Developing Online Sales with Branding and Design

Hi I’m Matt from Kurb!

Kurb offers a wide range of marketing and promotions services from Auckland to New Zealand and online services to clients internationally - check out the www.kurb.co.nz website for bargain deals on cd and dvd copying, colour printing, poster services, internet marketing specializing in  music and small business marketing, talent management, seo, ppc, online video production and promotion,  graphic and web design - or call me on 027 684 8250

Alright I’m about to get started on a major rehaul of the design, branding and general presentation of  the kurb promotions website, so the topic we’re on is basically general branding and presentation of your website for increased sales and growth!

The first post - promoting your small business brand online -mainly set the scene for the priorities of the branding and design development, and started to bring small but nonetheless important issues to the surface.

The physical services we offer - the duplicating service and our cd / dvd burn and print business, along side the colour printing and colour copying services are the core of our business.

Our online marketing packages for music, talent and small business while representing a lot of potential, have been problematic and there are opportunities to use branding and presentation to reach the customers who are right for you.

Finally branding raised the issue of whether offering unbundled supplementary services in internet markting was even worthwhile outside of online video services which were uniquely identified as having more growth and profit potential than anything else.

So basically, the work has to be put in where you want and can realistically expect results.

There were issues about balancing out awareness of your full range of business offerings vs the specific nature of individual services and I think this investigation makes it clear that the cd and dvd copying services and the various colour copying and printing we offer should be promoted and prioritised whereas other services outside of specific marketing packages and video services should not be visibly dominant in the same way.

But when I talked about realistic results you have to look at what you’re already working with.

The cd and dvd burning and printing company is turning over well, and the online marketing services in music and small business, both in Auckland and the rest of New Zealand and the world, is subsisting at an adequate level given how demanding it’s proven to be.

But looking at the stats, we see that alongside our cd dvd duplication pages and printing pages, it is also the small business marketing and online video marketing pages that are also receiving a lot of traffic, so we must see this as an opportunity also.

So basically in order to maintain the high level of business in cd and dvd copying, and to bolster our colour printing, copying and posters / flyers business; as well as maintain a medium level of marketing consultancy in music marketing and from there expand our small business marketing and online video services then we must have the  branding, the propositions, and the presentation that appeals to customers in working with them to reach our goals.

- so all cd duplication, dvd copying, colour printing, posters, flyers all that must be made present in a broader way across the website - even if this is irrelevant to large amonts of international visitors, these are important services to the overall development of the business

- music and small business marketing need to be made more clear and accessible, we’re not aiming to increase sales or grow but rather maintain in an nvironment where we want to be flexible about the service we’re providing as we negotiate the challenges.

- lesser unbundled supplementary services such as search engine and pay per click work need to become more compelling sales copy pushing customers towards packages rather than sellingpoints on their own. We don’t want to do business for under $100.

- small business and video services need some unique attention to be more compelling and increase eads and general interest.

So although we haven’t tackled the nitty gritty of it yet, we can see clear priorities emerging on a sliding scale.

At one end, core business which has to maintain robust turnover. On the other smaller services that should be fed into package deals which are made more accessible, again with maintenance of a challenging service as the outcome.

Finally video, and possibly small business marketing represent growth areas, so more of an effort must be made to experiment with compelling propositions and evidence that the service offered is competitive and of high relative value.