Though I’m quickly running out of things that have to be done right now, the idea of another assistant position being created and solid go-to cheap auckland print marketing material was put across as a cheap way of marketing the business based on opportunity, but really I don’t need to aggressively expand right now so if I really wanted to grow aggressively I’d be focused on the assistant, the marketing materials, but because I’m not really struggling and I’m interested in strengthening my business in other ways, I’ve rather put those ambitions on the back burner.
But bringing a fresh professional feel to my sites is a big one that is refusing to budge from being put off.
It’s because I decided on growing business in a way I enjoyed, mainly in music and talent and video – auckland wedding video production for example, and those ideas need solid marketing and promotion – not an assistant to handle organisation, or a brochure or flyer printing, but a solid internet concept that can then be pushed by my adwords ppc skills.
I know I can use advertising to promote my new offerings, but it’s hard to promote something that doesn’t look good, a website is where you push your product or offering, if it doesn’t look professional then you’ve got a credibility issue straight off the bat.
So the best idea for me is to get all my websites sorted out – this product launch plug in I’ve been looking at seems to offer a lot of the things I need for my small business websites. Especially the video production (including auckland wedding videos) and talent management sites I’ve got bubbling, they were only realy looking for a more proffesional look to the landing pages anyway.
Sure, what I’m doing with my artists promotion and music marketing blogs means this won’t fix my issues there because I need big presentation.
I have accepted for now that juggling more employees isn’t as beneficial as I thought, it takes a lot of focus and organisation to put employess to work and I felt it was just another thing that was counter productive. All the productive, industrial methods rely on swapping in cheaper labour which is fine in theory until the primary tasks are disrupted. The brochure
I want to improve website design firstly focusing on presentation, and then raising the quality of my content.
I’ve already been talking about how I want to develop my music promotion and entertainment brands – which is why making these sites stand out with a professional look is a big priority for me.
But my new tactic is for my pirate stuff to lead the way because it’s already established and more viable, I can double, triple my advertising and see instant results, I just bumped it up by 20% just then, to get more into it, get more bookings.
But that will happen so much faster and easier when the website the advertising takes them to looks professional.
The way I want to unroll my pirate birthday marketing is similar to any entertainment brand – a solid and well presented proposition on the website, then the big advertising push. Once the site is working, then augment that with tight video and written content, but it’s all pushing to a series of revenue streams.
– performance bookings – performance bookings is the best one because it is the clearly most valuable most chargeable proposition you can deliver.
– content sales (dvd, mp3, ebooks etc.)
– affiliate sales + branded merch
– advertising / youtube partnership views
– franchising, getting fairies going
– Sponsorship is your end goal.
But there won’t be a serious jump in income until I can get one of my other add on extension units established, and that’s going to be work.
I think “operation tinkerbell” is the next big step. Because then we can film more, work on a show, and I’m moving toward a point where I can manage my fairies as a pirate king. Or possibly a goblin king who drives my fairies round and materialises to terrorize the girls or tell a story with the fairies.
THEN when I’ve got that going , because I should be able to film a video with the fairies every week, the website should be cooking and everything else should go from there.
I may need to invest into tinkerbells because it will take me 3 months to train them properly at least before they can go out on their own to do girls parties, though I will be with them, it may still take effort to raise the business so we’re doing 2 parties a week.
It’s as much needing tinkerbell for filming as developing her as a fairy, but long term if I can develop a performance concept . . .
It’ll be just like having a gig. Or we could get hired for more appearances, especially through youtube – big writing:
Pirate Matty and Fairy Fairyface
Birthday Parties: $200
Pirates Story Performance: $500
Event Appearances: $200 for first hour, $125 p/hour for up to 3 hours subsequent.
But if you can do a half hour performance anywhere, do one at a school every week for $500, again, we would be super cheap, because if 200 kids watch it, it’s a deal.
The performance I would like to see more interactive, like the kids are part of the show – like what I do with the kids anyway, except they stay sitting down.
We could have 2 or 3 sets after awhile, makes you more versatile, but at that stage I’d probably be cooling on it anyway. after doing one show a week, a birthday party, copying money from the site, I’d be more interested in going back to my original entertainment brand and making that happen.
In fact by that stage I’d probably want a serious assistant, managing my business, the pirate story shows, and my entertainment brand stuff – again, a long way off.