Escalating Customer Engagement With Content and Promotion

Hi this is Matt Turner from Kurb Promotions, Auckland, New Zealand!

EMAIL: kurbpromo@gmail.com / CALL: 027 684 8250 begin_of_the_skype_highlighting 027 684 8250 end_of_the_skype_highlighting begin_of_the_skype_highlighting 027 684 8250 end_of_the_skype_highlighting

We offer marketing strategies in small business, music promotion and video marketing to clients around the world that are comprehensive, affordable, and delivered with minimum wait and fuss.

You can also check out Auckland and New Zealand promotions services including

- dvd and cd copying printing and duplication - cheapest prices, and fast, efficient, helpful service

- colour copying and colour printing - a6, a5, a3, a2, dle - glossy, matt or on card we offer a great service for fast turnaround and delivery within auckland

Oh well back to the grind, we have some sites that need to be rehauled.

The main one is this one but we want to build a whole lot of blogs, too.

Mainly, my artist site, my talent site, my colour copying site, and my pirate site.

Eventually I want them all running on Thesis, and I teaching myself how to design using Thesis now. This is the thing, if I can learn to make really sweet thesis designs with my developers licence, I can proabably learn to some really sweet band sites.

Alright, so I learnt to do the header, now I’m wondering what else I will need.

Well some video basically.

Maybe some ad units better placed in the posts and such, I think that would be a good idea - yup that’s that one ticked off the list! Check it out:

Hopefully by putting ad blocks in the actual posts of some of my less significant blogs, I can get more clicks.

Right now that’s only going to mean a few extra bucks a day, but long term, I’m hoping I can accumulate enough content and enough authority on my blog to actually start earning enough money to take it seriously.

Oh and have to work away on aweber too, preparing my newsletters well in advance.

I want the newsletters to be where the really strong content comes in.

When the visitors land on the site, they want to get something, they want something to authenticate you and provide them with value.

You’ve got to present to them what’s in it for them, mainly because there’s no way you can sell to everyone, so you have to hook them into some kind of proposition to at least enter a dialogue - and that’s why you want to get them on the list, because the dialogue is then open for you to discuss and present different ways you can continue to provide value.

Also, of course, the list is completely automated, so it allows you to manage a broader audience without detailed interaction, so you can focus on your primary efforts to engage your key audience.

So the copy on the front of the sites is usually to reinforce and reiterate the benefits of the ongoing relationship where a video and presentation have defined the quality of your brand.

So there’s the quality of the brand, and the quality of the proposition working together.

And there has to be different propositions for different levels of engagement.

- the sell
- the conversation
- the free open ended sample

that way you’re picking up prospects at 3 different levels of engagement, with a strategy to move them through.

Again it’s the quality of the content you follow up with from that point, to involve the prospects and escalate them to the point of a sale, and from that point into active evengelism - that level of commitment only comes with great content, delivered at all points, relative to engagement.

Engagement that leads to sales and evangelism works like a wheel, pushing those outcomes forward in the mind of the prospect.

You’re either delivering video to push towards those outcomes or engagement with video becomes the main driver.

The more complex the transaction and relationship required the more content is needed to push that forward.

With the pirate stuff and the priniting you are looking for a quick sale, so it’s setting up the presentation to deliver that.

With printing  and cd and dvd copying you push numbers of traffic to convert immediately, with the pirate stuff, continula content gives you more opportunities to make the hook and connect.

With artist stuff, talent, marketing services it’s more complex - content and email list management work in turn toward the outcomes.

So - sites have to look good. Propositions have to convey value. Propositions must convey prospects to more content and more opportunities to get the sale.

More content, and more polished content is the opportunity for growing relationships and engagement with prospects, which leads to the sale and other end result outcomes.