So now we’ve actually got a web designer who is moving forward very competently and when it comes to outsourcing web design, I think i’ve learnt, don’t go for the guy under $5 p/hour hoping they will come right and you’ll still get a decent website designed within budget, it’s worth spending a few dollars more to get a guy who will do a decent job. Don’t be cheap! And that’s coming from me, I love cheap!
But for the first time we’ve got a guy ploughing through the work, our new artist site has gone up and our new production site is going up – they’re not anything great but they are big improvements, bringing some pretty serious level ups to the game, they look like sites actually worth promoting, and at this new level, we go into the review process, looking at what we’ve got and saying . . . what can we improve here?
Mostly the copywriting really, then we shoot new videos, then if there’s nothing else we can do to make the site obviously better, just make those videos look bloody huge! Y’know, big on the page for big impact! Bigness!
Then what? Well we need to look at what sites we can take somewhere. What sites have we got that we can get working? What work did we ever want to do?
there’s auckland copying and auckland posters sites, the rest are just all related to talent and that may be the one, because I don’t see design as being something worth actively pursuing, unless we really wanted to flips sites, try and do it long term as an investment, but it just seems totally far fetched.
The sites we care about are the ones we’re sure about either making money now or a serious direction for the future.
artists and talent
agency / NYL
kurb promotions / music management
Just keep cycling them. It’s not like we’re in a hurry. Most of them would be pretty much done in one or two cycles, except for our main artist sites, and the fact that improvements that we work on for the main artist site may want to be rolled out further when we consider the application.
For example, we get a sweet photos and image gallery page, we’re just going want to adapt the background and framing for a number of sites where we would want an image gallery, and similar with the youtube gallery, I want the right hand side of the screen to be scrollable, so you can have several videos to scroll through and watch, and I can select my essential favourites, rather than the order of youtube.
Websites conform to basic standards, they are designed to offer content and communication so it’s all about facilitating that stuff. We want the blog posts coming up on the front pages of the artist site, these are the little changes we want to think about.
We have to think about that copywriting now as the sites get closer to a professional standard. Once the sites are done, and as we chip away at the adwords, it’s supposed to be reaching a point where we’re getting people to come, so all we have to do is impress them.
But talk to me about what kind of budget we’ve got here. $350 for the pirate site, which still leaves something in the kitty. I believe we should keep something in the kitty for improving this site, when the day comes. That day is not here. The day that will most likely come that we’re making less than we are now, we have to know what we’re going to do. Sure, we have 2 years to put things in place which is a long time, but when the day comes, we need to know what we’re doing.
Right now we just want to work out how much we’re spending
artists and talent video production so far: $400
agency / NYL : $100
children’s entertainment: $350
kurb promotions / music management: $500
Leaving $150 for more improvements to artist sites.
Sounds about right.
We were talking about getting more serious about simply rolling out video production content. It’s all about the content, worthwhile blog posts, videos, music, something that is something!
How do you see that all unfolding? Well you do better content, more quality blog posts and less fluff, more videos, regular videos, and of course good bargains, good quality. And you gain loyalty from social media, from email newsletter sign ups, and just people who like what you’re doing, people who link to your site, it begins to build as better content brings more people, and the same people again, who are slowly being tipped towards the centre of your fan funnel with every tune, with every video or blog post that draws their attention.
So what’s going to happen once this magical online content enchants them, get’s their attention and interest? You’re on a path to show that you can sell songs, and if you can sell songs, you can play gigs. Hopefully you’re getting plenty of hits on your videos, and the ads on your site and the rest. It only has to be a few hundred to make all the difference to me. Can you build a following to be getting 20k views on your youtube videos, sell 100 songs, get 100 clicks on on your website ads and play a gig and make a few hundred? It’ll be a long path, and there’s much easier roads to getting paid.
That’s why I like the ideas of pushing my video production because I think if I played it smart, it wouldn’t be long til I was getting $1000 to do one video a month, and not really having to do a lot of work, for soon enough, while adopting such scarcity, I can charge more, and work less, etc. such a model would be far more effective for earning the same amount of cash.
But it’s all about time, you’ve got to see the picture. A picture of how the hell you’re supposed to fit it all in.