Auckland Promotions and Copying Services: Retail Plans

Call Matt on 027 684 8250 for kurb promotions service in auckland: cheap, fast and fair!

Kurb Promotions: Grey Lynn / Sandringham / Glen Eden offers:

Auckland CD duplication and Auckland DVD copying: Cheap and fast - super cheap deals on runs 1000 or under, great free pick up and delivery service - graphic support and free set up - simply a great service

Colour Copying Auckland: Another super fast,  and super cheap service - need 50 - 1000 colour copies

Online marketing for small business and online music marketing - including graphic design, web design, seo, online advertising, email management, social media, complete online marketing packages.

We’re also getting into video marketing - as always, cheap, fast, and fair! We make videos for online promotion, and we market them!

Recently been talking about updating our website, but now we’re back talking about retail!

Just thought I’d take a break from my schedule of posts on rehauling the web design and rebranding our flagship kurb promotions site to get back onto another big plan I’ve been hatching of moving my small business growth strategy into retail!

I like the idea of retail because it’s a hard and fast challenge.

The overall concept is starting from the services I provide in auckland for marketing, promotions, not only will I have a base for fast and urgent turn around of the services we provide such as CD and DVD duplication, copying, reproduction as well as poster prinitng, flyer printing as well as general online marketing and promotions but I would also extend that into products that aid smaller operators with meeting their promotions needs.

There is going to be continued fracturing and breaking down of smaller groups and individuals wanting to express themselves by pursuing their own projects, whether that’s music, cultural or sports groups, schools, various individual art projects and small business promotions, and I’m aiming for us to extend our role there.

There’s a do it yourself attitude that’s not only aided and enabled me in business but it’s allowing all sorts of individuals and groups to express themselves in new ways. It doesn’t matter what people want to do, their always going to need to create awareness and exposure as well as using products and services to help define themselves to a wider audience.

We’re already recognised for our cheap affordable discount budget prices and without losing quality service from our company business,  now we’ll be moving into products, and delivery of services that are more immediate to the user.

You need a colour copy, you need internet access, then it will be there just like your average internet cafe or copy shop.

You need media, plasticware, packaging, art supplies, that will be there also, and the expertise to help you, so you come in looking for some plastic things or you need some colour prints or to use the internet and grab a coffee then you can get those things, but it’s once you move beyond that - once you need the website design, the cd and dvd, the printing, the posters, the online marketing,that’s when you need higher end expertise.

You need high end equipment and you want someone who speaks good english to explain it to you, earnestly, you want someone ther in that old fashioned way who will give you advice about what you need when you’re tackling promotions and marketing, whether high end equipment, a physical promotional material to be rpelicated, or online media services.

So yeah I might be driving out to the city fringe warehouse putting 20% on the price of certain high end items for specific functions, special cameras, printers, media items, hard drives, phones, ipods, accessories, ink, whatever.

And I want to push that brand out there over the years, a one stop shop for low end marketing and promotions. It’s a place where people are attracted to, and that may be a hassle, but it will trickle up in terms of branding and people recognising it as a place to go to invest in promotion, and to get promotions services.

And you need the outlet too. Again, like copying or the internet cafe or selling coffee, it’s not going to be a huge money earner, in fact it will be a hassle at first, but slowly, it’s about cultivating that brand that customers can come down and get what they need, and our customers need promotion. We need huge posters in the window promoting our clients and we need to sell our clients stuff, because having the stuff available, being an outlet is what it’s about, providing promotions.

Initially I wanted to save on overheads by setting up out of the way where rent would be cheap, but then I started examine the wisdom of this, because although internet marketing and online promotions is my specialty area, it is really a case of having all your eggs in one basket and although I definitely plan to leverage my internet marketing skills to get my retail operation off the ground, I want to take that challenge on of getting people into the shop.

Now I’ve thought through the plans for my retail operation and the branding and the marketing and the stock and what have you and there are just a few little issues niggling at me there which are stopping me from ploughing into it with gusto and looking at the options.

The main one is the reality of losing money for 6 months at least, I estimate realistically about $5000-$15000 before it starts breaking even.

It will take 6 months just to get everything in there - internet computers, a colour copier, coffee machine, the stuff we’re likely to need to perform multiple services - one of those booths that print photos, ink refiller, what else are we going to do?

Cut keys? Send faxes? Y’know? Just walk around town looking at what retailers are offering and who is using these services, and accept that it is annoying that you have to build a clientele out of $1, $2, $4 service transactions.

Then the place will have to be stocked, first with plastics and supplies, with food, with our technical offerings, and then, in true retail spirit, I want to move into basically offering anything of value I can purchase in bulk and believe will be of genuine interest to anybody who needs it amidst our clientele.

I also see targeting tourists, especially the twentysomethings, they’ll have need for the services but they’ll also want a cultural connection with the locality. Also out of towners, I know what it’s like on tour or road trip when you arrive in a new place, you want to arrive at that place where you can check your email, grab a coffee, catch up on what’s happening locally.

Another strategy is looking at it as 100 people who will spend $10 every week there, and then 1000 people who will spend $10 every month there.

Anyway back to the issues - It will cost money over the first 6 months to get it running and it will lose money over the first 6 months as we struggle to get the $100 p/day I need to keep the thing running - paying the rent and the wages.

And that’s the real issue. The real issue is going into not knowing what the future will hold when you know it’ll lose ten grand before it can even get started.

Negotiating that reality will be one of the hardest tests.