Cheap Video Production and Content for Online Marketing
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Well recently the business activity I’ve been involved in has taken a turn, because I’ve become active about growth.
There were always so many areas I wanted to pursue but I decided to get clever about it.
Postponing the shop til march. Getting a marketing assistant. Opening the new income stream. Deciding that now the direction is very content focused. That is current income streams are settling down and the processes are being handled.
So now I’m looking at new directions which are the agency long term and the shop short term. I’ve explored in depth possible approaches to building from primarily the music marketing offerings to video and other marketing packages all the way up to agency level.
I’ve felt if then my main focus other than establishing the physical commercial space in march next year is simply content, strong content that showcases my skills. This is creative as well as business.
I believe at some point I will get much better at this and I will begin attracting some attention both for art and business. I think it will take at least a year.
At the moment I’m back posting a lot of blogs but in future I might be focusing on quality content rather than just bashing ideas out.I still don’t see how any could be as effective as having a video getting viral build up and exposing me to tens of thousands of people of which it only takes a few to decide they want to go further with what I’m doing, or it might connect with a real audience who support me. Who knows.
But if I get good ideas for blogs or videos I will be posting them quickly as I build up time and resources. This increases the chance of one video going viral - i don’t mean big viral, I mean big enough to have 3 people say, yes, they want a $1000 video campaign. Each video keeps the thing rolling also.
The opportunity to make videos and write blogs that are ready to get a lot of attention, that’s the point I’m at now. A blog, if you get the chance, but a video is far more likely to make a difference.
It just comes down to showing you’re capable of creating great content and sticking a price tag on it.
Becoming known, and then the connection being made for discs, printing, my newsletter and products, the agency, book me to play a gig, have me dress as a pirate, whatever!
When people realise they can book ME to be the pirate, I’ll quickly have to put the price up to $400 to meet demand.
Every week: gigs to play, pirate parties, shooting a video for me and maybe for a client, plus managing promotions, service points, and an agency. I might need more managerial help in the areas such as promotions, service point and even agency (which is client videos and marketing) so I can focus on gigs on the weekend and getting videos done during the week.
OTHER THAN STRONG CONTENT AND CHEAP VIDEO PRODUCTION:
I do have to arrange to keep developing secondary sites.
I have to look for opportunities for the high risk strategy, and minimize risk from all risky strategies
I have to prepare for my shop
Video marketing is something I’m looking to develop with my business because it can be developed as a service as well as provide an opportunity to extend your brand and create powerful dynamic and compelling content that is effective for branding, viral marketing and various profitable attention economy based marketing.
The attention economy is based on extracting value from large volumes of attention. This is basically how advertising works, when you are able to offer the attention of a large captivated audience it becomes a valuable commodity.
Whether through advertising or sponsorship arrangements, the business proposition exists that when enough people are watching, you have the ability to use that attention to create a proposition and advertiser or similar partner would be interested in.
Also, when you provide video marketing and video production services, like many marketing enterprises, you harness the power to promote yourself and get exposure simply by the very nature of your business.
In my case I’m developing a showcase for my key businesses - my video services won’t replace my CD and DVD duplication services or the Auckland printing fulfillment we offer, but they can help accentuate it in a creative and brand promoting way.
By doing a regular video show talking about the clients we’re doing work for. Each fortnight to start with we’d do a short online video segment on what projects we were working on so in this way, a new branch of our business is helping to continue, support and maintain our core business activity, but is promoting our new venture simply by the act of producing such video content.
Seriously, it’s about understanding our clients are on a small budget and we provide this service to them. Having a pretty girl available to talk about their boring product is a small way to make a big difference to a cheap online video.
And I also personally believe that when we have a good roster of talent who provide a great energy on the screen, then we’ll have a great product that we can offer which will be profitable as we build to bigger and better opportunites for the talent, models, actresses etc. we work with.
But first up I’d really like to do a regular spot on youtube where I use the video work we’re doing and the girls available to do a little presentation on what clients that we areworking on projects for are doing.
That way, each week when we’re working on a CD or DVD launch or promotions for an event we can also promote this online through our youtube videos so that our main clients who pay the bills around here are at least getti g well looked after and are benefitting from free exposure as we attempt to build our brand not only promotin our main clients but also providing a valuable source of media on what underground content and events are available.
So yeah just to finish up - lots of opportunities online for those who want to work at it but actual opportunities to get paid and make money - like soon - getting into the business off online video services.
