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Okay, I know I say I write every blog now like it’s my last, but I’m continuing to take notes on various aspects where I’m pushing the agenda forwards. Websites, video, content and of course our core business services dvd and cd duplication in auckland and New Zealand..
Today I got one of those ones where a potential client told me they could get it cheaper, and I had to take my price down to better it, and even though I got the client back, it just goes to show what we’re dealing with out here.
So then I was taking a look at the state of search optimisation for auckland cd duplication and auckland dvd duplication and it did surprise me. I mean sure we take an easy approach to work, and we always seem to have enough work, but it became clear to me with a bit of a push we could be doing better.
If we were spending money on online advertising cd duplication and dvd copying then we would probably be getting more jobs in. My competitors are surviving somehow and we need to root them out, because they appear to be very active, but not dropping their prices. I want to steal their lunch. But not so much that it becomes too much effort.
It seems frivolous focusing so much attention on video, but we are investing in the future. It’s not about the videos we’re making right now which aren’t that good but are suitable for dvd duplication, it’s the videos we want to push 2 or 3 years from now when we can do something decent.
Maybe selling our services, or doing vids for youtube that actually work, or building up a brand around the pirate thing, or anything that works, the most important thing is that we go to it.
I am about to do some video editing on this softball job. That will be an expectation of what results to expect from our video arching ripping dvd’s and making new video content for dvd duplication services. Then I can start sorting through these archives.
You see I went and really cleaned out my accounts there on the web host as well, I really want my business there cleaned up now. It’s just weird how slowly as I do each little thing, there is less to do.
So I turn to my website, just like archiving it is an ongoing task.
Now I have started working on the archiving page for the website, and the contact page, and it’s direction spreading out how we recruit supporters, and I even started looking at a new front page, which I like. But we need to be closer to having a new video concept to present before getting serious about that. The next thing is the second blog, the legit blog. Other than those 3 pages and the new blog, what else is there to do?
Well with a new front page the music section will need to be redone. The 27 chapters. So it’s kind of endless. But really if it was possible to do all this short of the video this year, well we’re on target! Target for what? Having the cohort landing page and that area all sorted for collaborating as well as the music area for discovery.
It would be nice to have a new archives design by then, but hey.
Well we need 500-1000 people worldwide to want to spend their money on our tunes. We are seriously not in the professional league yet because the only people we deal with who actually make their money in this are Brazilian and Eastern European guys. The brazilians play to massive festivals with thousands, and the eastern europeans DJ 6 different cities 6 nights a week. And both of them are happy to make a few hundred US$ promoting our tunes on their label.
We need that core dozen or more people who are at every gig helping, buy the tunes in support, and always bring friends, and are involved contributing either to content such as my video
We need about 200 people in auckland and at least 50 in every other city in new zealand who would possibly come to see us if they had money and it wasn’t cold and they weren’t tired.
THIS is what I want to achieve with my promo. Spending $1000 on 10,000 crappy clicks might not achieve that.
We go back to the super projections because we want to know what we have to keep our eye on as we go deeper into new projects. I want to see what happens after, after, after to recognise and calibrate. Well what happens now?
What issues are we expecting if I go into a major development stage?
Tax and ACC can’t be taken seriously as issues any more, nor fines, credit card, sure in a years time that may change, but it’s not worth worrying about, it’s more about collecting debts. Again same situation, because the situation isn’t out of control any more, it’s much easier to keep under control, which means yes, every couple of months you get that person who will not pay. Or that $100 job that it just feels stupid to keep chasing.
Just thinking about it made me think it was time to chase all these historical debts, but it’s another distraction. What are we setting out to achieve, another $100? No we need to join with the beats in the city.
If I was spending in reinvestment, what would I spend on?
We already discussed a new workstation and extra funds to improve the artist website, and I think that will happen. What comes next?
To expand the business? That second workstation, and less hesitance to bring in extra hands.
The obvious one seems to be to ramp video. What can we do? The video card for a start, and a sweet lens for my camera, and a thought for a future camera. You know we would get sweet cameras and editing equipment to kill the video production on.
The other 2 money sponges I guess would be the website and music stuff.
We are noticing now it’s so many tiny expenses!
We already know we’re planning 15 videos over 6 months, to cost $2600. $100 p/week. Convenient. Sample packs and studio stuff? $25?
Archiving and website improvements? Probably $50 to be honest. $200, what was our last calculation? $300 a week for car, web, video and stuff.
For our next video shoot in auckland, I want footage from up khyber, then essential gonna getcha footage, then some meatgrinder, and then maybe some kingsland dawn.
Let’s run some numbers for some of these videos.
Paper Tigers: Editing, Mash Ups, Fiverr, $200
Gonna Getcha: Editing, Fiverr, Talent $300
Kingsland Dawn: Editing,Fiverr $100
Blue Room: Editing, Fiverr, $100
MORE NOTES ON MUSIC VIDEOS
I can’t think of what I would spend money on to make the actual production better. Sure, yes, a good video card and a more video friendly lens. $1k. Maybe even good studio speakers for my home studio $2k, but all the rest is just bits and bobs. Costumes, and little costs like that for video, and paying all the different people for their little jobs, that’s not really serious money. A few sample packs every month or so for $100. It’s not a serious expense.
I can spend money on my website and archiving but again, it’s $50, $100, here and there. It all adds up
Another beauty of it which will play out for a very long time is that these are all business expenses. If it relates to music, video, online content, then it’s a business expense, if I wanted to spend it on clothes and furniture and crap I couldn’t keep my tax bill down. I like that because it means I stay lean, living off my art.
Well is it simply a matter of getting on with it now?
We can afford to. I’ll drop $500 on editing these next 5 videos, just to save what would be probably a full week of work. Also do the mashup stuff for paper tigers.
So come back from tour, 3 weeks to shoot the new bits, 4 shoots tops, then send to the editors and get my fiverr money going
Don’t forget I’ll be sorting out this first lot of archive footage to so by october we want to be ready to edit down these vids, and we already be planning to put akira and wished away too. We’ll decide closer to then how far we want to go with the concepts, because we may just be desperate to catch up.
We are now linking back with the posts from before when we were doing this video stuff. It may take us until november to do the first 7 or 8, and then we try and smash the next lot. Gruelling really.
But let me break it down. Inside Knowledge, So Good, and Tell You are all $100 numbers, archive footage, mash up, fiverr, no original shoots. Buzzing and Who Loves Ya, probably won’t come out until december earliest.
Worked Up and Override Protocol? We don’t know what’s happening! That leaves shadows which has the big budget, $300. I could spend it all on animations, just to speed the process up, with an aim of dropping the video the week of the release. The thing about the shadows vid is it doesn’t really have to be about anything. Same with inside knowledge, we should aim for both of those to just look cool with minimal shooting of any scenarios.
With inside knowledge I want like stockmarkets and asian marketplaces with chickens in cages, container ships unloading, etc. I’m thinking of working on them now to make them good in november, so I get the jump, also, no shooting, nothing major anyway, maybe just me and john standing round. yes. Like it.
So Good and Tell You are also going to be on the archive mash up edit tip, again, no shooting? Maybe som fairy pirate stuff for so good. Tell You, well, no. That means they come next and we can scramble on these suckers. Override Protocol goes with Buzzing and Who Loves Ya ? as next years problem.
Wishes, Akira and Worked Up are the ones we don’t know how to go with because we don’t know how sick of video we will be, and then there’s no way we’ll be moving forward with dvd duplication auckland or cd duplication in new zealand.
Ideally For Akira I’d do several shoots in balmoral, and one shoot with mio I think. On top of that I’ve got plenty of stuff. Fiverr girls, kamila etc., and all the pink noise I think will be enough. Worked Up. Well we have our concept, and it will simply come down to when we can do it.
It would be nice to let kingsland dawn, meatgrinder, akira and then worked up drift out so we can collect enough takes. But we need kdawn, p tiggy and getch done!
So october we are finally editing gonna getcha hopefully having done k dawn and p tiggy, so that we’re also bringing home blue room, meatgrinder, inside knowledge and shadows so we have this massive bottle neck, just as we’re supposed to start akira and wishes. Tragic!
It will be november then for IK and shadows to land, But akira and wishes will be there too. Then Tell You and So Good, say decemberish, though I can see so good getting pushed out, and worked up, which I don’t think we’ll have time for a shoot for, it’s too much, we need a concept. I say we stay with the theme, but don’t shoot, just rip and mash.
Stick to the plan for kingsland, no actors. Just do shoots with tigers, grinder, and getcha at one time, no trip to kingsland needed
I just had an idea for gonna getcha. Like in the beginning I want to do those reaction shots with the fiverr girls all going “wtf???”, and I cut that against filming on the monitor behaving badly, then I remember I wore the gonna getcha costume on my online dating profile, so I can use the profile in the vid just as an extra thing to illustrate im like this menace that’s all up in your everywhere.