So Hows Business? Surviving Hard Times

Hi this is Matt Turner from Kurb Promotions, Auckland, New Zealand!

EMAIL: kurbpromo@gmail.com / CALL: 027 684 8250

We offer marketing strategies in small business, music promotion and video marketing to clients around the world that are comprehensive, affordable, and delivered with minimum wait and fuss.

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Well I’ve spent a couple years riding pretty high in my business and there are always quiet periods, but what happens when it gets too quiet? Deadly quiet?

How we all fear the silent deadly that will knock your business dead, that one day the leds will just simply dry up.

It was so easy to blame the recession.

How would you dare make the mistake of slashing your marketing budget when it’s what you depend on to continue making sales?

Do you increase your marketing budget when times get tough?

You’ve got to always be aware of where your customers are moving and what they’re doing when they’re looking for the service that you offer.

What are they doing the moment before the realise they need your product or service? Do they know you need their product or service?

Who is your customer are what are they naturally inclined to use as a reference point when they decide they require what you offer, or they need to find the solution to their problems which you provide.

These are the questions you have to ask when sizing up your marketing budget because you can’t cut back on marketing when you’re in trouble, you just have to try something different.

I’m in favour of anything that can be done that can be measured, but you won’t have anything to measure if you don’t isolate your customer base.

So many products and services are searched for online on google so it’s so important to get proper advice and ongoing support in pay per click and search engine optimisation strategies.

It’s important, and really excellent step long term to get a blog going for your business, just like this one. Not only can you share and work through ideas for your business, but the more you write and contribute, the more your blog becomes regard as authritative by google and you get higher rankings for ever diverse ranges of keywords and phrases related, obviously to the business you do.

The effects are cumulative also, it means, the more you write, the more opportunities you’re going to find as people come through your blog.

So my main strategies are going to be increasing my advertising budget as well as writing labouriously on my blog to keep my search rankings bouyant.

That seems to be working but I think the real problem is that the presentation of my site is not at a standard that is encouraging and reassuring for my customers, so rehauling the site form scratch is a big thing for me.

And because I’ve been going through a fairly dry patch, it means not only do I have plenty of time, but I don’t really have the budget for it so, it’s in their with my sleeves rolled up doing the dirty work myself! This is also a great opportunity to pick up new skills so that even when you recover, you’ll have much better knowledge of the work that’s required for some thing technical, but ongoing, such as web design.