CD DVD DUPLICATION – CHEAP VIDEO PRODUCTION – AUCKLAND 2012
I guess it’s time to take a look at the year, revise and round up, assess performance and goals for the new year.
The major goal is to really keep income and profit steady while growing and bringing more new and different staff into the equation. We are happy to not make more money as long as everything stays steady and we move excellent staff into taking care of all the business so I can relax, and push the business out to places where I’m more creative in what I’m doing.
Continuing to focus on dvd duplication, pirate birthdays and cheap auckland wedding video means we’re engaging in solidly profitable areas and can continue to develop our artists sites and our talent management.
Earlier in the year I had another revival of the idea of opening a physical retail operation, but it didn’t happen and I know that’s a good thing. Part of my philosophy was that in business, well it’s a bit like a rodeo, if you can just hang on for a few years, that’s as much as you need to do to beat the competition. There were dimensions to the benefits of having more physical exposure, but at the end of the day, I was signing up for more stress that I’d be along for the ride on – with pirates, which I have shifted my attention to, I can put on the breaks if a situation arises.
At the end of the day, I’m far less exposed to risk just doing things such as pirates.
But the idea of the shop was not just about growing something long term, but now an increasingly important concept – that I can use business to get me toward places outside of money, to use my business skills as an engine to push forward my creative and social interests.
How we execute that whether as a shop or expanding the pirate business, can contribute to goals outside of financial and that’s a key to how we move forwardand what we discuss on this blog – I’m executing plans not because they will be successful in profit but will be positive creatively and socially.
This year we really kept up the turnover and the revenue coming in, and kept investing it and pushing to the point we didn’t even need advertising to keep it ticking over. To be growing while cutting advertising spends just shows how crazy my business is for growth. Most people would suggest it was time for me to really step things up, but I really don’t want to buy a whole lot of stress.
That’s what it was about, until I got rid of the BMW I was under a lot of stress, but when I got through it, it wasn’t long before I stopped advertising because I was making too much money and not getting enough time to myself. Now my whole aspect with the business is to wait for something to go wrong, as I haven’t been advertising for the last few months. Because my income hasn’t dropped and there’s not really any objective evidence it will, it makes a lot of things seem questionable, especially anything that involves working toward a financial outcome, since I’m already ahead of the play there.
Updating the sites and doing good photo shoots is something I’m not in a hurry to do while I have more than enough business. But this stuff will only help me before the decline, not after it. But if the decline only sets in in 5 years, then what does it matter anyway whether some nice photos kept my business open a couple of months longer than it would have?
I think if we want to expand out side of cd dvd duplication and pirates we need a plan for all those secondary activities which at this stage includes video production.
I’m working on a lot of end of 2011 / start of 2012 round up posts and we want to keep the thoughts directed toward taking what we’ve learned this year and putting it to use in 2012.
The goal of business is to provide. Provide for your customers, and provide for your own needs. My need right now is to foster more creativity and talent, and so having an assistant taking care of more of the tedious responsibilities is the only way I can move forward. I have to be focused on assistants in 2012.