What’s Next for This Auckland Marketing and Promotions Business?

Hi I’m Matt from Kurb!

Kurb offers marketing and promotions services from Auckland to New Zealand and online services to clients internationally - check out the www.kurb.co.nz website for bargain deals on cd and dvd duplication, auckland printing, poster services, internet marketing specializing in  music and small business marketing, talent management, seo, ppc, online video production and promotion,  graphic and web design -. .

So I’ve been working hard to get the website rehauled, get new videos done for the site, not because I want to generate new business so much, as I want to be sure we’re not missing out because the standard of presentation is poor, and a year can go by quick without this sort of diligent maintenance.

Things can turn ugly quick also if your not keeping the foundations of your business solid. Probably 80% of the money I make comes from half a dozen pages on the kurb promotions website, so thats what I’ve been focused on, and I’ve already beaten back the tax monster this year, so I’ve really covered a lot of lost ground.

So the big question is what comes next?

An assistant would allow me to expand my general marketing base, which would be a useful precursor to building an agency, as would increasing my flirtations with video to a full blown affair.

One idea I had was just maybe taking some time to get better at my writing, well not better, but rather than just pushing out sub standard material, actually try and write consistent articles that have some quality.

Thats when I though of the idea of focusing on just improving what I’m doing now.

Do I have to open a space? Do I have to hire a marketing assistant? Do I have to do these things right now because I can? I know that the auckland cd and dvd duplication and copyinging services that are my bread and butter wont be looking so good in 3 years from now, it’s better to start working towards new ideas now then getting caught short under a wave of diminishing returns.

I know I want to hire a markerting intern / PA, I know I have to open a shop, I know I have to establish a talent agency and then finally establish a advertising agency proper.

I know I want to expand my pirate entertainer business, and also use my skills to develop a way of making money from more creative stuff that I do.

But 3 years is a long time to cover a little bit of lost ground.

Right now I can’t help but think that I have the opportunity to wait and see, and prepare by paying attention to the details. My writing could be better. By playing around with video I’ll get better there, start evolving that into something more disciplined and organized, with a clearer picture of how to provide for people who want cheap video production.

I had several simpler ideas for lifting revenue which wouldn’t leave me so exposed. Maybe that’s what I should be looking at but it’s the commitment thats the problem - a leased space or a hired assistant forces me to be active and commited to pushing through to the next level.

But these are really just little things, which would be nice for making me more comfortable now, but long term they’re not big ideas that I can back and grow.

It will be hard committing to a new staff member, a new space, and new creative content efforts, but they can be pushed to break even and beyond, my other fringe ideas couldn’t really generate more than a few hundred dollars here and there without committing more - overcommitting really - to something that does have limited potential.

Hiring a marketing assistant or intern, getting a space to happen, getting more committed to making strong video content, they are not only big steps in themselves but they pave the way to the ultimate steps: starting a bona fide auckland marketing and advertising agency, and establishing a powerful creative brand as an artist that carries inherent value.

But then it turns around on itself and says, well do I need that money now? Do I need to do that now? 3 years is a long time.  slight increase in profits would be nice, but I don’t need a big boost to my income. What I need to be for my businesses sake is prepared.

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Tired of convention. Desperate for more adventures, don’t want to wake up every day and do the same damn thing.

Want to do things, make things.

Wanna meet a girl that could make me stupid again . . .