Growing Website Value and Profit: Auckland Copying, Duplication Printing
Okay I’m back and busy as a beaver on redeveloping my site so it’s simple and professional in it’s appeal, and effective in promoting the value my business provides in everything from cd dvd duplication, cheap printing in auckland and a range of small scale online marketing stratgies for small business, music, video marketing and promotions.
This is the latest in a series as I really put my website under the microscope - you can check out the last post in this series here - on design and development.
Hi I’m Matt from Kurb!
Kurb offers marketing and promotions services from Auckland to New Zealand and online services to clients internationally - check out the www.kurb.co.nz website for bargain deals on cd and dvd duplication, auckland printing, poster services, internet marketing specializing in music and small business marketing, talent management, seo, ppc, online video production and promotion, graphic and web design -. . .
you can contact me directly by email - kurbpromo@gmail.com or call me, Matt 027 684 8250
end_of_the_skype_highlighting
I’ve been writing regularly recently on the major rehaul and redesign of our website and branding here at kurb promotions:
The first post - promoting your small business brand online was the long approach.
The second post was developing online business with branding and design this was where we got into more conclusions about balancing out our business:
And the last post was a strategy for online marketing and branding
and also:
website promotions and branding work diary
website branding and presentation: cheap and fair
So as I come to get into really doing the work of adapting each of the main pages to the new, simpler, clearer web design with a more professional look, I go to the stats for guidance as to which pages absolutely need the attention and which probably should be worked on but perhaps not as urgently.
Obviously, it’s where the customers are and what they want where I am forgoing the most opportunites to increase sales.
Obviously cd dvd duplication is the most important page for me for sales, whereas small business marketing also gets a lot of traffic, but barely the proportionate amount of enquiries.
That’s okay though because small business marketing can be demanding and I’m happy to work with a smaller amount of committed clients. However, it’s always good to have the opportunity of leads and offers of work, and not let chances go begging.
The posters and cheap auckland printing services to offer some issues because on the kurb site it’s divided into postering and printing and design, and then I also have the auckland copying website which focuses mainly on cheap printing with free delivery.
So all those pages need attention, but they need to clearly illustrate the difference of being focused on different parts of the poster / flyer proces - the design, the printing and the distribution and poster placement services.
Video marketing also goes in the first bracket of pages being visited often. It also has it’s companion site for youtube promotions and cheap video production, but the kurb version of these sites will be more focused towards new zealandders and that’s why I feel a video production page for new zealand is also required.
So in the first bracket we have:
home page / index
cd dvd duplication
small business marketing
auckland poster distribution + cheap auckland colour printing
video marketing + cheap auckland video production
In a lot of ways, with these marketing services, I expect that interest may come form various points as my profile and brand behind kurb continues to develop so we can’t be sure or assume too much about where people will come from or what they will know about what is on offer, it might be 2 years before we redevelop again. We’ve got to stay open and flexible to the possibilities.
In the second bracket, we have all these pages that people are visiting, which haven’t been touched up for years.
is a main one, even though again we have the companion site for cheap graphic design, this page is kurb’s NZ front, although for graphic design I prefer US pay rates, this is a service that is being picked up.
then we’ve just got directin pages
these pages do really only serve to redirect people do what the exact services they may require could be, whether it’s online services such as SEO, PPC, web design, social media, video, email management, or it’s physical services including cd, dvd and cheap printing, or it’s the opportunity to present packages. Needs thought.
After that it’s really only the online music marketing, which is desperate for a retouch, but at the same time, again, working with new zealand musicians who have little funding is not that attractive.
We just need to be prepared for whoever might see that and whatever opportunity could arise from it.
last month we had a lot of hits on
There are a lot of pages there that fluctuate, that I don’t really want to see left as they are when it could be a doorway to new business.
I think the idea is in the later part of any month, it’s our job to take any one or two pages that haven’t been redeveloped that do creep into the list of top visited pages and give them a quick fix up.
It’s not just old sloppy designs with outdated information - it’s also looking over a lot of old seo stuff that is also outdated, old links, old structures that aren’t suitable - masses of links on the bottom of each page and duplicate blurbs.
