IF YOU’RE LOOKING FOR PIRATE BIRTHDAYS better check out my pirate site as this is more discussing the small business side of marketing and development and such!
More pirate madness, it’s the business I’ve decided to focus on, I had to pick one.
I didn’t pick one I just made a simple decision, I’m only going to work on business ideas that are already making money. Or it’s a distraction. CD replication and dvd duplication. auckland printing, my garden content and websites, and pirates.
Pirates I chose for many reasons – I could market the pirate brand and it would work on 2 levels – more birthday party work, but also the ability to take the pirate entertainment to another level – a live show and a DVD and a website that brought in traffic and advertising, a popular youtube channel and then finally sponsorship arrangements that got me paid for promoting through the youtube channel.
The marketing would be a online advertising campaign using ppc, and I’ve already started blogging and it’s working out, it’s starting to make me think it could actually come off. I could get people reading the pirate matty blog – about pirate adventures and such. I might have to move up to a dot com but what else could I push?
video appearances on youtube
Imagine doing a half hour skype show for $50.
There really are a lot of things I could do but I did start to think more critically about it.
A pirate party is usually $150+ is an hour, and also involves at least half an hours driving and half an hours prep. I can be slightly nerved about timing beforehand, and exhausted afterward.
burning a bunch of CD’s or DVD duplication, well, I can make $2-300 just printing and packing for a few hours. Or pay someone else to do it and still make $200 – see?
I guess the most important thing to recognise is that pirates does sap energy and is not the incredible money that it seems. The important thing is the various long term dynamics: It will never be obsolete. It feels good to do. It has broader horizons. It’s different.
Unlike video production and some other things, it’s working now. It’s important to have other stuff I can fall back on. Pirates has so many different possibilities. I could connect with the auckland zoo and see if they’d let me in, but thinking about it, even if they gave me $500 it’s still a lot of work! It’s not just about having something to fall back on in business, but that I can continue to push it out without distracting me too much.
I’m already looking for a .com site so I can get better international results, but I’m not sure what to do with the attention, I’m not sure I do want to do skype stuff. I already started to think of a pirate show, and look for more props. There was this awesome pirate ship which I’m sure would definitely add value to what I’m doing.
But seriously, if you had the show and you were giving out a dvd and making $500 a pop, plus a birthday party each week for $200 – well it’s crazy because I don’t know if we could even really do that. But that’s where this assistant idea is at, if we have $1500 cd duplication and printing, and then we do another $1000 on pirate shows and stuff, then we’ve crossed the line by $200 and have to put that into workings from assistants on the dvd copying and cd printing.
A straight up reality is that cd printing and dvd duplication may still be too valuable to risk compromising. I can develop a show, but who knows if I’ll have time to run with it? What I fear is $2000 worth of work and several pirate engagements, and $200 splashed to some staff not being enough, and I see losses or little significant gain from taking on the extra work, I’m better off not to be doing extra pirate stuff.
It works out that really I just want to move forward to the big money. There are 538 primary schools in auckland. I had no idea. That’s a tonne. I could easily be doing 2 shows most weeks, charge $600 each, pocket a cool grand.
But that is all very demanding. What we need to do is sketch out a plan, like we did the computer operation, how each step gives way to the next and what I am able to do and the challenges of each step.
Right now doing 1-2 parties per week, then adding advertising and more videos. Doing each video doesn’t commit me any further.
Then the big step is developing a show.
But I want to get out in the community – doing promotions as a specialist handing out stuff guy. That’s real promotions. But somehow that I could get show elements going on so I can bring more to the table. I need my DVD, even if it starts at half an hour and goes to 1 hour. We need that calling card, if I tell people I’ll give away 50 dvd’s at my event, I mean come on.
At some point we’ll be doing $500 shows, but what I’m seeing is that could be 3 years away, what I’m to do now, is just do videos. It’s good to think of all the extra little things I’ll be doing, and weighing those up.
How soon do we need to be in a position where pirate stuff is making $700+? How soon can we manage that situation without it cutting deeply into our other work doing dvd duplication and cd printing? It’s slowly dawning on me that pirates is about more than just making money and having something long term I can fall back on.
But it’s no good to be tired out running around being a pirate, when easy money is going begging in dvd duplication and cd printing, and of cour cheap auckland printing.