Colour Copying, Video Developments - Auckland, New Zealand

Kurb promotions in Auckland provides a range of affordable marketing and promotions services with great service - CALL 027 684 8250 /// EMAIL: kurbpromo@gmail.com

- cd and dvd copying

- cheap colour copying - including distribution and graphic design

- small business marketing packages

- online video production and marketing

Always planning, always making plans for developing and growing our little marketing and promotions outfit here in Auckland New Zealand - kurb promotions!

Last post I was swaying between the short term moves as we have a position for a secretary / assistant / intern available here as well as branching into establishing a commercial space for our activity, and the long term outcomes of establishing a creative brand as an agency or otherwise.

But I think what I really wanted to get at was the short term objectives for me personally. If a good assistant comes along, I’ll hire them, if a good space is available, I’ll lease it, but little control is available over that in particular.

What’s my personal strategy in the short to medium term - I’ve spent so long going over strategies involving the rehaul of our flagship website, looking to optimize account collection and stop debtors getting out of control and I’ve also toyed with the idea of how I could employ autoresponders better in my business.

The thing is once the kurb website is retouched with the new design and new presentation videos, the process will begin again on other websites that will also need attention - specifically in the areas I’ve identified for growth.

It’s like I say to my clients - your website is never really finished - it’s in a constant state of renewal, critique and improvement - especially in those areas where the money and sales are coming from. There’ll always be housekeeping to do, improvements to make, and also, there will always be debts to be collected.

“Site rehaul” and “debt collection” may never leave my to do list, so it’s finding a way to manage that.

But it’s about what will take us from where we are now, closer to having our own serious proper real media agency here in Auckland, and building my own personal creative brand into something really robust that attracts high level offers.

The dream of our very own digital media agency will spawn from robust development in the video services we can provide. So developing the video sites such as www.cheapvideoproduction.com becomes a priority. But this kind of work can come from random international interest, or it could come through kurb’s video marketing offers which are also rather poorly represented.

The other areas for development are more personal - under the umbrella of what I call my personal creative and entertainment brand, which covers my pirate children’s entertainment, my DJing and music, and my general youtube tomfoolery which is all related - all different paths to 2 different outcomes - my own media agency and apart from that, my own creative entertainment brand.

But it also seems when I say “development” or “progress” or “growth” it’s no longer about making the site look prettier, more professional and more compelling with it’s propositions, offers and calls to action, but using video is becoming all part of the package, If I’m not developing videos in tandem with the site and the copy and the strength of the offers, I;m not giving myself the best chance to get uptake on whatever I’m pushing, but also it’s an opportunity to get closer to the kind of work that would be executed by my agency in the future.

So in a lot of ways, the “website rehaul” to do that remains perpetually atop my list, also means do more video, use video more to meet the aims of the site.

This is what I can do myself, whether or not I bring on board assistants, talent or start leasing out a space and in fact the more I think about it, the more it seems that I should take these first steps myself before I take the bigger steps which involve more commitment. It just makes sense.

I think next I want to talk about old spice, and how I used that as an example of rapid response marketing potential, and the exact ways an entertainment brand can monetize because thats the lens I’m looking through now - how are the steps I’m taking getting me closer to my agency happening and my entertainment brand bringing in a serious income?