Auckland Services: Development and Growth Strategy

Call Matt on 027 684 8250 begin_of_the_skype_highlighting 027 684 8250 end_of_the_skype_highlighting for kurb promotions service in auckland: cheap, fast and fair!

Kurb Promotions: Grey Lynn / Sandringham / Glen Eden offers:

Auckland CD duplication and Auckland DVD copying: Cheap and fast - super cheap deals on runs 1000 or under, great free pick up and delivery service - graphic support and free set up - simply a great service

Colour Copying Auckland: Another super fast,  and super cheap service - need 50 - 1000 colour copies

Online marketing for small business and online music marketing - including graphic design, web design, seo, online advertising, email management, social media, complete online marketing packages.

We’re also getting into video marketing - as always, cheap, fast, and fair! We make videos for online promotion, and we market them!

So I’ve now been in business for over 5 years providing promotions and marketing strategies in Auckland including CD and DVD duplication and copying services, poster and flyer services which includes design, printing and distribution / placement of posters, flyers and other colour copying services.

In addition, being experienced in marketing these services online, means I’ve been able to reach out to other groups such as musicians and small business owners to offer the skills I’ve picked up as a service - providing a package including, design, social media,search engine optimisation, pay per click advertising, the works.

So what are the best strategies for me to continue in business right now?

Cd and dvd duplication, copying and reproduction has always been my strongest business in the last few years, and this year I’ve been effected by a few ups and downs. It’s easy to blame the recession and suspect that as a discount provider of cheap cd duplication and dvd copying, I initially benefitted from tougher times, only to be effected at this later stage of the recession by the fact that it effects the low end of the market last - as higher end services recover first, it’s my market audience at the lower end that is yet to feel the recovery and confidence to make these purchases, while my competition has already responded to the environment by cutting their prices.

So it’s kind of a good old fashioned price war we have going on, and every one is working harder to hang on to their customers.

I am considering increasing my advertising budget, but at the same time, I recognise a large proportion of sales are coming from repeat business, in fact it’s almost 50% now, especially as sales have dropped slightly.

What that says is that I am still underestimating the value of the customer, if a significant amount of people who have used our service, continue to do so, it makes the value of each customer even higher. It’s fine to pay $20 in markteting to gain a customer who ends up making you $100 on a job, but what about the customer that then comes back?

It’s worthwhile spending the money to get the customers, because if those customers come back - it’s a maturing situation for the business, that after 5 years, at a point where half our business is people we’ve worked with before

Look at all these adds for online gaming, they want to get people hooked so they end up being crazy fanatics turning out their wallets and turning on their friends to the game.

That’s why it’s worth investing into marketing and advertising because the more work you get the more you can transform that in to the most powerful marketing medium there is - word of mouth.

The copying services may frustrate me because a lot of the leads that come on are not appropriate for what we do.  This week I made $10 off a deal, that’s the lowest amount of money I think I’ve ever willingly made from a business transaction - mainly because I have an obligation to answer my emails when I get emails everyday for colour copying jobs in auckland that are either too small to be worhtwhile or to large for us to deliver a competitive quote, but I still got through the motions.

And that’s the way it has to be. I made $200 of one colour print job this week. Easily justifying the $20 a week advertising I out into it, I need to be spending $50 more on advertising each week because, well, it’s only $50. If it gets extra customers and they turn into long term business partners, then good stuff.

I do need to work on my presentation and impressions, that’s why rehauling the site, and once that’s completed, video, becomes the biggest task to tackle - far bigger than spending an extra $50, which is easy, which what I could do right now.

It’s just that lingering thought that once the presentation of my site and my online videos were improved, in make the advertising I pay for even more effective in converting and impressing a  higher number of visitors, with a more professional standard of onsite presentation which in turn creates trust that you are able to deliver.