Things can change pretty fast in business, and then change again. A time of slow business is a great opportunity to consolidate and re-organise but you never know what’s going to happen.
Our plans at the moment include: that once those new websites improvements are up it’s all about maintaining the strong situation we’re in right now, we’re not actually under pressure to improve our situation, our plan was always to honour obligations to setting ourselves up better long term, but I think that applies beyond just setting up a plan b – a real entrepreneur wants to keep pushing forward with new opportunities to make something happen.
Things have been bouncing around, up and down – I guess at one moment we appear to have certainly slowed down, in fact when I woke up one morning I actually thought I’d have nothing to do related to fulfilling an order for a client – there’s usually always something. But for the first time there really was nothing. And then a call came through breakfast and I had work, and then it faded, and then now work is rolling in again, so thankfully it hasn’t given me too much of a chance to settle down and become slack.
I did become a bit pre-occupied with other issues and it can be quite jarring when you’re not used to heading back to working to tight deadlines and dealing with stressful situations that arise.
So it did worry me for a moment that . . . well the bubble may have burst, and that we always have to be prepared for that. But then I took a whole bunch of orders and I was spun around. When your consolidating, you can be more methodical, diligent and cautious, but when business is rolling we have to be strategic, and active and prioritise.
Whatever the case though there are certain jobs we need to do.
It’s still about these websites – the pirate website first, and then the talent, and I think we want to have a plan for the artist sites, but first we need to ramp on the video production there, we need to see our landing page thing happen, we need to focus on putting together a campaign that theoretically works before we continue to renovate and make the website spiffy when it already has achieved functionality for more fans to come through.
We have some videos we want to do to kick things off.
Ideas for consolidation seems to really come from the assistant and being aware of what we can do to ramp up. Part of the idea we had for more assistant staff was that as we developed our talent agency, this would give them some form of income. It’s also easy to say oh well that’s going to be done, and that, and that, and that, but . . . they still dont get done because you haven’t been focused on the next step forward.
My websites are not done yet because they have not been set up to be worked on, we haven’t gone in and come up with some design ideas to work around. My new music videos are not done because I haven’t taken the time to do the edit.
The core idea is finish the websites and roll video on so . . . we can focus on talent. Yes and then what? Make your music videos. do your video production. Go for it.
I’ve been a bit impatient I must admit but the yoyoing of our recent sales disoriented me a bit, making we switch up between long term and short term goals. I did say that short term goals tend to remain the same unless you focus on moving forward. But this is my problem, while I’m making money, I’m not wild about pursuing pirates or talent in a really active way.
This is actually because I’ve learned now that sometimes the best thing I can do for my business is nothing. Relax, don’t look for the next big leap. Consolidate.
The thing with video is that it takes a lot of intensive preparation which is a lot for one person. So I have to break down to smaller tasks, but this is what makes me so tempted to keep revisiting the business situation to review it. What is consolidating?
Mainly debt collecting, but that then funnels into all our reserves for this and that, budgets set and needing to be spent, yet that is supposed to align with our goals. And it’s not that we don’t have goals.
We have a very important goal of not taking our eyes off the ball even though we are often working less and making more. It’s slowly working out – it’s not like I ever check my stats at all any more, or do any crazy stuff like commenting on blogs, article marketing all of that, it’s just not needed any more. It’s interesting really.
Now just a quick round up of what we have to do, because I need to stay focused, seriously. I guess it’s hard for me because I used to working a lot more and being less organised, so now it feels like I’m not really working that hard and there’s something I supposed to be doing.
set the site stuff up for web designers
shoot promo vids with girls
I think we need to work on a fateful list. What is the fateful list? It is a concept that we are prepared for an amazing opportunity. We have something, the possible requirements set aside. This could be as simple as having a fresh suit always ready so we can quickly change, and continuing to make the front room more hospitable for clients.
I probably need to quit my entrepreneur habit of shaving only when I need to and shave at least every other weekday. Really? Yes!
Other things to do:
cases and printing for seminar
demos for girls