We wanted to do a pirate thing but I guess it’s not happening right now. But we know that it will it’s just a matter of being patient.
You need to have a goal in business, and have a plan to reach that goal, accounting for the reality of the situation. The reality here is I don’t have time to build a second business properly until my first business is big enough to support the staff so I can turn my attentions elsewhere.
The goals behind pirates were a second business that was profitable already, but not at the expense of a business already going well. Our goals are perhaps not entirely in focus.
With my accounts receivable under control, a new priority arises along the lines of keeping on task and moving forward – we’ve discussed it before – developing your website designs to a professional standard of presentation so you’re not turning people off because it looks like you’re running a shoddy operation.
I have made some improvements to the auckland colour printing site, but nothing too extreme because I had a thought about the business environment for me short term – I’m not actually advertising this site right now.
I started getting ideas about much better presentation and videos already but why should I bother? I move to my next website project which is for the pirate party entertainment and once that’s done, I was looking at redoing the talent site, but even then, why hurry? Do I really have an idea of how this will move forward? Same with the music marketing and the video production sites.
Most music marketing and video production jobs coming in right now, I can’t commit to so why should I even make updating these sites a priority?
After the pirate site is updated – which also needs to be updated to a more SEO friendly format – my priority will not be updating the talent management site. We can’t assume or expect how immediately cd duplication and dvd replication etc will show signs of peaking when it could still very well be in growth, which means less opportunity and motivation to develop new concepts.
It’s about that fundamental difference – printing I can commit to, pirates I can commit to, these leads aren’t wasting my time or anybody else’s.
So go for it, do the talent management site but have an idea for it. Right now you don’t seem to have an idea. And I don’t see myself committing to our video production or music marketing until there’s an assistant to organise all this stuff, and/or I experience a peaking type behaviour with the cd dvd duplication stuff. If I’m finding I’m making less week after week, then of course I’m going to gravitate to new ideas because I’ve got more time.
But that could be 3 years away and in 3 years, it could all be different, it could all be fine with pirates or whatever other work I’m doing.
So do the pirate site, then do what? Do photos and videos for the colour printing and and pirate website. Are we really into the video production concept wherever it can push the business, not just selling it as a service.
I’m still very much into plans for my front office and what I’m doing there – we’re pushing toward these more creative places because we see how it will unfold. Once I’ve done photos which is practically a one off, we’re talking about videos. Really the focus is on getting the pirate income up – first tackling marketing and then the idea of a show.
The idea of commitment is still a big one – am I going to be committed to doing 2 pirate parties every week? It underlines again why assistants and workers are so important. More staff means that I can focus on my pirate website, and any extra would be put into an assistant’s fund of cash specifically for paying for stuff.
What a good idea. Get someone on these cardboard cd sleeves and on auckland poster distribution, the rest of the photography DVD duplications to be printed and packaged. Then I could focus on my pirate show. Maybe this blog would be a measure of what I could add to such a show!
But I think if I work at it I could do it. It’s one of those things, not many people could do this, very very few, but I can.
What does that mean? I go off and do a pirate party for an hour so I can have a worker for a day who cuts down four hours work for me. So what does that mean? I go do a pirate for an hour so I don’t have to work 4 hours making cd’s and doing cd printing cd-r burning?
This is crazy – you have to see it from other angles sure a pirate party is only an hour, but I have to drive there and prep. Doing $150 worth of work around here is simply simple, it may take a few hours but it’s easy. Makes me feel like going easy.
Turn the ads back on. Get ready to go. More printers, Assistants, car, more duplicators if it has to be.