Business Strategy for Youtube Online Video Marketing Services
kurbpromo@gmail.com
Man I am looking at the medium term and seeing that next year the development of video and concepts toward establishing our digital marketing agency may throw up some challenges.
cd and dvd burning, printing, it’s easy. But what about marketing services, it’s so hard to illustrate the value you provide.
Or is it? It’s about the proposition.
What’s the proposition that will grab the customers and clients? Is it by throwing down a money figure?
Well yes. After every video or blog, $467 for a video like this, concept, actors, titles the works, and promo, $767. We need Prices.
In a way it’s like this will never be finished, but then, I have enough business for now. I just see the possibility and I’m planning the invasion stage by stage.
Maybe it’s about the leap from doing videos for under $1000 to crossing into 4 figures for actual campaigns. that’s the agency stuff. That’s a big step we can only attain by hitting the videos hard and showing what we can do.
But what happens? One day, one of our videos goes viral and suddenly half a dozen people are happy to pay us $1000 to do a video and a campaign. and then the one per week workload begins.
This could be easily a year or 2 away. Nobody interested in what we’re charging until the videos create the interest and demand. That’s when we’ve got to be ready to replace the price titles on the video and lift from $467 for video and $767 for video and campaign to $697 for video and $1197 for video and campaign. That’s when I’d bring an assistant onboard especially for video.
There will be a critical mass point sometime with in 12 -24 months where suddenly the video will kick in and the agency will be born!
Then I’ll have 2 assistants, one for music marketing and one for video, and both of those making $500 per week with an assistant overseeing the whole operation.
So not only will the videos have to be high quality but I need to bring more to the table from my talent agency. I may have to look at casting calls once I start to zero in on what I’m providing. Basically, once I can supply pretty girls to be in the video, that will generate more interest and potentially allow me to look at raising prices.
Ultimately market demand will dictate how much I can charge. But you’ll never know how much you can charge if you don’t ask, if you don’t put a price tag on it.
