A Kurb Promotions Business Plan

Kurb is a marketing and promotions company that offers cd dvd duplication, printing and postering services as well as branching into affordable digital marketing - online marketing and cheap online video production

email: kurbpromo@gmail.com

What are you hoping to do?

provide marketing services as well as promotions services such as cd and dvd copying, as well as photocopying services that are both accessible and affordable for

Why is this an opportunity?  What is happening in the marketplace to make this work?

Many smaller operators, organisations and individuals are becoming aware of their personal ability to execute marketing, promotions and branding on a small scale. We give these small to medium size groups access to low cost promotions, marketing and branding materials and services.

Specifically who is feeling “the pain” that creates their need for this product or service?  What will you need to do to get their business?

Anyone who is trying to arrange small scale promotions and is aware that costs for projects that are smaller in budget are less cost efficient and therefore cost more, we offer cheaper solutions, and we have an effective online presence through our website and search based marketing and advertising.

Who will you have to fight to get these customers to buy from you?

Bigger organisations offering cd dvd duplication, video production all the way up to full agency services, whereas in printing and online marketing, cheaper and leaner operators exist without our online, brand and reputation resources.

Specifically what will you offer and for how much?  How will you let them know about you?  How will you deliver what you offer to them?

We offer physical promotions materials and associated services, as well as online services. You can check it all out on our promotions and promotions website. The power of my SEO - such as these endless posts on my blog, I think this is #608 - and PPC campaigns, also after being in business for 5 years we have finally established a significant amount of return customers and word of mouth. As we expand our services and perhaps some of the services we’ve done in the past cease to retain their appeal, we’ll look to use the same strategy of undercutting our competitors with a streamlined solution based on a great price and great service. Maybe now it’s doing 500 dvd duplications, in 3 years it will be doing a series of 5 viral web videos.

What resources and people will you need to make this work?

I estimate further developed web properties, a dual purpose office and retail/hospitality space to serve as shopfront as well as agency space. I figure I will only need 4 staff members - cd/dvd and printing person, assistant, shop person, video and graphics person finally. That should allow us to maintain our physical promotions services, expand our digital marketing agency to about the same turnover, finally leaving the retail and hospitality based business which may not be extremely profitable, and will probably need an extra full time staff member to handle.

If that ends up successful, then great but really its only designed to serve the social needs of the business.

What does this story look like in numbers?

Well it’s about maintaining the physical promotions that make up most our income and developing more creative package offerings with video and online marketing. A retail and public cafe or bar concept as well as my own entertainment brand would supplement the main 2 revenue sources.

40 hours from my staff for $700, 40 hours from overseas staff for $300, 80 billable hours at $us25 p/hour, $2000 revenue, $us1000 for me. In 2 years from now, that’s my agency.

BEING COMPETITIVE IN BUSINESS SERVICES:

Start by making a list of what your competitors are offering. Conduct a keyword search and make a note of the text in their ads. What is their offer, and how are they framing it?

For example:

• Are they competing on price? i.e. concepts such as cheap, discount, deal, sale etc
• Are they competing on quality? i.e. concepts such as finest, luxury, exclusive
• Are they competing on range? ie. concepts such as largest, widest, comprehensive
• Are they competing on customer service?
• Are they competing on free shipping?
• Are they offering loss-leaders?
• Are they competing on convenience?
• Are they competing on security?

What Are your Strengths?

Now you know something about your competitors, make a list of your own advantages.

Think in terms of features and benefits. A feature is an aspect of your product or service. For example, “3G connectivity”. A benefit is the positive result of using that feature. i.e. “faster mobile browsing”.

Making such a list will help you craft your ads.

Be succinct. Not only is this forced on you by the format of PPC, but also by the environment. People scan the screen. You’ve got very little time to hook them in, especially when your listing is one of many. So make sure your features and benefits are stated explicitly, and match the intent of the search term.

Sometimes there’s too many choices, sometimes there’s no way of going forward.

I like to blog away on my blog because you’re just chipping away on google adding to your cumulative authority