So in the last blog when I was looking at extending our cd dvd duplication and cd replication services into video production and video marketing, I recognised that amongst all the possible alternatives for new business ideas that were both creative and profitable, that the business conditions of core activity would dictate what was possible.
If we do really well, if we continue as we are then ideas such as the shop, video production and talent become feasible.
If we do kind of average or not so well, we have to keep going in pirates and online / music marketing as we can’t afford to give them up.
Online retail seems to only count dependent on wether an opportunity arises, and entertainment brands – well that just depends on wether we’re willing to take it further than what it already is.
Only if I get desperate will I return to online marketing, however . . . online marketing and our video services of online video production and online video marketing are tied together, but also entertainment brands can be related also.
and one of the ties that bind is the concept of a digital marketing agency forming in the future.
Or if we take an even bigger step back from what we’re looking at . . . building a second business as strong as our cheap cd and dvd duplication and replication services which we offer affordably in auckland, new zealand and australia.
All we want is a second strong business because then we are financially secure, because if we have 2 strong businesses and 1 fails over a 5 year period like it is likely to with cd dvd replication and duplication services, then we’re still comfortable. And while we have 2 businesses going we will be stashing away a nice little nest egg so I can relax.
So shouldn’t I focus on building a second strong income stream within my business, that way I needn’t concern myself with so many silly ideas unless it was simply a matter of setting something up that I truly relish.
Online retail got a hard call. Pirates are only there because the money is so quick.
The shop is only going ahead if things get really bullish or the ideas really start to flow. Where can it honestly make real money?
– increasing visibility of current cd dvd duplication, replication, copying, printing, posters
– bringing in chinese supplied items
– retail music, clothes
– food + coffee
The idea is to wait for the signal that we can go ahead with our shop, and know exactly what we’re doing when we go ahead with it.
Which Leaves us with . . .
Look at our goals – what is most likely to take us there?
Only music marketing and pirates are there.
Which means when it comes to video production and video services, talent, entertainment and online retail, it’s not going to happen unless I have a plan.