Front Page Website Branding and presentation: Cheap and Fair

Hi I’m Matt from Kurb!

Kurb offers a wide range of marketing and promotions services from Auckland to New Zealand and online services to clients internationally - check out the www.kurb.co.nz website for bargain deals on cd and dvd copying, colour printing, poster services, internet marketing specializing in  music and small business marketing, talent management, seo, ppc, online video production and promotion,  graphic and web design - or call me on 027 684 8250 begin_of_the_skype_highlighting 027 684 8250 end_of_the_skype_highlighting

This is part of a series of blog posts I’ve been writing on the major rehaul and redesion of our website and branding here at kurb promotions:

The first post - promoting your small business brand online was the long approach.

The second post was developing online business with branding and design this was where we got into more conclusions about balancing out our business:

And the last post was a strategy for online marketing and branding

website promotions and branding work diary

I think just our logo, our signature ocean blue and rich yellow colours, and a video of me speaking to head up the front page.

There is a clear hierarchy that puts physical production where we make our money before the general marketing services. At the same time - creative content services such as video, design andcopywriting can’t br forgotten because this is leading toward high end creative work.

But what are the customers looking for? They’re either looking for a deal on physical products quickly or they’re willing to investigate marketing. Creative services is the pretty ribbon. It’s not what we’re trying to sell but it dresses up the overall proposition presenting what we’re about.

marketing and promotions that are accessible at a cheap price and a fair deal.

That technology has also allowed for cheap alternatives in promotions and marketing and we aim to provide affordable options yet the service is still personal.

That appeals to both the client wanting cheap copying or reproduction as well as someone looking into marketing packages or a short video.

It’s about whether I emphasize the how, or continue to underline that it’s a bargain.

The “cheap and fair” brand covers physical servicves as well as online services, but with the marketing packages that branding has to be stepped up to really target our audiences concern.

So that’s how it should be - on the front page I need to emphasise the lower appeal - cheap prices, efficient service and I won’t rip you off - but as we go deeper into the pages, more details are required and where online marketing is concerned, more lofty concepts in presentation.

I don’t think the front page should be cluttered at all. larger panels for promotions, then marleting then creative which may be just links. It might be very pizza flyer style, coupon sheet style, pushing the special pricings and bargains.

Promotions - Disc Duplication // Printing Deals and Postering Promotions

Marketing - Small Business // Entertainment //Online Video

Creative - Design Services //Online Video

Other links would be our relevant blogs, our youtube, that’s about it.

Gone would be any tacky ad panels. Client links, links to other stuff that has dated, gratuitous links to small business blogs that don’t matter. Just the raw stuff.

Oh and key themes need to come through. Yeah. What?