The phasing of implementing new business plans is critical.
The whole concept of our new trademe push is to lay the groundwork in the local music business for our retail operation which is very much a branding exercise in itself.
There will never be a decent margin in retailing our CD and DVD duplication products themselves but if it raises awareness of the CD DVD duplication services we offer and the other high value work we’re doing including replication, cheap printing, auckland wedding video and
Our ranking is already shooting up for auckland wedding videography and we’ve only been working it ever so gently for the last couple of months. It gives me the sort of confidence to say that we will hit our goals if we keep working, posting blogs, improving the design, improving the video presentations and optimizing all the adwords campaigns. The question is phasing.
We’re confident in CD DVD duplication and replication, printing, but video production and the cheap auckland wedding videos isn’t really something I should ramp up without getting some experience, whereas the pirate thing I can handle except it is very disruptive. The whole wedding video company will be pretty crazy also but there’s 3 times the money in it.
But we’re already turning down heaps of jobs because we don’t have enough time. We’re hoping an assistant frees us up. And of course, there would be a point where all this endless blogging and planning would be useless wouldn’t there? Can you come to a point where you’re just doing your discs and printing, plus a video and some entertainment work, and finally selling a few CD’s and what not on trademe etc.? When will the CD finally be so obsolete you can’t even sell it online?
But is the point to simply move it forward in such a way for the sake of the brand and creating that user culture around the kurb promotions brand as a place for cheap auckland printing, video etc?
We’re dilly dallying with finances, it’s pedantic and complex so go long. How long, how long do we do this? It’s the question of that point when the decline sets in, what do we do? It’ll take 2 years to fully play out at least which means we can respond by going into all these plans we’ve prepared now, this is the whole point.
We keep going like we are now until the CD business dries up. The market has peaked, we haven’t. But in 10 years, We will rely on video, and we expect either web ventures online retail or physical retail and hospitality to at least bring in supplementary income. So that is diffferent. Where are we in 5 years? I reckon I could be strong in CD DVD, basically 20-40% of the market but the market would have shrivelled to about
I am seriously now backing printing, especially with my new cheap auckland printing prices coming in on a2, a3, a1, now for those who can wait a few days. Printing is more competitive but will still be viable in 10 years and in 10 years I will build a lot of mana, a lot of trust over networks who come to me for printing. It’s like my first business, as long as you can supply, your people will come back. Thta’s why 10 years later in the printing business, I will continually be turning over orders from clients built up over 10 years. I will still be doing CD’s and DVD’s but probably the only one doing it, and the market will be just a few jobs a week that are kind of a novelty. Will there still be CD drives? We can’t sell CD or DVD’s with no drives out there, but there will always e an exchange of information required and that is what this is all about. communication.
So until then we fiddle and tinker with our 3 back ups:
video – including auckland wedding video and cheap wedding video editing
entertainment brands – the worth of my own brands in entertainment
classifieds/retail – start with online retail leading to a brand led advance
We need it to make $1000 p/week. No We need it to make $2000 – minus what cd dvd replication and cheap auckland printing make.
Again, this is a window that won’t need to be open for 3 years at least. The only thing we need to do is establish our retailing, our brands, and our video marketing and video production.
So setting up trademe for an assistant to take over, we want to be selling 10 units each week, profiting $100 by the end of the year. We go back to our records, we put in all the products, we start building meta products, over years once we have a following we get a feel for the market.
We can build a site then that offers the same products by paypal etc without the auction cost, think of that as an a customer acquisition cost. Soon we will establish a market which only need be fed, that’s how you succeed in business – once your market is established only need to keep the product coming.
I believe there are 10,000 hardcore music heads we can get buying. Wait no, go for the true fan model, 1000. We need 1000 people out our back and something to sell them worth $100 and we’re on our way. It helps in the general direction we’re heading.
Once you have a newsletter with those customers on it, then you have a fanbase you can leverage, and maybe this blog could help it go that way. The kurb newsletter would not be for casual music fans, but for the types of fans who are likely in their own band etc., people who are really in the scene. It wouldn’t be the usual press release music label fluff job puff piece, but for people who are involved.
To get to a shop we need to identify the main thing we’re doing there. It’s frontage for picking up and dropping off CD/DVD orders. Unnecessary. Isn’t there a better way to build your brand than dropping hundreds every week on rent? Forget it. Think elesewhere, think video and your other growth areas, and enjoy the ride with CD/DVD. Get into content.
It’s CD DVD replication and cheap auckland printing now, and it’s video, entertainment services and brands later.
It will be shop and bar/cafe/venue or whatever, but only once we have our online music retail and newsletter following established, and I’m thinking this blog may be where we kick it off.