Auckland Video, Music, Talent - Comparing Business Growth Strategies

Kurb offers marketing and promotions services from Auckland to New Zealand and online services to clients internationally - check out the www.kurb.co.nz website for bargain deals on cd and dvd copying, auckland copying, poster services, internet marketing specializing in  music and small business marketing, talent management, seo, ppc, online video production and promotion,  graphic and web design -. .

Well I think we have a plan for what’s next.  But what’s next after what’s next?

It’s good to have a very clear view of where this is all heading and what steps should naturally follow one after the other.

We know we need a marketing assistant or marketing intern to begin building the capacity and inhouse skills working on the small business marketing and music marketing campaigns we’re already involved in and developing the scope and reach of such marketing campaigns.

We know this should be done before we consider moving into a proper commercial space because at the end of the day, hiring more staff is less risky and closer to returning direct profit than the commitment of running a space.

The end goal this is heading to of course is running a serious agency, or establishing some kind of productive creative hub.

When I have a solid assistant, a solid network, a solid commercial space, then that will be the next step, creating and gunning for campaigns where we can pull in 5 figure contracts.

The way I plan to do this is to start executing such a campaign for exposure of our own brand and services. This might be worth talking about next - how and what over the next 2-3 years these kind of campaigns will look like.

I’ve already played with an old spice idea as a way of providing rapid response internet exposure at a fraction of the cost.

I think using video is the way ahead for not online what would fall under the development of my video marketing agency into a full fledged media agency, but also ways to make in roads in the areas of DJing, pirates, event promotion etc. - if online video can increase my toe hold, then it bares consideration that these ventures could be developed further.

ultimately it ends in 2 ideal destinations - full sponsorship creatively from a big brand, or a fully functioning auckland advertising agency or media agency

I guess I am coming to a funny stage in my business here at kurb, in that I’d like to make more money, but not really that much more, in fact I’m more interested in quality of life and all that jazz to be honest.

That’s why I wanted to prioritize not only more modest developments, but developments which I would personally enjoy and get satisfaction from - things to do with children’s entertainment, DJing and my own music entertainment brand. Perhaps before I go into hospitality myself, I should be arranging another regular night for which I’m paid.

If I knew CD/DVD duplication would keep me going and would never change or fade, would I be making these plans? Probably not as vigourously to be honest. If I could rely on the money I make from old technology - or rapidly declining technology, then I would probably be happy at where I’ve arrived but it’s inevitable that you always want to push for slight improvements that provide a little satisfaction.

I’m interviewing for a PA / secretary / assistant at the moment.

So compare - what is the easiest, painless and most likely to happen soon?

Pirates? DJing? Doing videos and developing talent?

Is it 3 times easier to do this than organise and cover myself in executing the high risk strategy. Is it twice as hard as trying to live on ads?  No. Man can not live on ad revenue alone!

Well why can’t I do them all? Because I want to focus on a strategy to build. There’s only so far the pirates can go as the business model works. SO short term it’s pirates, but long term I want to expand the entertainment available.

I want to earn money as a musician or entertainer. I want to develop my video platform. I want to work with other talent and develop it. If ads add to the kitty there, then fine, splendid.

And I want to be aware of where the high risk strategy can be executed securely.

So on each side lies the shop, the secret high risk concept, and ads - these are all offshoots to be carried on my progressive effort.

But the centre of that effort has to revolve around where I can connect value to profit. That starts with pirates as the most obvious step, but it looks as if video development may come second in this race, beating out music earnings and talent earnings that really can’t be dictated.

I can still creep confidently into the online video marketing space offering production, marketing and promotion as a package, thus laying the foundations for my end game: A fully functioning ad advertising agency with in house talent.