DAMN I’ve been sandboxed, I haven’t checked my rankings for words for ages, I’m suspicious google filter results for your use, so serps aren’t accurate, I tend to look at what search terms are coming through.
But gone funny for a few my best page on my best terms for my best earners, lucky I got back up pages but still, a couple of the nice #3’s I had are gone completely down to page 3!
Heaps of search terms for “kurb” growing now month after month, which means I’m starting to get solid and settled in with a nice brand out there.
We totally reorganised the place today. I know we could be doing better but well maybe I’m not so sure on online retail anymore.
We had a big organise of the office today and we really optimized the whole production process in a really practical real life, real time kind of way.
It just made me realise how much room there is for improvement just in the little everyday things, especially when it comes to the core of your operation. Recently I have appreciated how much I struggle with 80/20 again – how much effort to channel into getting new business off the ground rather than ensuring the business I am doing is produced as efficiently as possible?
Again it begs the question of how aggressive we should be in our core operations. the cd dvd printing duplication services, colour printing and copying etc. but is that that interesting? I wanted to find more interesting things to do that could possibly also make money so that’s where trademe and online retailing comes in.
Talent agency, fun. Writing for miniscule but cumulative advertising revenue is kind of fun. Video marketing for our business and promotions services? Not quite so fun, but has to be improved to effect the more pivotal parts of our business operations.
But should you bother building these businesses for profit if it there’s no realistic scope for it to happen? Blogging is a perfect example. I enjoy it, it has benefits, but to say it’s a serious business is laughable, in fact the sooner I accept I’m not being nearly as productive as I think I am, the better.
And by better I mean deciding what’s actually going to work and what’s a fancy idea. I remember once about 3 or so years ago I believed my business would be dudes spamming myspace and manufacturing a few cd dvd printing and burning jobs as a supplement.
But the domination of cd duplication and dvd duplication must come to an end at some point, it’s a when not an if – so to have a plan to recover when this does happen, knowing it will be more serious if it happens in 3 years than if it happens in 13. Even if it happens in 10-13 years, I Will still need something else to move onto.
Do I dare wonder after an information product again?
The point is I have very little to do to meet my target for online marketing earnings because of the strength in my cd duplication and dvd duplication business, but my conclusion in regards to all these new projects is we must really ascertain which one I feel has got legs. Because bothering with a plan that will just fall over along the way is as counterproductive as doing nothing at all and let’s face it, a lot less satisfying from my position.
Again, trademe / online retail and the talent agency have fun interesting elements. Design and video can be grown to something larger. Blogging is not necessarily the one.
How about ebooks?
Tomorrow’s list is:
joel’s code / ad campaigns
power supply – music development
make believe dj mix
Trademe / online retail /
1: sort out account particulars
2: sort out listing details
3: add a webpage
4: develop a mailing list
1: sort out clips and get them into premiere
2: create titles
3: upload to youtube