Kurb is an Auckland, New Zealand based marketing and promotions company that offers cd dvd duplication, cheap printing and postering services as well as branching into affordable digital marketing – online marketing and cheap online video production
our services include graphic design, youtube marketing campaigns, marketing and brand development for artists and full creative development and execution of digital marketing campaigns.
Just doing that little business plan questionnaire in the last post made me think about the true nature of the future of kurb, because I’m going into cruise mode now where I’m more focused on sustainability than growth.
But to say the business won’t change in 10 years is foolish. To say I don’t want to raise profits dramatically is not to say I don’t want to raise productivity to the point I do less.
My figures and projections suggest that in 10 years time, the demand for CD’s and DVD’s will be a fraction of the current market. Even so, my competition will be minimised. The tiny matket left, I can dominate, even if it is just $400 p/week. People will always want posters stuck up, and I believe by then, we’ll have been in business so long that we’ll have plenty of opportunities to make money from cheap printing deals, and possibly even graphic design.
How big do you think www.graphicdesigncheap.com could be in 10 years? If I actually cared for it, it could make $100 p/day by itself, or sell for $10,000 or more. How big will my adsense money be in 10 years? What if I’m making $25 a day just in adsense by then? Doing next to nothing, all these income streams that are passive.
The agency will be the main active income. One dude will manage all the cd dvd printing and poster stuff and perhaps mind the shop. In the agency, 2 assistants will do all the work, I’ll just oversee and liase with clients.
In the entertainment industry I will have wanted to establish channels of income. Whether it’s my brand or my management, I will want to validate that with at least $500 p/week in earnings.
And finally the hospitality side which may be attached to the retail. Again if it survives that long, then it must be able to make money, and I’ll spend a few years making sure it at least can put a few hundred bucks in my pocket each week and be a place I can drink for free.
I’m hoping with those numbers, the CD/DVD print and copying, postering; the digital marketing agency; and the shop/cafe/bar/hospo business will all run themselves.
If I have some websites or some entertainment gigs or a list I actually make money from then great.
It would be nice to think I could put out 10 songs a year and make $1000 of each one, or some kind of entertainment thing. Butyou can’t really depend on that. As I said, it would be nice to bring some solid business to the art and creative things I’d like to do.
That could be:
A popular list or blog
back catalog of content
managing musicians models and talent more actively
It probably won’t be all those thing because that would be too fragmented. Or perhaps it would just be really fragmented, with me just feeling out what I wanted to do. Ad revenue, content revenue, list and blog revenue could just trickle in while I do the odd paid music gig or pirate show. I might also manage a couple of acts advantageous to my position.
I might be doing a whole lot of stuff, and bring a few acts under my wing, to ride or die – roll with me and get what they get, or don’t. thats the contract, or you can go through the agency and pay my fee.
So what will our life be like then? The shop bou should run all the CD DVD copying and cd printing, maybe I’ll do posters for exercise. Maybe I still have to sell and build campaigns but with 2 assistants, it would be up to them to get it done, and me to come in when there was a problem. Again hopefully the hospo would run itself, and the minimum of maintenance for my websites and entertainment brand would be enjoyable.
And yes sometimes I’d have to do DJ things, Pirate things
Could I travel the world and run my business? Could I cruise off to make movies? Could I hang out in london for 3 months making an album? Could I hire out a spot for a weekend to make tunes and content with various individuals, go off and play some gigs? I don’t really see why not.
When will this lifestyle arrive? Well I have to build the clients and staff who can carry it through.
Maybe I’ll ride out the crest of CD / DVD burning thing till the end, another 5 years max, and then chill then for a year or two, establish myonline business, passive incomes, as well as my agency – then push forward with making the retail shop and hospitality service robust in it’s viability so 10 years from now I can relax and travel, do my art, just checking in every 48 hours to make sure shop + hospo are running smoothely, while conducting meetings with clients and stuff via conferencing most days for an hour or 2.
sounds good. An hour or 2 checking business issues, webconferencing with clients and staff, most days, and an hour or so maybe blogging, doing something creative online, from anywhere in the world.
I’ll be performing and making content and visiting far away places with beautiful companions, and playing gigs, hooking up with people to make far out content.
Sounds real good. As I say when the cd dvd copying starts to really flatten which might not be for another 5 years, I might take the lifestyle for a test drive especially if I have no other income pressures.
Mind you 2014 – 2017 is when I supposed to do my final stretch of banking $50k p/year before easing off. We’ll see.
Maybe we’ll fast forward now while the CD and DVD duplication keeps pumping, and ease off later. At some point in the next few years, these creeping income sources will gain a critical presence. Whether I work at it or not, income will come in from creeping passive sources.
AN OLD STORY OF NETWORKING, Autumn 2010:
Business has sort of settled down for me recently, which as it turns out is not such a bad thing, because when business was going really well I had no time to really think about where I was going.
Networking and such things seemed unnecessary because there was ongoing influx of paid projects that had to be completed. Nor did I have the opportunity to really analyse where I could deliver the most value, and also minimize faults.
I didn’t have to analyse what benefits could be gained towards goals through developing connections.
In the past I had no time for networking or entertaining the idea of trading skills, but now I am really looking at the bigger picture – not just how to provide the most significant outcome for my customers, but how to create appropriate attitude towards
Admittedly in business, my nature is to be a lone wolf. I have my own methods
My main skills, judged on value, you could add some keywords about local areas it seems to bring people in from grey lynn, ponsonby, sandringham, parnell, kingsland, mt. eden, mt. albert, eden terrace, newton, westmere, pt chevalier, mt. roskill, 3 kings, epsom, newmarket.
We offer really cheap printing and photocopying services – a3, a4, a5, dl, glossy, card, paper.
Contact kurb promotions for cheap printing and disc duplication today!