Growth Explodes With Auckland DVD Duplication and Online Video Production

Kurb promotions in Auckland provides a range of affordable marketing and promotions services with great service - CALL 027 684 8250 begin_of_the_skype_highlighting 027 684 8250 end_of_the_skype_highlighting /// EMAIL: kurbpromo@gmail.com

- cd and auckland dvd duplication

- cheap copying auckland - including distribution and graphic design

- small business marketing packages

- online video production and marketing

Well the numbers coming back to me here at Kurb are awesome. Business is going really well, really solid, we’re getting our debts down, our accounts receivable down, and cash up. It’s all good.

So what do we do? We have to wait for march to open the space so we don’t suffer the off season after christmas.

I’m ramping ppc and adwords up another level, I’m going to squeeze every last drop.

We’ve talked about targeting specific markets like weddings and wedding planners with our cd and auckland dvd duplication services.

An assistant is going to be a big task to get into. I suppose the pirate entertainer is still presenting itself as the solid short term option until I can get my new space and new assistant sorted.

But what are the inbetween steps other than those big growth phases?

Improving and optimizing. I should talk about my old spice crack - I wrote a script and have been prepared to shoot my own old spice parody, but I’ve been thinking of course what high end packages I could offer as a nascent agency.

$US600 - $US1000 packages featuring my presentations, video

What if it did include viral, old spice elements, content and concept development? What’s that worth?

$2000 to start? For an idea that is a video concept, executed and promoted and marketed with a package? Make it work for $2000, then bump the price when the waiting list gets too long. produce one a week with a 2 week deadline.

US$2000 and a week well, that’s an agency to me. How long until we snag $10,000?

Don Draper is a lot taller than me. Haha.

But seriously, in the short term if we begin making regular videos, eventually someone will have us make a video for them, and I can possibly add some additional marketing support - guaranteed youtube views,comments, ratings, article marketing, adwords campaign, manned interaction . . .

See that would be the $10,000 stuff, interacting and making video responses. You’d charge $1000 per video response for 10 of them to come out over 2 weeks. Do a campaign a month, maybe have 3 or 4 running at a time but with the concept that each project is 4 x 4 x 20 hours which I pay an average of $10 for, $3200.  That’d be $US6800 in my pocket every project month, which there would be 11 I guess.

But before I go getting all moon eyed I think we have to remember whats likely to happen. What can I give clients who want a video campaign now? The $1000 package. No wait make it less $900. $897. 1 full video, full development, production and promotions.

Would that be 10 hours development, 10 hours shooting and editing, 12 hours marketing?

sounds good to me. I’d outsoruce about 12 hours for $100. So I’d make $us797 for 16 hours pretty hard work.

Then double that, to cover more social media strategy and planning, more marketing. hire an assistant to do my other 16 hours for $200 and end up with $1394.

That could work. Once a week I could do that. I just need to develop my video production and really show what kind of work I can do. Firstly with the quality of the video content, but then with the standard of marketing around the video. Then you can charge $2000 a week, then you leap to $10,000 p/month for the full on projects.

It really comes down to how we pitch it. We’re going to have to have development hours, production hours and marketing hours broken down. If you want to develop an idea it’s going to be $250 to go into consultation, and $250 once we come up with an idea. It will be $500 to shoot the video and $500 once the master is delivered. It will be $250 to start the marketing and promotions, and $250 once the targets are met.

This way for $1000 upfront we can still come up with an idea the client likes, shoot something that’s never finished and not meet marketing targets. And still get $1000,

I’m just pointing this out form a business model perspective, balancing expectation with what we can offer the client.

$997 =8 hours scripting / 8 hours video production / 20 hours video marketing = $100 wages / 20 hours worked

$1797 = 15 hours scripting / 20 hours video production / 40 hours video marketing = $400 wages / 15 hours worked

$4797 = 35 hours development / 75 hours video production / 75 hours video marketing / 40 hours social media

$1100 wages / 60 hours worked

$9797 = 100 hours development / 200 hours video production / 150 hours video marketing / 150 hours social media

$1500 + 2400 wages / 80 hours worked

Well I think we’ve got some very promising models coming through.

We just have to prove that we can produce high value video production and attract clients on that with a little bit of good old fashioned viral magic. I have to be hot property and also develop talent who can also provide in that role.

We have to show clearly - 1 of these with a campaign for $997, 3 and a week long campaign for $1797, a poor man;s old spice, 2 weeks of activity for $4797 and finally the month long full blast onslaught of online video marketing and social media for $9797.

I think the next thing to get used to is the pitch process of working to get the money with no guarantee. that’s why it will be a lot of work doing good videos over the next 18months but by then I should already be picking up a job a month and making a grand or two hopefully.