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Hi it’s Matt from Kurb back once again with some new business ideas and specifically some new music business ideas.
email firstname.lastname@example.org for all your online marketing needs on small to medium projects – design, advertising, SEO, video, newsletters, blogging, content and digital marketing campaigns!
Which one is the best? Which one is worth doing?
I’m supposed to be relaxing in my business approach recently but I just can’t help wondering where foundations laid now could set up strong business possibilities in the future.
I wanted to set up a physical online store for CD’s DVD’s and merch we produce and source ourselves here at Kurb, effectively going from manufacturer to retailer – call it a factory shop!
The thing about the trademe factory shop idea is that it helps my artists to get traction and I can offer them more in this way. I don’t know whether an ebay service would be a good idea unless we could look at some kind of deluxe model product.
it also helps me and my direct contacts, and could tie in to the cd dvd duplication business, and it provides use of the trademe platform which is tremendously popular as a promotions and branding channel.
Which of course is a strategy that can be replicated and deployed in new innovative ways, and doing this kind of small scale online retail will prepare us for physical retail scale operations.
Jango looks like a great little option for promoting music.
1000 plays gets you an average of 30 – 50 new fans and 4000 plays costs $100.
120-200 new fans = $100
1200-2000 new fans = $1000
The next problem though is extracting the fans voluntarily from jango and onto your list. I’m pretty sure with the right campaign, it could be done.
The final idea was using skype consultation as a seperate unbundled service because in a lot of ways it is very easy to do, and can easily be charged at a premium. A lot of consultants happily charge $100 + for an hour consultation, so I’d be able to charge a fair bit, and I can cope pretty well with it.
Usually I’m pretty non plussed about having to consult a client but when it was stand alone and I got paid well and directly for that time it would eventually reduce the 3 total hours I would spend on a client down to billing them the same amount just for that hour on skype.
I’m beginning to appreciate the value of scarcity in this area. I could charge $100 p/hour, get 2 bookings a week and have it become a roaring success alongside my usual ongoing music marketing campaigns for artists.
That way I’m looking to work towards working with less musicians but doing more sophisticated campaigns with them.