Dreaming of Small Business Marketing Success

Hi I’m Matt from Kurb!

Kurb offers marketing and promotions services from Auckland to New Zealand and online services to clients internationally - check out the www.kurb.co.nz website for bargain deals on cd and dvd duplication, auckland printing, poster services, internet marketing specializing in  music and small business marketing, talent management, seo, ppc, online video production and promotion,  graphic and web design -. . .

you can contact me directly by email - kurbpromo@gmail.com or call me, Matt 027 684 8250

Thought it might be time to go over some thoughts on kurb’s direction right now because I can sense the stormy weather is over and the business is wanting to grow again.

But do I want to grow it? Should you grow your business just because you can?

I have a lot of ideas at the moment to branch out and take my business to the next level. A retail operation, an extended talent agency and looking at the way I could take my skills on the road for sniper hit pay outs on high value offerings.

But I don’t really want to stress myself out. What is the point of building a business without enjoying it?

It’s important to make hay while the sun shines, but it’s also important to be realistic, how much hay do you need for when or even if that long winter ever comes? What if it doesn’t come?

That’s why I put forward ideas like a shop, a hospitality business, a talent agency and a proper ad agency because they might be fun and it doesn’t really matter if they don’t make huge money, however they do ask me sinking commitment into them so I should really be looking at the least commitment.

If we know with certainty where we want to go, and have equal clarity on where we are right now, we will figure out how to get there. As long as we have the beginning and the end, that will allow us to create a few “next steps” to keep us going.

A stream seems to meander meaninglessly; quiet, rushing, muddy, clear, looping back where it came from – it doesn’t seem to have any clear purpose to it. We see it this way because we’re focused on the process, which does seem random. But the purpose of the stream couldn’t clearer – to do whatever it has to do in order to get to the ocean. And the stream, with all it’s apparent randomness, is 100% successful – every time.

Do you know exactly where you’re going with your business? What does it look three years from now at maturity? What does your lifestyle look like then? What is the specific date you’ve picked to get there? Do you know with clarity where are you now – what are the gaps that need to be filled first?

Yeah okay so where will my business be? I’ll have a shop running all my physical stuff and a bar and/or restaurant, but I’ll probably still head up the agency side as a proper agency. I mean not just a talent agency but a marketing agency, which I would run with one assistant, and perhaps then one assistant for each part of the agency.

So right now it’s just like having a shop and an assistant. Those are nice goals. Maybe I should go for the assistant first.

Getting my talent agency and my shop underway, breaking in a new assistant - that should keep me occupied for the next 18 months and I’m sure I’ll know by then if I’m ready for a bar.

But the agency and assistant are not big commitments, firstly a shop would be and then a bar even more so. Finally, the flash of a real agency well I think that would be a natural progression - you got talent, video, online promotion, design all under one roof, so I will want to go into 5 figure campaigns.

But cheap ones. That’s how we’ll roll, we’ll take on the big boys by offering a humble yet superior service.

I’ll take Kurb to do for $20,000 half of what it would take you $100,000 to do.

They won’t get the best campaign, they’ll get the best value campaign, and soon enough I’ll collect 10 clients who want to spend $20,ooo a year, then pay people $50,000 to spend $100,000 to make it happen and I’ll put the last $50,000 in my pocket for being so clever.

Sounds Good.

$1500 from production

$1000 from my agency

$500 for performance

$1000 from retail and hospitality