Limited Risk Growth: Auckland Copying and Marketing Services
Kurb offers marketing and promotions services from Auckland to New Zealand and online services to clients internationally - check out the www.kurb.co.nz website for bargain deals on cd and dvd copying, auckland copying, poster services, internet marketing specializing in music and small business marketing, talent management, seo, ppc, online video production and promotion, graphic and web design -. .
Can we just make some money without having to go into retail or hire anybody else right now?
You look at all those businesses with premises and employess and you figure they must be doing alright somehow. Somewhere is a dude who owns a whole lot of businesses and makes a tonne and doesn’t spend too much money on anything not covered by business expenses.
That’s how real entrepreneurs roll.
But maybe they don’t. Maybe huge rents and huge payrolls prevent them from actually doing the kind of stuff I’ve done and grown fast.
Their businesses are 4 times the size of mine, but they’re probably making the same as what I am, and they’re riding on the back of 20 years work. Sure when youre 50 you may as well have a big pile of money and sit on it, and work if you want to, especially if it keeps you from getting older faster than you want to.
Maybe I do better by staying small? Maybe I’m too impatient. Should I just focus on growth that doesn’t involve risk?
The main idea that came to mind first is of course my pirate entertainer business. How much less commitment would it involve to bring that up to the point I was performing every weekend?
It would bring me in probably a similar amount of profit as if I had an assistant or a leased space, but without the huge commitment. Except I have to do the work myself. But in this case the work is simply showing up for an hour once or twice a weekend.
I have a miscellaneous group of projects I’m working on that I just combine into one knowing whichever is the first to spark, will probably be the one that I expand to add to my auckland copying, dvd copying and general marketing services.
The first was the shop, which presents an opportunity to establish myself long term in retail and hospitality which will always see its ups and downs.
There was another idea I thought which is somewhat secret that was high profit and high risk. Risky mainly in that it wasn’t particularly savoury. It could effect my brand. Issues would be raised over exactly what parties knew they were taking part in - it wasn’t completely transparent. It’s hard to do fair and open business that way.
Then there’s the talent agency but that is in no way short term. But I guess I could be making more effort now to streamline the activities for the future and develop the real estate so to speak of the online property.
I guess really it’s about mixing it all up. Pirates. Djing. Talent. Online Video. Even my other high risk idea flirts around the edge, it’s about employing a broad strategy to develop these areas looking for the spark that shows demand, potential profit, a revolving business model that works.
You’ve got to look at where the profit is made and compare that to the effort required.
I can earn $150 - $200 a sale with pirates
I can earn $500-$600 a sale with the high risk venture
I could go all into building my sites up and make $100 a week that way
I could work on a DJ night and gigging more for $200 a gig
I could focus on making videos for clients that were quality, that I could spend $100-200 making and charge $300-$500 for. Once I was making more videos, I’d have a platform for the talent agency to begin working on.
So compare - what is the easiest, painless and most likely to happen soon?
Pirates? DJing? Doing videos and developing talent?
Is it 3 times easier to do this than organise and cover myself in executing the high risk strategy. Is it twice as hard as trying to live on ads? No. Man can not live on ad revenue alone!
Well why can’t I do them all? Because I want to focus on a strategy to build. There’s only so far the pirates can go as the business model works. SO short term it’s pirates, but long term I want to expand the entertainment available.
I want to earn money as a musician or entertainer. I want to develop my video platform. I want to work with other talent and develop it. If ads add to the kitty there, then fine, splendid.
And I want to be aware of where the high risk strategy can be executed securely.
So on each side lies the shop, the secret high risk concept, and ads - these are all offshoots to be carried on my progressive effort.
But the centre of that effort has to revolve around where I can connect value to profit. That starts with pirates as the most obvious step, but it looks as if video development may come second in this race, beating out music earnings and talent earnings that really can’t be dictated.
I can still creep confidently into the online video marketing space offering production, marketing and promotion as a package, thu slaying the foundations for my end game: A fully functioning ad advertising agency with in house talent.
