To be a pirate or not to be a pirate? This is pretty funny because it takes me back 18 months ago when I was in the same position, with the same ideas, but now I’ve sat on this egg long enough and I feel bold and confident moving forward with my auckland children’s birthday ideas, especially now having met up with a fairy offsider just to give me support really.
Bounce ideas off, get a rapoort going, and develop something more than just a birthday party service and appearances, but also take the brand to youtube, do our auckland dvd duplication to produce and distribute that youtube material to build the brand, and also use that stuff to get into the schools. About thirty odd in auckland. 20 odd outside auckland we hit them with a tour.
Maybe in 18 months over that 2014/15 summer we could look at doing some public shows, $10 a head, and pulling in a grand. It’s school holidays right now, I’m saying if you charged $5 for a 40 minute show, it’s actually quite competitive and if you make $250 twice a day, and sell some food and merch to cover your costs, you’d be doing alright.
So let’s go back to how I saw it before . . .
I’m still moving the place around and triangulating my strategy here, particularly for my entertainment services, we know that the big goal for 2012 is to kick off our pirate situation. Our children’s entertainment services – auckland birthday parties is our main goal in 2012.
I think what we’re really aiming for is the show. We can start scripting and throwing down sketches but we need about 20 minutes of sketches and stuff, I’m just over on the pirate blog sketching something up. I see the show as throwing open a lot of doors if we can carry it all the way through.
So the plan is to maintain CD DVD duplication, replication, printing but develop children’s entertainment services.
I quickly recognised that the children’s entertainment stuff I’ve been doing has the best chance of going somewhere, but it’s not just about that. It’s a positive experience and I think it gives me a chance to get out there with my skills and interact and work with others which is important to me because profit and revenue is no longer my main priority.
We still use profitability as a measure of worth or viability to keep us anchored in that sense, there’s always a future is something that is effortlessly profitable.
We apply a plan to grow that business and make it more profitable so it can perform better in meeting my aims to serve the community – making kids happy, giving young actors work. It’s not necessarily then about bringing in revenue, it’s about building up the operation with people. Finding roles for those people that serve the growth of the business.
Get growth driven, and put money back into developing what I want to do in business. So while I consider the ultimate purpose of the enterprise, I designate clear steps that take us from here to the point we want to be at.
The first point was that we need the stage show, because that represents a significant step forward in services we can provide, from small birthdays to full on performances. For the stage show we need a script and a partner.
In signing up a tinkerbell fairy assistant, what direction can I get them on? We’ve got a lot of ideas about what needs to be done but we need to keep our people in circulation, I need to pay them, and not waste my money.
Going out doing promo. We need to pinpoint community events especially on the north shore we can target. Fairy Parties $100, Pirate parties $150, Pirate + Fairy $175
Youtube video production – we need to get the ads happening immediately, incorporating the fairies. I offer them $50 for at least 3 hours, to come and work on something, so I need a plotline to suggest why I keep meeting different fairies. But these can also be videos to showcase these actresses.
I want them to present for kurb and for cheap video production.
BOOKINGS – THIS IS THE BIG ONE – I just remembered I have a friend who is real good at bookings and stuff and would be perfect for being cut in on this. I can still book parties but anything else is for the agent to arrange. I actually have 2 different people who could do the job.
My plan as I’ve worked it out is to be doing 2 x gigs p/week at schools for $400 + $2 a DVD averaging about 100 DVD’s and so therefore paying my 2 fairies and agent $50 each and coming away with about $350, though there will be travelling costs etc.
But then it comes to summer holidays, and I bet you can book mega shows or make some kind of connection so you can be doing at least a show a day. There may be a pay cut involved, but I reckon I could do 5 shows a week, what’s more we could be in the holiday spots all over january doing shows every day. I mean if for 30 – 40 weeks of the year you do 2 shows a week and make $650+ then it comes to the holidays and you’re doing 5 shows a week for $1250+ and travelling . . .
And you know you’d be doing at least one birthday a week for $150 also!
That’s all sweet but I can imagine doing tours where I do pirate shows during the day, and gigs at night. Fly in on a wednesday, do 2 pirate shows and 4 gigs, score $1800, and get out. You can’t really think about the money, it’s about the holiday, the adventure. If we’re up in auckland making $1200 from cd dvd duplication and cheap printing and $300 from gardening, and $800 from pirates, then we’ll be happy to just get away without the need to make cash because we’ll still probably pull $1500 if we’re smart. I just fly 2 x return, that’s . . . okay let’s count it:
See this is the thing. If we stayed in christchurch for a week and did 4 shows, we could make $1600 and only spend $500 on petrol, accom, manager, $300 for flights, then go to touring and do 3 gigs and a pirate show, see if we can cram in some pirate performances in queenstown or wanaka, but basically, $1200 in, $600 out for that leg, come out $1200 better off, so pay my fairy $250, and after 8 shows in 6 days, come off it $950 richer.
That’s with a vehicle materialising from nowhere. But remember, for 3 days, all you’ll have to do is the one show,
tues/wed – 1 pirate show, chances to add others, – $800
thursday – DJ flies in, pirate show chch, ashburton, timaru, gig in wanaka $600
friday – pirates queenstown wanaka, gig queenstown – $600
saturday – gig anywhere, invercargill – $400
– flights $700
– travel $250
– accom $300
– agent $300
– fairy $200
still $650 in, sell 400 dvd’s for $600
wednesday – pirate show, wanaka/queenstown – $500
thursday – pirate show, invers – $700
friday – wherever
saturday – pirate show and birthday gig – $300
flight – $400
accom – $250
travel – $200
agent – $200
fairy – + $450 – $150
I think flights may have been pricier then and I wasn’t thinking of doing pirates and DJ’s on the same day. It’s a very similar plan, except I’ve made a few modifications now and I guess they are more ambitious.
If I set up a new computer and everything in the next room, all I have to do is get my laptop up to spec so I can do online stuff on it, that way I can completely take away the desk and computer I use now. I could have a stereo and TV and they would be either on that shelf or in front of the fire place.
– It is pretty funny that I come back to this post on the auckland children’s birthdays and I am talking about office organisation when now, 18 months later, I am reversing all these plans and coming up with a new crazy plan.