Growing Into Real Auckland Marketing Agency Business

Hi this is matt from kurb, we offer marketing services, including online marketing, online video marketing and more right here in Auckland New Zealand!

KURBPROMO@GMAIL.COM

We’re also looking for interns to join us in our rise to full fledged advertising agency status - if you have the artistic, creative or generally organised kind of skills to work with us get in touch!

I think there could be some good opportunities for me starting a proper online marketing agency in the future, bringing in serious clients for projects worth five figures or maybe more.

It’s about bringing together loose strands that I’m working on already.

If I’m already offering cheap video production;

If I’m already developing my talent agency;

And I already have online marketing systems and techniques in place

And I plan to get a space where presentations and meeting with clients can be hosted

I’ve pretty much got all the elements in place, it just comes down to my ability to play Don Draper and come up with concepts that will helpmy clients sell more stuff and bringing that to life through youtube, facebook, twitter etc.

It’s not just social media, it’s strong creative video, copy and art direction, which is then distributed through social media, seo, advertising online, video, and community management projects that capture attention, engage, receive permission and then sell, or otherwise, enhance the brand.

If I could collect $200,000 a year in contracts and pay one creative, artistic guy to do design and video, and pay another to be organised and look after the clients and the contractors, and do everything I would otherwise do, then I could pay them $50k each, and be the creative director guy who just gets paid 100k to do detailed pitches and run the show.

Of course as I said the talent agency would be in house.

But the reason I’m drawing attention to this is now, for the first time, I can make my own ads for kurb and start putting a lil creative pep into them so it might get to the point that these ads are not just advertising small business marketing but also video marketing and production and general management of online marketing, viral marketing, and iteractive social media management.

Because people will start to see them and they will wonder if I can put that sort of quality of work that is funny and interesting and well executed together for their campaigns.

For me, it might be that I’m just beginning a long journey of chipping away and extending my reputation, it make take years of making stupid videos before I start to get attention.

How much would I charge for such a campaign, including a website a series of funny videos, social media an advertising campaign, art development, all of that kind of thing?

That already sounds like a job that would $10,000. 4 funny videos, a blog, a facebook and twitter presence, design plus advertising . . . definitely $10,000. But I need to come up with a package that would cost $5000 which would probably just be a funny video and some extras.

But that’s the thing any idea would need development. I guess initially I’d charge $5,000 until we were doing 10 a year then, I could start putting my prices up, just like the music marketing services - wait until it reaches a point that I’m too busy and then raise the prices gradually.

Man I just realised I could provide music as well. Brilliant.

I think the idea is to use the same strategy I’ve used in building my promotions with kurb, starting with really stupidly low prices and big promises founded on a significant trial period practicing this stuff for myself, and then waiting for the market to react, obviously producing a little bit of friction as growth kicks in, but ultimately getting to a point where I can do 10 x $20,000 campaigns and

In fact I’m thinking my project with reality compound, if I did secure sponsorship, could cover one $50,000 campaign and then the next year I would turn around and ask for $100,000.

I’m liking this already, it may take me 5 years, but hey, 5 years ago I was just bumming around on myspace the whole time not really knowing what was up yet and had just done my first tour. 5 years is a long time to get this done.

And all it really means is making more money, but hey, thats okay. I’m sure I’ll find something to spend it on.