Archive for May, 2011

Cheap Auckland Printing, CD DVD Replication and Wedding Video

Saturday, May 28th, 2011

The phasing of implementing new business plans is critical.

The whole concept of our new trademe push is to lay the groundwork in the local music business for our retail operation which is very much a branding exercise in itself.


There will never be a decent margin in retailing our CD and DVD duplication products themselves but if it raises awareness of the CD DVD duplication services we offer and the other high value work we’re doing including replication, cheap printing, auckland wedding video and

Our ranking is already shooting up for auckland wedding videography and we’ve only been working it ever so gently for the last couple of months. It gives me the sort of confidence to say that we will hit our goals if we keep working, posting blogs, improving the design, improving the video presentations and optimizing all the adwords campaigns. The question is phasing.

We’re confident in CD DVD duplication and replication, printing, but video production and the cheap auckland wedding videos isn’t really something I should ramp up without getting some experience, whereas the pirate thing I can handle except it is very disruptive. The whole wedding video company will be pretty crazy also but there’s 3 times the money in it.

But we’re already turning down heaps of jobs because we don’t have enough time. We’re hoping an assistant frees us up. And of course, there would be a point where all this endless blogging and planning would be useless wouldn’t there? Can you come to a point where you’re just doing your discs and printing, plus a video and some entertainment work, and finally selling a few CD’s and what not on trademe etc.? When will the CD finally be so obsolete you can’t even sell it online?

But is the point to simply move it forward in such a way for the sake of the brand and creating that user culture around the kurb promotions brand as a place for cheap auckland printing, video etc?

We’re dilly dallying with finances, it’s pedantic and complex so go long. How long, how long do we do this? It’s the question of that point when the decline sets in, what do we do? It’ll take 2 years to fully play out at least which means we can respond by going into all these plans we’ve prepared now, this is the whole point.

We keep going like we are now until the CD business dries up. The market has peaked, we haven’t. But in 10 years, We will rely on video, and we expect either web ventures online retail or physical retail and hospitality to at least bring in supplementary income. So that is diffferent. Where are we in 5 years? I reckon I could be strong in CD DVD, basically 20-40% of the market but the market would have shrivelled to about

I am seriously now backing printing, especially with my new cheap auckland printing prices coming in on a2, a3, a1, now for those who can wait a few days. Printing is more competitive but will still be viable in 10 years and in 10 years I will build a lot of mana, a lot of trust over networks who come to me for printing. It’s like my first business, as long as you can supply, your people will come back. Thta’s why 10 years later in the printing business, I will continually be turning over orders from clients built up over 10 years. I will still be doing CD’s and DVD’s but probably the only one doing it, and the market will be just a few jobs a week that are kind of a novelty. Will there still be CD drives? We can’t sell CD or DVD’s with no drives out there, but there will always e an exchange of information required and that is what this is all about. communication.

So until then we fiddle and tinker with our 3 back ups:

video – including auckland wedding video and cheap wedding video editing
entertainment brands – the worth of my own brands in entertainment
classifieds/retail – start with online retail leading to a brand led advance

We need it to make $1000 p/week. No We need it to make $2000 – minus what cd dvd replication and cheap auckland printing make.

Again, this is a window that won’t need to be open for 3 years at least. The only thing we need to do is establish our retailing, our brands, and our video marketing and video production.

So setting up trademe for an assistant to take over, we want to be selling 10 units each week, profiting $100 by the end of the year. We go back to our records, we put in all the products, we start building meta products, over years once we have a following we get a feel for the market.

We can build a site then that offers the same products by paypal etc without the auction cost, think of that as an a customer acquisition cost. Soon we will establish a market which only need be fed, that’s how you succeed in business – once your market is established only need to keep the product coming.

I believe there are 10,000 hardcore music heads we can get buying. Wait no, go for the true fan model, 1000. We need 1000 people out our back and something to sell them worth $100 and we’re on our way. It helps in the general direction we’re heading.

Once you have a newsletter with those customers on it, then you have a fanbase you can leverage, and maybe this blog could help it go that way. The kurb newsletter would not be for casual music fans, but for the types of fans who are likely in their own band etc., people who are really in the scene. It wouldn’t be the usual press release music label fluff job puff piece, but for people who are involved.

To get to a shop we need to identify the main thing we’re doing there. It’s frontage for picking up and dropping off CD/DVD orders. Unnecessary. Isn’t there a better way to build your brand than dropping hundreds every week on rent? Forget it. Think elesewhere, think video and your other growth areas, and enjoy the ride with CD/DVD. Get into content.

It’s CD DVD replication and cheap auckland printing now, and it’s video, entertainment services and brands later.

It will be shop and bar/cafe/venue or whatever, but only once we have our online music retail and newsletter following established, and I’m thinking this blog may be where we kick it off.

KURBPROMO@GMAIL.COM

KURBPROMO@GMAIL.COM

auckland cd dvd replication

cheap auckland wedding videos

cd dvd replication australia

More Auckland CD / DVD Replication and Auckland Wedding Video Services

Friday, May 27th, 2011

So business is going really well, for the first time ever my projections were dead on, so I can aonly assume things are going really well. It’s funny but I’ve purposely been mindful of the speed of which I put down plans, the idea for the shop is a really good example when I really looked at it.

Why would I increase my rental costs by hundreds of dollars for what is basically a brand driven exercise?

I could just double, triple my advertising spend, Adwords is such an effective tool in bringing a new business to life, I’ve just been over there refining my campaigns as I attempt to bring cd and dvd replication services to new zealand as well as australia right now, and spreading word about our cheap auckland wedding videography – a special deal going now for only $495.

I’m excited to see what will happen with these new campaigns but I also know that the only clear purpose is to push on with our converged branding project – our brochure.

If we’re doing disc duplication and replication, and we’re doing printing and poster services, we can offer services such as cheap websites and ad campaigns, we’re doing pirate stories and we’re doing auckland wedding video, then when we’re meeting people we want to be able to give them something that shows them all the great deals we have on offer, pirate party mums might need printing, wedding guests might need other video shot, dvd’s produced, a website, someone getting a cd done may want us to film a wedding video. You never know, all I know is if I give out a flyer or brochure with some of our deals on it, we’ll just keep getting out there with what we do.


This is how you make a business solid over the years. I’m interested in what businesses I could be involved with that have a long term future. Kid’s birthday parties and wedding videos aren’t going to be superseded by technology the way cd and dvd duplication and replication will be. Video production will just grow and grow, and I’ll get good experience filming weddings.

I knew I had to set up the pages then use ads to drive traffic. Now I’m back needing better videos and nicer designs to accentuate the professionalism of what I offer.

But I also want to do a brochure so I’ve always got material I can use to hand on and get word of mouth business.

We’re going to have a brochure to promote our expanding services including cd dvd replication and cheap wedding videos but CD. DVD. Printing and focus on video services is our core concept, then to build up, cheap wedding video production, editing and similar services, as well as our cd dvd replication in NZ we need a brochure to also slip in our order mail outs letting more people know what we do. CD DVD duplication and replication services, cheap colour printing, posters and flyers, cheap auckland wedding video, video production services, pirate birthday entertainment, would be key and we’ll be focusing on deals, then, basic website design, graphic design and such, mentioning all that so people are aware of what we can offer and the depth of service we offer in auckland new zealand.

But I want strong photos so I can use them for the brochure, better web page designs, a video campaign, and an adwords campaign. I want specific photos that are branded and tie those activities together.

The point I was moving to was the convergence of a number of steps I need to take:
– brochure to hand around in any situation
– videos for replication and wedding video pages
– nicer design
– branded ad campaign using images of me

So the steps are

– photoshoot
– video for cd replication nz, dvd replication australia, wedding video – scripts
– redesign sites with new photos
– adwords campaign

It’s almost a cycle. adwords . . . web development . . . video . . . adwords . . .

The services we want to develop are CD DVD replication in auckland and australia, cheap auckland wedding videos, pirate birthday entertainment and our general cheap online video production service

Don’t forget we may still have graphic design and music marketing services required.

So I was more taking a wide angle to the cd dvd replication and cd dvd reproduction in australia, and the cheap auckland wedding videos, identify the service and the market, set up the webpage, set up the online adwords campaign, do a video for the page, improve the design.

We just keep that cycle running. What we need to concern ourselves with is the resources we have available if we are successful with our marketing.

Doing 2000 discs, $500 worth of printing, a replication job, a wedding, a pirate birthday, and a video production. I think we need to throw weddings and video together.

disc duplication
cd dvd replication and printing
filming a wedding or online video production
pirates +
classified

Once we have australia CD DVD replication and duplication going, if I only take 1% og their market, that’s 5 or 6 times bigger than ours and makes it half the size of what I’m doing now. Doubling my CD DVD duplication and replication services is possible.

I’ve just been looking over various possibilities and I can’t help but thinking that being patient and biding my time is the right move. In 5 years time, the market will be different but I’ll be ready for it, with a massive building presence. As I say, 2 people may run the CD and printing side of the business and I never touch it. I may be 100% involved in something else, going down the video production route.

Developing Auckland CD / DVD Replication and Wedding Video Services

Saturday, May 14th, 2011

We seem to be back on a business upswing which is funny because this is the hardest I’ve been working in months you’d think I’d be keener than ever to start taking a “4 hour week” type framing.

It’s just the fruit of activities like blogging, conscious and reflective thought, sometimes you can’t see the wood for the trees but there’s definitely fruit.

I wrote for so long about all kinds of stuff, all the business services and enterprises I could set up, but I reasoned only the ones that had the highest margins were worthwhile.

With a high margin you can afford to fail. With a high margin you can get into a gritty price war.


After the margin, I have to be aware of the long term future of the enterprise, because I’m doing okay for now, I’m more interested in what businesses I could be involved with that have a long term future. Kid’s birthday parties and wedding videos aren’t going to be superseded by technology the way cd and dvd duplication and replication will be.

Video production will just grow and grow in 5 years the perception will be that if you’re not using recorded motion to communicate ideas then it will seem old fashioned. People will want to use video in every way and come to expect that kind of presentation. That’s why I believe this has a future.

I knew I had to set up the pages ten use ads to drive traffic. Now I’m back needing better videos and nicer designs to accentuate the professionalism of what I offer.

But I also want to do a brochure so I’ve always got material I can use to hand on and get word of mouth business. It’s taken me 5 years to get comfortable, so in 5 years it would be nice to be having twice the business and having someone doing most of it for me. I don’t really see that maybe I’d get bored but something.

The point I was moving to was the convergence of a number of steps I need to take:
– brochure to hand around in any situation
– videos for replication and wedding video pages
– nicer design
– branded ad campaign using images of me

It all comes down to a convincing strategy to push my personal brand forward in the production of CD / DVD – but then once you have the brand of kurb, of Matt Turner, then you can take that elsewhere, to video production, to broader communication projects, to advertising, to an agency, to betond just CD DVD manufacturing services. But in 5 years I want to be doing 50% of the CD DVD reproduction market. It may be a quarter of the size it is now, or maybe half, let’s say a third, but seeing I surely could only be 10% of the market now, that still means almost doubling in size.

Once we have australia CD DVD replication and duplication going, if I only take 1% og their market, that’s 5 or 6 times bigger than ours and makes it half the size of what I’m doing now. Doubling my CD DVD duplication and replication services is possible.

The environment is challenging. That’s where the opportunity lies, whereas I am growing in a declining market, my competitors will facing tough times because their overheads are much higher than mine. They have staff, the have large business permises, in the case of the bigger guys they may have invested huge outlay to get set up. My biggest competitors must have 5 times the costs I do. Are they doing 5 times the business?

I’ve just been looking over various possibilities and I can’t help but thinking that being patient and biding my time is the right move. In 5 years time, the market will be different but I’ll be ready for it, with a massive building presence.

So I was more taking a long lens approach to the cd dvd replication and cd dvd reproduction in australia, and the cheap auckland wedding videos, identify the service and the market, set up the webpage, set up the online adwords campaign, do a video for the page, improve the design.

Kurb CD DVD Replication and Printing in New Zealand and Australia

Saturday, May 14th, 2011

So I’m really getting into pushing forward with these specific ideas I identified earlier as being the smartest moves.

Now that we have a great connection in Taiwan for cd and dvd replication that we supply here in Auckland and New Zealand and in Australia too, we can start marketing aggressively, replication in New Zealand and both replication and duplication in Australia. In addition to that we’re also settin gup campaigns for marketing cheap auckland wedding video – here in auckland.

auckland cd dvd replication

cheap auckland wedding videos

cd dvd replication australia


So now that the pages are set up in a semi-coherent fashion we can begin with some tentative advertising.

But of course the possibilities that exist as we expand – this all comes from a blending of my marketing skills with the opportunities I’ve made online to contact these chinese based companies and see what they can offer while becoming familiar with the required processes and the expectations of that. Now that I know what’s going on, I can expand my scope. Where clients are prepared to wait a few days, I can bring many things through from china at much cheaper prices than they would be here, if they are not required immediately.

Cheap printing for flyers, posters, a3, a4, a5, glossy, card, etc the prices we can offer to people wanting colour copying in auckland is significant.

What I would easily pay $300-$325 for here in auckland I could pay $160 – $200 to get printed in taiwan or china, If I can motivate a client by telling them they will save

There are too many offset printers who are slacking around not recognising that by the time they printed my order, that same order could be arriving from china for half the price. What does it mean? FOrget about your huge big factory and leave it up to the broker. That’s me. It’s more friendly in an environmental carbon neutral way if all that material doesn’t come here for the process, we just receive the finished product, then we can do away with the print factory.

Just a thought.

But sure, if someone orders 1000 a3, I’d usually charge $650, but again, I would be saving at least $100 on my margin, so I could offer it at $50 cheaper if they were to wait 4 days instead of 1 or 2. Any order that is worth more than $200 is probably worth shipping in. It’s not a huge difference but it’s something that is not only going to make me $50 here and there but will also grow my business as I become more competitive. SO there will be times where I can possibly make an extra $100 here or there. But if that turns into a situation where I’m making $400 just on a printing deal . . .

We got all kinds of adwords marketing campaigns going to promote our new ventures. It’s as simple as spending another $50 per week it always has been. The pages need work. New videos are needed. When we have a presentable page, and our ad campaigns are souped up, then we know we are ready to go with our cd dvd replication services and our cheap wedding video service.

So we need a video for australian disc replication, and a video for our replication deal and cheap auckland wedding video, I’ve just been working on scrubbing up the pages so that they are at least not a total joke – especially the australian replication and auckland wedding ones.

It comes back to the brochure – because now that I have pages that are half decent, it’s the videos that will tip them over and make them really something a little more attractive and persuasive, but I am thinking right now I need to plan a bigger push.

We need new videos, the brochure, and a more brand focused campaign which potentially makes use of adwords image ads, and it’s a real visual trinity there which may call for a clear branding approach. But that’s something I talk about further soon.

I was more taking a long lens approach to the cd dvd replication and cd dvd reproduction in australia, and the cheap auckland wedding videos, identify the service and the market, set up the webpage, set up the online adwords campaign, do a video for the page, improve the design. you’ve got a new business service running.

There are possibilities about what I can bring over from china just by offering the option of waiting a few days for it to arrive.

Right now I’ve been looking at joining bartercard which I think will be excellent for my business.

I think there are certain aspects to our business that really dispose it towards the bartercard model, let me just list a few of those:

– the cd and dvd duplication and dvd / replication – burning, printing, reproduction, pressing, manufacturing – all that kind of thing that we do – is a service mainly directed toward other businesses – business that are “b2b” that mainly serve other businesses rather than private customers are best suited to barter because we haver services that are in demand by the businesses that use bartercard.

– we’re based in central auckland – covering sandringham, balmoral, mt. eden, grey lynn, three kings, mt. roskill, mt. albert, pt. chev, avondale, ponsonby, k rd, symonds street, westmere, penrose, onehunga, new windsor, st. lukes, western springs, kingsland, newmarket, that covers a lot of businesses who will use us and we can use them. if we were out in the wops, then it would harder for us to provide our service to other users, and it means we are close to many restaurants and businesses we wouldn’t and couldn’t use otherwise.

– our margins on cd / dvd duplication and cd / dvd replication are good

Kurb Using Bartercard in Auckland for CD / DVD, Marketing, Printing, Video

Saturday, May 14th, 2011

Hi this is Matt from Kurb Promotions in auckland – soon we’ll be accepting bartercard for the following services:

– CD DVD duplication / CD DVD replication
– online marketing / small business marketing
– video production
– cheap colour printing

Email: kurbpromo@gmail.com


Right now I’ve been looking at joining bartercard which I think will be excellent for my business.

I’m not sure how much extra business it will generate, but I don’t think I’ll have any trouble

I think there are certain aspects to our business that really dispose it towards the bartercard model, let me just list a few of those:

– TARGET MARKET – the cd and dvd duplication and dvd / replication – burning, printing, reproduction, pressing, manufacturing – all that kind of thing that we do – is a service mainly directed toward other businesses – business that are “b2b” that mainly serve other businesses rather than private customers are best suited to barter because we haver services that are in demand by the businesses that use bartercard.

– LOCATION – we’re based in central auckland – covering sandringham, balmoral, mt. eden, grey lynn, three kings, mt. roskill, mt. albert, pt. chev, avondale, ponsonby, k rd, symonds street, westmere, penrose, onehunga, new windsor, st. lukes, western springs, kingsland, newmarket, that covers a lot of businesses who will use us and we can use them. if we were out in the wops, then it would harder for us to provide our service to other users, and it means we are close to many restaurants and businesses we wouldn’t and couldn’t use otherwise.

BUSINESS STRUCTURE – I am the one who stands to benefit from this, I am aware that the bartercard for me will be about treating myself – debt collectors, panel beaters, tailors and drycleaners, restaurants, massages etc., a lot of these things are treats, or things I would deliberate over spending money on but not if I had a grand to spend on it every month, because I think that’s where I’ll be aiming. I don’t think the actual on paper profits will be significant but I’ll have a pool I can dip into for little boost ups.

– CAPACITY – I could easily handle another $1000 worth of business per week. Sure I’d have to jack up my operation a little, and be working hard again,

– REVENUE STRUCTURE our margins on cd / dvd duplication and cd / dvd replication are good, which means that a whole lot of orders coming through is not going to be a drag. Imagine if we were doing $1000 p/week in barter, which was costing me $500. Having to find $950 to spend my barter dollars on each week. Wow, now that would be interesting. I don’t see how it would be bad, or how I would be making more sales to bartercard people than direct revenue but it’s worthwhile considering.

The truth is I would struggle to spend more than $800 a week on bartercard. You have to be aware that at some point – well in my example, after $800, you’re forking out over $250 a week in costs for money you have to look for excuses to spend ecause you can’t save it. You can’t see it as a bonanza because if you really were doing $950 per week . . . well say you’re making $1500 per week . . . suddenly you’re $2100 per week BUT only $1150 of it is cash. Before, you were saving $750 in cash, now you’re only saving $400, and you’re obliged to spend $950. So you’ve got more than you can spend, and you can’t save as much as you liked.

Surely by that stage I would be living out of a restaurant? Every other night, I’d be getting a new suit every 6 weeks, car serviced, lawns mowed, debts collected, massages and teeth whitened, I’d be going through that damn book looking for whatever. You can’t say that if you were having to spend $800 every week, you wouldn’t get your moneys worth.

The thing that really swayed me was this talk about the broker attempting to keep up with your spending. They give you a $2,500 limit off the bat, so if you go out and spend all that, then it’s up to your broker to help you recoup it. I mean it’s not like you pay interest. They aren’t getting that back unless someone uses you.

So if I am to spend $2000 per month, they’re going to find me $2000 worth of business. Which will cost me $600. So effectively, for $600 I get:

Lawns: $40 Auto: $200 Restaurants: $300 suit + drycleaning: $500 massage: $50 treatments: $200 cleaning $100

I’m already running out and I’m only at $1380, and it’s not like we could get a suit every month!

Well in the listing there’s:

Computer hardware
carpet cleaning
couriers
electrician
costume / party equipment hire
food manufactures, fruit and veges,
furniture
“liquidated and surplus stock” – that could be fun.
second hand dealers
office equipment hire

There are a lot of printers, which suggests if I have money mounting up I can always pay for it with barter.

Alright now I’m plugged into the good stuff.
Microdermoabrasion: $92 intro, $152 after.

Awesome, one of my favourite indian restaurants, Satya, is already on there!
There’s a local thai place, another indian place, a cafe the next suburb over and another cafe on my route to town
and another cafe, a place on khyber pass, and 2-3 different bars.

What things would be best to get from bartercard?

Lawnmowing
Auto repair and panelbeating
housecleaning / carpet cleaning

Debt Collectors
Restaurants
Drycleaning / tailors
Massage
Dentist + Skin

I could see myself happily blowing a grand once

Deals on Cheap Auckland Wedding Videos and CD DVD Replication

Wednesday, May 11th, 2011

I am always committed to developing new ideas for my business here at kurb and here on the blog is a great opportunity to talk about the ideas and really get to grips with what we’re trying to do.

It’s been a long process of isolating what the best steps were for me and the business. Right now I’m really enjoying discovering more free time where in the past I had so many ideas going that I wasn’t executing effeciently, that’s why I’m focusing on maximum long term returns.

The two key services I am looking to develop are cd dvd replication and our cheap auckland wedding videos.

1000 CD’s REPLICATED/ DELIVERED AUCKLAND / NEW ZEALAND : $1195

1000 DVD’s REPLICATED / DELIVERED AUCKLAND / NEW ZEALAND: $1495

CHEAP AUCKLAND WEDDING VIDEO – SHOT EDITED + 50 FREE DVD’s = $495 FOR A STRICTLY LIMITED TIME


With cd dvd replication we can now offer runs from 300 cd or dvd discs with high quality replication for some of the cheapest prices in New Zealand backed with our quality service so you get the best of both worlds – in fact I am confident that I am getting pretty close to offering the best all over service for disc reproduction in New Zealand and the plan is to start pushing over to australia also because our experience, honesty and low overheads are a winning combination to ensure our customers not only get the best deal but the fairest deal.

We now have the option of offering both cd dvd duplication that is fast and cheaper on runs under 1000, or cd dvd replication which is high quality and much better value on runs over 1000 if you’re able to wait the extra week it takes to get the product in hand.

I Have just set up placeholder pages that I can begin developing, which will have all the information on terms, pricing etc. relevant to the new service we are offering – I upload them now so google can start indexing them sooner, and

auckland cd dvd replication

cheap auckland wedding videos

cd dvd replication australia

CHEAP WEDDING VIDEOS AUCKLAND:

3 HOURS FILMING / BASIC EDITING

+ 50 DVD’s in a case with artwork printed on disc and printed cover

TOTAL: $495

I’m also considering doing other kinds of event video production perhaps even funeral videos, but for now I’m keeping with the auckland wedding videos because it’s something I can understand and approach, I know that it requires a high standard of professionalism but that’s why I will be doing a deal of 3 hours filming and 50 DVD’s – worth $225 just on their own – for $495. The clients have to accept this is just me starting out in late 2010 early 2011 and so I’m not likely to get it perfect.

A NEW BROCHURE / FLYER

Of course we also offer flyer and poster printing here at kurb in auckland, and of course that represents the opportunity for me to present what we offer and I’m already thinking about the best way to do that.

What services do we want to promote?

CD DVD duplication and replication services, cheap colour printing, posters and flyers, cheap auckland wedding video, video production services, pirate birthday entertainment, would be key.

Then, basic website design, graphic design and such, mentioning all that so people are aware of what we can offer and the depth of service we offer in auckland new zealand.

What situations will I be in to promote it, so what is the most effective method of doing so?

These are questions we’re liking to be answering soon on the kurb blog as we extend the platform for these new services we are offering and of course experiment with the marketing possibilities. Right now, we just want to get these pages indexed so we can begin developing them, and considering what will work from an advertising perspective.