Archive for October, 2011

Auckland Duplication, Reproduction, Printing and Copying Website Looks Good

Tuesday, October 25th, 2011

I just can’t relax until I’ve made a little bit of an effort with my websites for all the services we offer from cd duplication, dvd duplication, reproduction, printing, colour copying posters – a1, a2 – all that stuff we offer here in auckland new zealand – well it couldn’t hurt if I decided to really make all the websites look better and I’ve got the opportunity now.

If you’re interested in the best service and cheapest price contact me Matt at Kurb – kurbpromo@gmail.com.


I mean, what is the obvious thing? The websites don’t LOOK like they should be doing that well, so with a little improvement, I’m sure it’s the easiest thing to do long term. If I was to be slacking off for the next few years, I could afford to do so if I didn;t forget the basics.

Website has to look good, for the benefit of that significant part of the market who look for visual cues of professionalism. I could be missing a whole part of the market who think that my sites are too cheap and it doesn’t give them much confidence in the level of my skills.

I am still chipping away on the auckland colour copying website, I am giving it a new, bolder heading without flowery pictures. The only picture I’m planning is a picture of myself, which will come later when I do my new photography, then I’ll decide if I really need a picture of printed posters and flyers for really stupid people to understand what the site is. Well you know – people just have to be instantly knowing what it is they’re dealing with, the cues have to be there.

I think a picture of me holding out some flyers and brochures in front a big poster should do, but it’s about revising and seeing what works, the only problem is that each revision can be expensive.

It’s just like with my video production, you actually have to make some thought out preparations to do something properly, thinking it through, or you’re just going to end up wasting time and energy.

As the copying site and the artist site comes right, now I’ll be thinking of my pirates site, then the talent agency. Yes, I would like to develop the music marketing and video production sites but there’s no justification right now, I don’t want the work, so it’s pointless to work on something when we’re not certain if we even want to go ahead with it.

The pirates will be about getting my man to go to the format with the thesis theme, and again on the marketing talent site. The marketing talent site needs a new front page. Here’s the bill:

artist site, links and pages redesign: $120
pirate and talent wordpress design: $120
talent front page design: $60

$300. Not bad. We’ll get on to the video production and music marketing sites then but I won’t think about it too much. I think we come up with some quick ideas for our talent site and just get them rolling.

So then I need to think about my photo before I move ahead again:

– one with cd / dvd
– one with posters / flyers
– one with video
– business portrait
– hamming it up – I need like full length shots and shots of me pointing for websites.
– pirates

So it’s pretty weird to think at that stage, come january, there’sno more business development for me to do unless cd dvd duplication, reproduction, printing and copying drops off. If it doesn’t drop, then I’ll keep cruising – though staff will actually still be a big agenda. Getting staff to help me cover the work while pushing out little ideas like the online retail activity.

Specials and great everyday prices:

colour 100 x a3 / 200 x a4 / 400 x a5 / 800 x a6 = $95 Delivered (+ $15 for glossy)
200 x a3 / 400 x a4 / 800 x a5 / 1600 x a6 = $175 Delivered (+ $25 for glossy)

colour stickers: 100 x a6: $75 / 200 x a6: $110 / 400 x a6: $180

paste up distribution cost: a3: 70c a2: $1.20 a1: $2.25

colour 10 x a2 / 4 x a1 = $130 delivered

Ask about our weatherproof / Tearproof banners from $195

terms and selling points

– excellent prices on $50-$1000 spends
– free delivery
– 1-2 day turnaround
– so competitive on combined jobs
– poster / flyer distribution and design services
– cheap banners and sticker printing

colour printing, colour photocopying, colour copying sandringham, balmoral, mt. roskill, mt. eden, grey lynn, ponsonby, herne bay, three kings, royal oak, mt albert, westmere pt chevalier, avondale, new lynn, freemans bay, k rd, parnell, greenlane, epsom, remuera, newmarket, newton, kingsland, morningside

Online Retail Growth Ideas for CD Duplication Products

Wednesday, October 19th, 2011

Hi it’s Matt here wrangling with small business growth once again – my small business offers cheap printing, colour copying cd duplication cd printing, dvd replication – everything to do with cheap posters and flyers in auckland and all you disc production needs.

I’m just trying to organise it so it works!


I got have a lot of gratitude for cd duplication and dvd duplication. You’ve got to say that when you’ve arrived somewhere positively in business, but after a success you want to spread your successful recipe. Blogging is a huge help. It build s search rankings and I get to talk about ideas that effect my business, small business in general and how to manage and grow basically.

I get a lot of ideas in my head, that’s what entrepreneurs are ideas guys. I mean we already make good money but it comes around again and again, we should be expanding with more staff. But that’s almost always just as much work! But we expand in ways that appeal and make sense long term. Pushing towards things we want to do and want to expand, in a way that doesn’t draw too much energy.

I’m finding my self more and more taxed by the work I’m having to do, I said here before but lost the thread – maybe I just need a holiday or a break, but I’m not motivated to do the work that has to be done because the reward doesn’t make sense. How can I grow my business if I’m not excited about it?

We played with some numbers, can we afford a part timer?

If comes down to it, will I chose to refuse work, rather than hire? It seems so stupid!

But I had some ideas about partnering in new initiatives. I wanted to do the online thing, I wanted to use trade and online auctions to kick off my retailing operation and test the waters because if it works online then I can probably afford to take the risk. But also it was a customer loyalty program, I wanted to think about what more I could do for my clients. We help them with cd duplication and dvd duplication, could we help them sell them aswell?

It would only help us because the more CD’s they sell, the better. But there are also further reaching tentacles of value, it’s about matching markets.

People who want to make and sell material on cd or dvd duplicates on one hand and people who want to buy that material, a very specific audience I recognised from my experience – those people who want to feel involved with local NZ musicians. There’s a very specific market to service there, but I guess it’s about a good 20 or 30 thousand at least, so in this way a service to our key clients helps us build another market we can profit from by providing for.

We can also make them aware of the cheap cd duplication and cheap printing services we offer -especially for trademe people who are often rural and require these services. I will have a database of people building that are interested in local content and supporting it, so eve after cd duplication is completely obsolete, I am still accessing this powerful subscriber base, able to push out something to them.

But it’s too much work, and so is hiring somebody to manage it so the latest plan which helps open the door to more ideas is to have someone manage it independently and take a cut.

So you come up with 100 products, with a margin of $2 -$20 on each one, average say, $5. If you sell 50 items a week, you make $250, and you split that then there’s $125. That’s a good place to start moving up from.

Once you had your own website, blog, newsletter – then you’d really be rolling.

CD Printing, Colour Copying, DVD Production Company Grows Through Blogging

Sunday, October 16th, 2011

Hi I’m Matt, the boss of kurb promotions – we specialize in dvd cd printing, cheap colour copying and dvd production, replication also! I blog here about ideas around promotion and small business.

Contact: kurbpromo@gmail.com

Like I said my marketing skills through blogging is lethal, I savage the competition because I just blog on and on, I don’t even advertise any more and none of my competitors could blog away like I could and would it even work for their model? Blogging is now the only regular thing I do to promote my business – do many people come and read these blogs? Probably not! But google sees that I am producing fresh content that hasn’t been copied and is all very relevant to what I’m doing with cheap printing and cd dvd duplication and what not, and of course ranks me accordingly.


It could be because my content is old. It could be because over the years I’ve collected links to my site. But I think mainly it’s because every 48 hours I have new stuff which is brand new and fresh coming to my website – through my blog, and google ranks that as serious, and that ranking of course brings people who search form y money keywords right to my front page.

I’m a small business man, and I know internet marketing, and I run a promotions business which is all about providing cd printing, cd dvd copying cd dvd burning, and the cheap printing and all that so it makes sense I can blog about that and keep the whole thing moving nicely – i’m here in my business everyday, I can talk about hiring staff and putting in systems and how to focus on improving your business health over growth.

Year after year I’ve always handled the business constantly bursting to capacity and struggling to make sure it doesn’t burn me out. Seeing more cash is great, but seeing more sanity and serenity is even better! That’s why keeping your sanity is now a big part of this blog, I had to wake up and realise that making enough money to keep me happy was not my businesses biggest challenge, it’s actually

It’s funny because in a way you’re seeing me go back to just this casual old business which a guy runs and makes his living. There’s nothing wrong with that but it’s so much in my nature to continually review and improve what we’re doing, we can’t help it.

But blogging just helps so much, I know it’s not for everyone but what did I do? I picked this skill that I have – that I can blog for endless hours – and used it as a way to promote my business.

What else could seriously be keeping my phone ringing with new leads?  Word of mouth is huge and continues to help us, our base expands the number of clients who use us frequently expands continually, but I still get many enquiries over this month since I stopped advertising.

So maybe we’re not done blogging yet! Because when an idea springs to mind,  where else do we go with it?

I used to plug away at my video production blog because I thought it was the most inevitable to take off long term, but I guess it’s not right to project too far into the future, you never know how it will turn out.

I started to think what if cd dvd duplication carries me along for another 5 years, a huge amount of time to refine more suitable and enjoyable business models than filming weddings.  Projecting I realised thw more succesful I am in business the less likely I will want to do things based on viability.

I’d rather be a DJ and youtube personality than a marketing and promotions guy, provided I already had enough cash coming in, which is starting to feel more normal. I don’t want to make more cash, I just want to cruise along and do fun things with my business rather than make more money.

It’s quite frustrating to read over random video notes and see the same issues coming up – websites, brochures, ideas we were supposed to get off the ground, but didn’t – why? Because we were already doing so much work – I’m planning growth just as it’s exploding out my backside, we haven’t realised growing the business is not the biggest issue until now.

We haven’t realised that the brochure doesn’t matter because everything we wanted the brochure to do is already happening!

For me it’s about knowing that good websites will grow my business, knowing the brochure would help, heaps of ideas I’ve got would work, but for what?

Doesn’t it make sense to want to grow your business? I need more staff to do that. So I’m paying somebody $450 to come in for 30 hours per week. How much do I have to justify making more? Remember, I have to consider how much easier my life could become, maybe it’s only $300.

Cheap CD DVD Duplication Deals in NZ

Thursday, October 13th, 2011

How do you survive when it seems like you’ve been fired out of a cannon ball, I mean, we wanted to reach for the skies but this wasn’t what I had in mind!

You know this blogging I’m always doing doesn’t help the deluge of work we’re getting, I’ve cancelled my advertising and the business just keeps rolling in for our colour printing and cd dvd duplication services in auckland and nz. The only reason my cd dvd duplication and colour printing business is doing so well is because I’m that good at the marketing, and my brand has continued to grow – blogging build search rankings and more and more people are using google every day to find the cheapest deals.


Now it’s getting drastic! How do we actively qualify people we want to be clients and come and do jobs with us so we can regulate the amount of work we’re doing?

You can see why hiring an assistant becomes all the rage for me – if only it were so simple! Because it’s not. Hiring more staff is also a lot of work, in fact short term it is probably just as much work as doing everything my self. We have to look around elsewhere, what are our other options seriously?

We target particular jobs – flyer distribution, pirates, the ones that are most disruptive. We put our design fees up to $100 immediately. Strictly.

I think we need to look at where we’re being too generous – like throwing in the sleeves free on cd/dvd duplicatin job of 100 to 300 units because that’s a nice sweet patch for me. Cd duplication 100 units $175, with sleeve cd packaging, $195. DVD duplication 200 units usually $395, add the sleeve, $425. Sure it seems like counting pennies, And not getting the good vibes of letting something small slide for the customer, but that helps pay for the steps we need to take to make it less stressful for me.

If that’s more labour, than so be it.

Another thing I recognised today was that the cd dvd duplication business is at the heart of everything so I should always be looking to improve there anyway.

We’re improving supplies. We have several little tweaks to make to improve the equipment. I looked into the printer situation and I think we’ll be good. So the discs are good, we need to make sure the packaging is good, and the delivery is good. Doing design and stuff, well that’s just the deal, we’ll have to find some designers online to sort it out.

We honestly must take this stuff seriously, I don’t want to get too philosophical on a business blog but you can’t forget to live your life, don’t wait too late to find that out. My business does great, now I just need find out how I can get it to run itself.

I need to think seriously about pirates. I will keep pushing to rehaul the website, and I will do more videos when I get there, but I don’t see any other plans coming in, because something has to go. It means I absolutely have to get my photoshoot done so I can finish these websites to a half decent standard.

Then I can leave this, maybe I won’t even post on this blog? Would I really start doing so well that I would stop blogging? Well it’s fair to say that blogging is not what I dreamed of, it’s just a practical way of applying thought, playing wiht concepts and ideas and how they work for my business.

In future there may be more practical ways of expressing myself, but if I’m trying to play with business ideas then perhaps blogging is the best way to do it? But as I say, what’s the purpose, more money? Maybe I’ll begin blogging in a more solution orientated way.

Up and till now it’s always been about increasing cash and lowering stress maybe now I need to focus on big picture issues, if I have skills in business, maybe I can contribute those skills where I can see it’s appropriate. Maybe we’ll still blog on issues that confront us immediately, because focusing on the issues at hand are often the only way to get things done.

One day when things start looking more drastic, I’ll come back, I’ll blog, I’ll get my pirate entertainer thing going again, the video production, all these ideas are here where I’ll leave them for a year or two or such time as I need the extra income because it’s plain now I have to focus on cd dvd duplication.

Getting on With Auckland Printing, Copying, Duplication

Monday, October 10th, 2011

Well it just keeps getting sillier around here I’m afraid, I’ve barely spent $20 on marketing and advertising in the last 3 weeks and the business just keeps pouring in!

You need cheap, quality cd duplication or dvd duplication with great service in new zealand

You want cheap colour copying and printing? a1, a2, a3, a4, flyers, posters, stickers, banners – we do great cheap printing deals!


PIRATE ENTERTAINERS, WEBSITES, PHOTOSHOOTS, MARKETING AND PROMOTIONS SUPPORT . . .

Our cd dvd duplication and colour copying services in auckland and new zealand continue to surge forward! So what are we going to do? Well we don’t care about music marketing and video production and all of that for now! We just have to do the best cd dvd duplication and cheap printing services in auckland and all around new zealand.

Sure, I’ll be looking out for my pirate stuff, but other than that – well I’ll do my artist sites but I just don’t think we can bank on anything too much there. Not that we need to anyway. It’s also, I can’t really discount the idea that we keep running hot like this for 3 or 4 years. Do the math, the way my video marketing plans are going in 3 or 4 years I’ll have serious opportunities opening up because people are into my style. Whether it leads to money or whatever else is irreleavnt – there’s a good vibe there.

But in order to take care of business there’s a bit of a pincer movement in effect we know we’ve got to push the return of that one major debt, and get our websites in order. The stuff that comes up from the other side is not absolutely necessary. We don’t need to do a brochure, or hire an assistant, or beef up on trademe, those are all things we could do but right now we only need to sort out our tax, tax is the only real concern that we can’t put off.

I’m even thinking I need to stop blogging so much I mean crazy or what? Well I stopped my advertising! What if the jobs just keep rolling through? We need to sort out our tax for our peace of mind, but there are other more creative tasks I need to get on with in a creative manner. We’re getting the websites going. First Auckland Copying, then Pirates, Talent, and finally music blog, video production blog, and then this blog!

I’d be stoked to have all that done this year.

We’re gonna hit them one after the other, and then we’re going to need this photoshoot to happen. Why? Because if I think I’m so awesome then people need to see it.

What are the vibes I’m trying to put out there?

Well for my business shots you just need a trustworthy vibe.

– one with cd / dvd
– one with posters / flyers
– one with video
– business portrait
– hamming it up – I need like full length shots and shots of me pointing for websites.

We need pirate shots as well. I need to bulk up my pirate supplies for a proper shoot.

maybe I need a special shot for my music marketing blog. But I think as I move over to my artist shots we’ll grab one from that.

We want to do the classic look at me and my stuff picture – bmw, turntables, camera, monitors, bass guitar, laptop – riffing on this I reckon we can get a picture for the blog of me with all my music stuff.

But I think I want the intimate vibe, the noirish thing of an intimate portrait of me looking nice in a shirt and jacket and looking away

Me standing in the door of my bmw with a keen suit, we need that ready to go vibe, but also the I am your DJ, this is your ride. Maybe looking forward and looking back, standing in the door like “you coming?” The BMW represents the ride, the adventure to new places.

SHORT TERM MOVES

I’m thinking short term about what we can do right now and I pretty sure I’m moving all the cd dvd duplication gear to the spare room so I can make the front room into a client lounge area. Whatever works, however we can push forward, we’re doing it so well right now I only have to think how I might continue to cut my workload down. This is how we approach slowly building up an assistant into a full role without losing the plot.

Visiting suppliers is probably the biggest one now. Printers, Post Office, CD / DVD packaging, doing that circuit. What other jobs have we got listed for someone else to take over?

I just put some lists down here to remind me but it’s basically in a nutshell

packing up all the jobs and going on a post office / supplies run after organising all the ink, cd dvd supplies and printing based on emails forwarded by me.

THEN check outsourcing and classifieds, possibly do invoices.

So there’s an incline there.

packing

packing and pick up / delivery run

packing, pick up / delivery run, co-ordinating supplies pick up and delivery

packing, pick up / delivery run, co-ordinating supplies pick up and delivery, classifieds

packing, pick up / delivery run, co-ordinating supplies pick up and delivery, classifieds, outsourcing

packing, pick up / delivery run, co-ordinating supplies pick up and delivery, classifieds, outsourcing, invoicing

What am I then doing? Sales? pretty much. If somethings not clear, step in and sort it out.

– check jobs: audio masters to be downloaded / dvd authoring – quality control / track check

– check jobs: print masters checked and forwarded to print

– check jobs: any packing that has to be done – check cases / packages and addresses for orders

– checks inks and cd / dvd / packaging stocks – possibly written on board – for ink / cd – dvd supplies / printing pick up / post out

– DO: do packing and supplies pick up / posting

– checks outsourcing jobs – takes brief, posts job, hires, candidate, forwards to client, takes changes, forwards to worker.

– invoices drawn up, sent out, reminders, etc.

– checks trademe / classified listings, notes orders >>> see 1.

packing / postage

– mastering work – audio cd and dvd duplication masters

– outsourcing

– classifieds / trademe

So Mr my replacement comes in

– audio masters to be downloaded / dvd authoring – quality control / track check

– print masters checked and forwarded to print

– checks any packing that has to be done / packages and addresses orders

– checks inks and cd / dvd / packaging stocks – possibly written on board – for ink / cd – dvd supplies / printing pick up / post out

– checks outsourcing jobs – takes brief, posts job, hires, candidate, forwards to client, takes changes, forwards to worker.

– invoices drawn up, sent out, reminders, etc.

– checks trademe / classified listings, notes orders >>> see 1.

List of article subjects.

cd dvd duplication
– pirate stories and history
– children’s birthday parties (esp. with refrence to pirates!)
– glamour and fashion modelling
– promotion with cheap printing, flyers, posters

Cheap Auckland Printing, Copying, Posters, Flyers, A1, A2, A3, A4

Sunday, October 9th, 2011

CHEACK OUT THESE AUCKLAND COLOUR PRINTING AND COLOUR COPYING DEALS!!!

colour 100 x a3 / 200 x a4 / 400 x a5 / 800 x a6 = $95 Delivered (+ $15 for glossy)
200 x a3 / 400 x a4 / 800 x a5 / 1600 x a6 = $175 Delivered (+ $25 for glossy)

colour stickers: 100 x a6: $75 / 200 x a6: $110 / 400 x a6: $180

paste up distribution cost: a3: 70c a2: $1.20 a1: $2.25

colour 10 x a2 / 4 x a1 = $130 delivered

Ask about our weatherproof / Tearproof banners from $195

Hi I’m Matt, I’m a small business owner with a lot of small business marketing experience – we’re doing great right now here in Auckland and I focus on providing cheap services from auckland to all of new zealand.

EMAIL: kurbpromo@gmail.com

– cd duplication, dvd duplication, cd printing, dvd printing, cd replication, dvd replication

– cheap printing deals, poster and flyer distribution – banners, brochures, booklets, poster printing and flyer printing – a1, a2, a3, a4, a5, a6

– online marketing services and online video production services


How cheap printing, posters, fliers can help your business/organization?

Every small business needs to market its products and services if it’s meant to survive and grow. Advertisement brings to mind radio or TV spots or newspaper ads. These are expensive and quickly eat your promotion budget.. Don’t despair – there’s an often overlooked but easy and affordable way of promotion. Thanks to the availability of the cheap printing services, you can use catalogs, fliers, posters and other printed materials to attract customers. Let’s see when to choose the different marketing tools and how to use them efficiently depending on your company profile.

Choose cost effective means of promotion

The goal of any promotion is to attract the customers while maintaining your planned budget. Success of your printed materials campaign depends on the two factors. First, the materials must reach the consumer interested in your offer. Second, they should inspire the response to your offer. The style of the promotional materials and the way of spreading them should depend on the profile of your activity and available marketing funds. There’s one form of printed materials every business needs.

Always carry your business cards

Make sure that you never run out of the business cards displaying your unique selling point and the contact information. They can prove useful in the least expected circumstances. When exchanging contact information with private person, add handwritten note on the back side of the business card. You never know when your new acquaintance or his associates may need the service you offer. If your card is closer than yellow pages, guess whose business new customer will find.

Use fliers to develop interest in your offer

When you sell the product with the unique features, use the leaflet to introduce the benefits to the user. Ask yourself why they should use your stuff, and use this answer in the promotional pitch. Tell the customer what kind of problem you solve for him. People may not realize there’s product out there offering help for their problems – or they don’t even realize they have problem to be solved. This requires marketing research. However, you performed the analysis when designing the product and general marketing strategy. Use this insights for the “bait” type of leaflet, creating awareness of your unique products and services. When you sell the full range of products, try different approach to printed materials.

There are two key angles to marketing with

Offer catalogs to attract careful shoppers

These colorful catalogs from supermarkets may seem annoying, but they really work. You can use different approaches to design your printed catalog of products or services. One option is to discount a few key products and feature them in the flier. This helps to attract bargain hunters and frugal folks. Remember, such materials have a short life, as such promotion never lasts for long time.

Other option is to list the stuff related to the current shopping trends like Christmas or holiday patterns. Third idea uses the catalog as the mail or phone order bait. If you use your cheap printed materials as such a middleman, remember to list all the relevant products with their details and prices. Your logo, prices and unique selling point must show up on the catalog. If you offer services or try to position yourself as an expert in the field, try yet another idea for leaflet design.

Show your expertise with educational fliers

Show your expertise and provide some useful information to the potential customer. This simple marketing technique makes people feel as if they owe you. They know that you not only talk the talk, but walk the walk as well. This type of printed materials promotion works best for service providers. Here are a few examples of the clever leaflets:

– A doctor presents the set of exercises helping the patient to deal with the pain.
– Lawn care company offers a leaflet discussing the best fertilization schedule.
– Barber shows which types of haircuts are all the rage during the current season.

Keep the leaflet short and useful. Remember to add your logo and the contact address on the folder.

Spread the leaflets where your customers lurk

Do you remember the students earning their pocket money by giving away the leaflets? That’s rarely effective, as most people throw the fliers away as irrelevant. You need to reach your potential customers with your leaflet campaign. To succeed, consider where you can find the consumers of your product. Add the flyers to the newspaper on the related topic; cosmetics sample in the magazine for ladies. Leave them in the office of the related, but not competing business; charity program leaflets in the church hall. Give them away in the strategically selected areas; accounting office can offer their fliers near the tax facilities. Put the leaflets in the mail boxes to organize protest against the new project in the neighborhood.

Use posters to promote your business

Will you organise free weekend activities or festival to promote your services? Perhaps some well-known authority will give a public lecture thanks to your invitation? Advertise such time sensitive events with posters spread in the popular areas. Just make sure you never break the local laws attaching your ads in forbidden spots! Consider renting the ad spot, so that the posters remain safe till the end of your campaign.

Reward faithful customers with free gifts

Proven law of marketing says that keeping faithful customer is more efficient than attracting a new one. Surprise your good buyers with a new year calendar or the notebook with your logo. They become more dedicated to you when they feel appreciated. The accessories can be cheap; intention matters more than money here. Remember to add your phone number or web adress to this stuff.

We have looked at the different ways of marketing your small business with cheap printed materials. From business cards to gifts, find the form of advertising which best compliments your company profile. Cost of printing your materials may be small, but the results provide a significant boost to your income!

At the moment I’m using my auckland colour copying website as a guinea pig for future revision of my business websites, you see the whole idea is it feels negligent to leave a good website that’s working but has just been slapped together as it is. Once it looks half way decent, I’m fine to just leave it until sales and leads drop below a certain level (less than 1 a week, say) or rise above a certain level (3 a day) which signals either way a new approach to be taken to lift leads or organise around the growing potential of the business is required.

With the auckland colour copying website – how can I improve on this? Probably with a more professional design and prices and videos arranged to work better.

What are we hitting people with when they arrive. It’s cheap, it’s easy, you can trust me. We need to let people know the prices, how to contact me and the terms which make it easy, and the video is there for extra assurance.

You want a list of the terms and selling points which prompt the visitor to decide if this is the best printing price / option and a quick list of some deals:

colour 100 x a3 / 200 x a4 / 400 x a5 / 800 x a6 = $95 Delivered (+ $15 for glossy)
200 x a3 / 400 x a4 / 800 x a5 / 1600 x a6 = $175 Delivered (+ $25 for glossy)

colour stickers: 100 x a6: $75 / 200 x a6: $110 / 400 x a6: $180

paste up distribution cost: a3: 70c a2: $1.20 a1: $2.25

colour 10 x a2 / 4 x a1 = $130 delivered

Ask about our weatherproof / Tearproof banners from $195

Also we need those terms and selling points

– excellent prices on $50-$1000 spends
– free delivery
– 1-2 day turnaround
– so competitive on combined jobs
– poster / flyer distribution and design services
– cheap banners and sticker printing

So we cover ourselves prices, terms/selling points and trust

The banner just says:

Auckland Copying – kurbpromo@gmail.com – 027 684 8250
high quality printing, cheap fast and easy – you can have it all!

and eventually a picture of me in the header, in the deals, specials, terms and selling points area also, and of course I’ll be in the video in the header.

I think that just about covers it?

Other than that, what would we worry about, add some articles and blogs, get some links, keep trucking!

What do we really need to do but bring people to the site and broker for their colour printing? Anything and everything else comes later. Y’know if we start brokering more than $25k worth of colour printing, maybe I’ll think about stepping up

colour printing, colour photocopying, colour copying sandringham, balmoral, mt. roskill, mt. eden, grey lynn, ponsonby, herne bay, three kings, royal oak, mt albert, westmere pt chevalier, avondale, new lynn, freemans bay, k rd, parnell, greenlane, epsom, remuera, newmarket, newton, kingsland, morningside

Cheap Auckland Colour Copying Deals Up First

Thursday, October 6th, 2011

Hi I’m Matt, I’m an entrepreneur in Auckland, my company mainly does super cheap cd dvd duplication and cheap auckland printing services but we talk a whole lot around here about online marketing and moving into new low end digital marketing and promotions services such as video production.

I’m a bootstrapper to the core so I’m still tentatively pushing forward a number of projects looking for the spark of profit to take flame.


Okay so developing new, professionally presented websites again I decided to try a different approach. My artist site, my music blog, and the pirate birthday site these sites all need something a little bit extra to get them to the next level.

In the case of the pirate site, really just need some pics of me being a pirate – I have a pirate video up already, I can upgrade that later. Right now I just need some pics to design a new site around with a picture of me, but this brings us back to what we are trying to do with these sites – come up with new ideas for new front pages, new propositions.

To me, the video production one doesn’t matter right now, we’re kind of slowing on the development there. The talent site also, is possibly not the once that wants to be kicked up, it’s really just the printing site, because that’s the one that’s meant to make us money now.

The music marketing site desperately needs some design love, but again I don’t see the point in making a huge effort to develop these sites. Will I be making money from music marketing in the next 18 months? probably not? In 3 years I may be so busy with my videos and entertainment brand that music marketing is just on the backburner.

So I’m focusing on my auckland colour copying and colour printing site first – when it comes to printing, people want to sort out a good cheap deal without any hassle and an assurance of quality.

So when it comes to the auckland colour copying website – how can I improve on this? Probably with a more professional design and prices and videos arranged to work better. Other than that, what would we worry about, add some articles and blogs, get some links, keep trucking!

What do we really need to do but bring people to the site and broker for their colour printing? Anything and everything else comes later. Y’lnow if we start brokering more than $25k worth of colour printing, maybe I’ll think about stepping up.

If this works, I’ll be straight onto doing the talent site, the pirate stories site and then this one right here because the design will work. And then well, this place will be looking a bit better and it will possibly time to kick up the standard of auckland small business blogging and also blogging about our more interesting projects and such.

But when it comes to auckland colour copying and colour printing – can you use ad campaigns smarter? So you have one main pages and then a family of landing pages for different key search terms – a1, a2, a3, a4, posters, flyers, brochures, banners each one. But wait – aren’t we getting carried away here? We know that adwords and online advertising isn’t the key driving cd dvd duplication and cheap colour copying and auckland prinitng services – it’s mainly these blogs so although a few different considerations of landing pages maybe worthwhile, for SEO purposes front pages and leading key pages must be the main focus of improvement. We’re not going overboard with ads, there’s no point.

BUT there’s no point why shouldn’t beef up all the satellite pages even the dvd printing and cd duplication ones on the site too.

Plan of action

– contact original designer to work on auckland colour copying and talent sites

– create contract to fix artist site

– do photos

– do pirate site

– finish artist site

– next year do video production and music marketing sites

So we have a plan to tackle websites.

Growth Police: Cheap Printing, CD DVD copying in Auckland

Tuesday, October 4th, 2011

Hi I’m Matt, I’m a small business owner with a lot of small business marketing experience – we’re doing great right now here in Auckland and I focus on providing cheap services from auckland to all of new zealand.

– cd duplication, dvd duplication, cd printing, dvd printing, cd replication, dvd replication

– cheap printing deals, poster and flyer distribution,

– online marketing services and online video production services

I’m talking today about the position I’ve established with my business marketing strategy and where I want to take it short to medium term.


Last post I was talking a lot about bringing in an assistant to help with cd dvd duplication and cheap auckland printing services – it’s good to have a concept of what that could involve.

This is because there’s no other way to grow the business, my mindset is basically been the “growth police” the more I grow the more stressed out I get, and so I have to really examine where and how I’m growing so it doesn’t get out of control.

I haven’t been doing my music marketing. I’m even pulling up on online video production and video marketing because I don’t want things to get out of hand – if the cd dvd printing services keep trundling along for 5 years, who knows what could happen? 5 years kicking back could put in a very different place – really, a stroke of luck or a lucky break could render all these ambitions a little redundant so my point is that we’re smart to continue to focus on what we’re doing well and what we would do whether it goes well or not – like the pirate birthdays, my blogging and my artist sites.

So we ring fenced our two big bogey men – one large debt to us outstanding, and the fact that going forward, the auckland colour copying site needs to look smarter and more effective. We want to build business long term, the advertising works, the site looks rushed and has little impact. There’s not much thought in it, and print arbitrage is something I make a bit of money from each week, and connected with posters, flyers, flyer distribution and design, we want to stay in there.

Same with the pirates, what will I be doing in 10 years? Probably not more than a quarter of the cd dvd copying. I may be the last person doing it but it would cost money. Honestly . . . I know I said this before, 10-11 years ago I bought my first cd-rw drive, do I honestly think the technology will decline that rapidly? I guess I have to accept the market will get rocky in 5 years, maybe I’ll make some money from it but we can’t depend on it anywhere out from 5 years.

The materials may become too expensive – CD DVD discs for copying pricing costs rising, the duplicators could be fixed but what about when they stop making the printers? At some point probably no more than 6 years away they will stop bringing out the cd printing dvd printing printers. Maybe I will have to buy 20 to last me another 2 years. but by then I do expect my earning from cd dvd copying to be down to about $500 per week, a few jobs for a few people? No. Bands will still come and heaps of the competition will shut down.

Their prices are still high, if they go to low, they’ll go out of business, so I guess it’s better for them to stay high and ride the downward trend, I was trying to get a grip on how many businesses there were operating:

amstore, silver ballard, forge media, adam, MCA, the weird cartel including dvd replication, infotec, 7th avenue etc – I think there’s a few little regional places but that’s the main bunch.

But I can still do printing and pirate birthdays. So yeah that’s why we do the sites for that, forget the rest. You never know what could happen, so don’t go making any plans!

This week has been a big week for sales and yet I have done no advertising, I stopped all my regular ads last week – leaving just thing that could be responsible for the new leads coming in – my google search optimisation strategy which is almost purely me writing modest blogs about what I’m doing and where I’m at with the services we offer here at kurb in auckland and new zealand.

It’s funny for me because it’s not like I’m dominating search results, I’m usually top 5 for most related searches and probably 1 for a few long tail terms, but it seems to be enough. Perhaps it’s not that me search engine skills are that great as I imagine, but that more people are using google to find the services they need. More late adopters are turning to google where only a few years ago they would have picked up the yellow pages. I’m not in the yellow pages.

Whereas a lot of businesses wouldn’t have relied on google and would have used other sources in the past, the fact that my strategy for marketing is virtually entirely based on google marketing – whether search rankings or paid advertising – means my boat has risen with tide as more people use google and fav

But there’s more of a story behind it. When I check my website stats, the search terms coming up are – kurb, kurb promo, kurb promotions and that is huge! That means more people are coming to me through word of mouth or because they are already aware of “kurb promo” than are coming because they are searching dvd duplication or cd printing, cd replication, dvd replication etc.