Social Media Marketing, PPC: Worst Case Scenario

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Online marketing for small business and online music marketing - including graphic design, web design, seo, online advertising, email management, social media, complete online marketing packages - or just whatever you need.

We’re also getting into video marketing - as always, cheap, fast, and fair! We make videos for online promotion, and we market them!

Alright I’m starting to see some of the problems you’re having, I wish I’d wish I’d been more attentive but my time is so stretched across this project - so you got to hear what i’m saying.

When you switched twitter accounts, you should have retweeted all the stuff we put up before, with only 3 tweets it looks bad, it looks like that whole newcomer thing I’m trying to avoid here. If you at least had a dozen I’m sure this wouldn’t have happened, thats why I got in there with your original account and got it kicked off.

They unsuspended your account even though you didn’t answer their last emails. So you got lucky.

With myspace, your account wasn’t verified either from the googlemail account, which I’ve done now and started adding bits, so we won’t have that problem happen again there, and my staff can get started.

I’m much more focused on this now, but it comes back to exactly what I was saying, if you don’t look like you’re involved, it’s not going to work.

I can only do what I do on the back of that, but as I say I’ll be a lot more attentive, but I’m trying to cover a lot of bases.

With adwords, I’m tooling around in there again - but we’ve got a problem too because again, your website has no text on it. With no text at all, google can’t tell anything about what it’s about and won’t run the ads.

The launch may fix this*, but it’s pretty important to your campaign to find a way of getting lots of relevant words on your site, preferably on the main page, underneath the main stuff possibly, or less preferably on another page that the main page links too, even surreptitiously – google sees all!

*nope this is serious – it’s all image based. Even the words are pictures, google won’t read it at all so we got to do something to add text to the site.

also, I’m going to send you some code for your designer to insert that covers the marketing side of that, he’ll know what to do. This, again will help – google sees all!

So I’m working on your adwords, I’m touching up your social stuff where I can (wish we still had those tweets from last account!)

I don’t really want to get in to the write ups/pr stuff for bloggers etc. right now because it’s a little bit diffusive.

But I’ve got plenty of time in the next few days to work through this, so you can call me or whatever, just want to prioritize and knock one thing off at a time. so send through that stuff so I can keep working up the social profiles.

Your ad campaign is getting closer to being done as I’m working on it now, but we need to fix the site, because google does not like what it sees (ie reads) right now.

Even if the press release could appear on the site, where it’s unseen - the designer can do this - at least it’s words on the site that google ads can work with.

Talk soon, sorry for the hard word, but to get moving we gotta fix this stuff.

okay thats the ads done for now - always room for improvement and more sophisticated campaigns but at least we have 5 groups with at least 5 different ad variations which is enough to start testing - once we have the site sorted out with some text!

also I think image ads will be really effective – they’re not cheap or as effective for laser targeting sign ups as text ads, but they’re great for visibility and exposure.

Below are the sizes if you want to get a designer on to these – I can do them, but they probably won’t be as great a job as your designer.

just remember my marketing advice – big words, and impact words that trigger. Combine the rich aesthetic with big bold upfront, punchy hooks

it’s also a chance to push your brand so the one thing people will know without clicking the ad is that you’re associated with certain brands and that’s it.

ad sizes:

300 x 50

Mobile leaderboard

468 x 60

Banner

728 x 90

Leaderboard

250 x 250

Square

200 x 200

Small square

336 x 280

Large rectangle

300 x 250

Inline rectangle

120 x 600

Skyscraper

160 x 600

Wide skyscraper

as a side concept I have started putting together some ads that say that the song is a “leaked song” I think that has a really compelling allure.

Because it’s not just about collaborators - it’s the newness and compelling targets with the lure of being first to know. I think that’s a really good selling point at this stage.

i haven’t really delved into the political stuff because we need some clear concepts to run with, i can start with “who is your leader” but a few more would be great, the more variations we can test, the better

Where we’re at:

ad campaign:

is ready to go, it will work as it is.

plan:

I would like to spend another hour working on different ad variations before launch. variations are the key.

social media:

As i mention it’s quite hard co-ordinating these workers, once they’re working, then I’m dressing up the image on the profile as we discussed, then I want to get you more involved in well - being involved! I want perceive your voice in a social media presence. You gotta do this stuff, not just because it’s standard practice, but while my staff are attracting activity, my job is to help you get the most out of it,

But also, written word is such a powerful form of promotion and building authority on google you can’t avoid it, we’ve got to create away to express your voice, that communication through social media.

seo backlink building:

I can’t build backlinks until the site is launched, it’s bad form on google to build links to a site that doesn’t exist yet.

blogging / publicity

That’s what I’m supposed to be doing now.