the scary thing is losing money to get the thing off the ground. It’s a gamble alright, but that’s what it comes down to, losing a lot of money upfront and I don’t know if I can tackle that without things getting stressful.

One things for sure it will be a real challenge, but it’d the clear and present challenge of it that makes it so alluring. When you’re in retail you gotta go out after them, you can’t afford to sit on your hands, but like I’ve learned in business, when you’ve got something solid going on, when you’ve managed to hang on and get established, you’ll do well as more and more of your business comes from repeat and word of mouth customers who trust your brand.

That’s what I’ve managed with kurb and I’m ready to do it all again!

Then I need to get my websites looking respectable, and there’s been plenty of overseas outsourced designers who have had a crack but just haven’t come up to the standard I need to really use the website as a tool to let people know that what we’re doing is serious - it’s easy to sell them cd or dvd duplication services or colour printing, posters and flyer distribution because these people need it now and they’re looking for a good fast service and a nice cheap price.

But when it comes to other aspects of what we offer there needs to

As I saw on a recent TED talk - “It’s not what you do that people buy, it’s why you do it”

And I really want to use our web redesign as a chance to really express our brand and what we do so people  understand what we offer - that you can get good service, you can get the marketing and promotions stuff you need, but it doesn’t have to cost you the extra price of having traditional providers with all their expenses dragged along as baggage adding to the cost of what you’re trying to procure.

Why do we do what we do? Because there’s a cheaper way, that we can provide exactly what you need.

Also, another subject I’ll be branching out from is that I’ve actually managed to make some affiliate marketing sales on my blog, which has made me start taking this form of income seriously.

There are some quite straightforward blueprints laid out to take you from blogging away happily for therapy and growth like I do to actually making some money, and now that I am making a little money, I’m beginning to take it a lot more seriously, and considering the immediate steps I could take.

The first is to establish an email list with an autoresponder and start building up sign ups. Usually you do this by offering something of value for free in exchange for the sign up.

Then once they’re signed up, you have a pre written series of newsletters that go out and offer different products for generous commissions - that’s how you make your money, and it builds up over time as you build your list.

But you’ve got to have some great emails that people want to read, and of course you’ve got to build your following - usually from blogging, then your search rankings from that work draw in visitors who sign up based on the free offer you make.

For my artist blog I’m working on a facetious “How to be awesome” free report offer, and for my talent agency, I’m just getting straight into the hard work of preparing the newsletters that will keep the talent on their toes to perform the necessary steps to get them in the position I’m in - ready with a website and an email newsletter to make money!

There’s obviously an opportunity to do something with music marketing as well but of course the challenge is moving from writing reasonable blog posts to actually offering high quality newsletters that people will want to receive in the hope that they may buy something.

This could go anywhere in terms of the affiliate marketing, although it takes work to build up a trusting audience, and that’s why I think it’s better to stay focused on just a few little niches that like my music marketing create other opportunities to make money outside of simply doing the affiliate marketing and email list building strategy.

While my artist blog and activity there is more about my own expression and earning a dollar is supplementary, obviously with the other opportunities there are more direct ways to get the business side really happening.

Because once you have a revenue and business model in place, then you simply have to feed people into it, and respond to them and what you feel they want from you in order to motivate them to buy your affiliate offer products and services.

That’s why I’m looking at my talent agency plan. Setting up a talent agency is no walk in the park.

It’s all about reputation. Once you’ve got a reputation, all the people who think you can help them begin to gravitate towards you, but without a track record, how will I get my talent agency off the ground?

Well it starts with a lot of writing. That’s what we’re doing.

A lot of writing and links too - brings in the google searches, and by pushing them to the email list, you build that core, but of course as I outlined, you need to have the content, both on the blog AND the newsletter that motivated them to take that action.

You can do some ads, but of course, well it costs, so as always with ppc, ads what have you - make sure it works before you dive into it, and of course unlike the cd duplication, dvd duplication, colour printing services I use my advertising to push, you’re most likely outcome is not an immediate sale, so it’s a longer game you’re playing.

So just like the blogging, the writing, the linkbuilding and seo I’m doing for my other sites, it’s the way forward to attaining that initial critical mass.