I just wanted to say I looked at the stats and was really surprised at how poorly the site was doing in terms of bringing in results for cd and dvd duplication.
It may be time to reahaul our whole marketing and SEO strategy as we rehaul the website.
I guess you have to ask what we want to do! That question really comes through with the work and stay auckland.
Oh man today was tough it seems very hard to get things moving. I’m still trying to sort out some travel issues. In the mean time I maxed out my cashflow and had to get some clients to pay up, so out of a bad situation I was able to make some progress. But I have to still progress and it seems like a lot of big dreams make it easier to avoid small steps.
The small step is to get my next video done and having done that, and got dvd copying going, I’m really determined to nail my websites now.
I just got an email which seems like spam telling me a list of things wrong with my website. Some of them are definitely worth looking into, they are saying that I’ve got too much trash. Trashy code, trashy links, keyword stuffing, sheesh.
But what I’m talking about is having this task done and of the list.
The idea was that in the next 6 months the front page will be totally re done and the music and video pages will carry the old design. What is the purpose of the music page? So that if people are just interested in the music they can quickly get what they want. So what categories of music need to be highlighted?
New music, Free Songs, DJ Mixes. so the ideas are:
– Download latest DNB DJ Mix
– Download Soul Science free tunes pack
Now I’m thinking I should add to the little mix panels there with song panels for Gonna Getcha, Rewards, up the top we want to showcase the latest business.
We got a good music design and front page design, and we might go somewhere new with the new cohort branch out but really what is this website achieving, is this the professional look you were after?
What is the object of this professional look? Get booked for gigs, impress other artists, and recruit fans into active service. Because I’m already in the rhythm of posting stuff every 48 hours. So once I get my base cohort going it keeps them fed with goodies.
But really it’s about the archives, and it means having the 27 pages done first. Then we can say we are done for around 9 months I would say on concerning ourselves.
But we want to clear up all our websites!
But what we’re finding is that design is not enough. We just want to clean it up, just cd dvd, printing, video, and online. New design, new videos, and it really wouldn’t be all that dramatic. vices we can develop using so we talking about video editing for online video production mainly I think. Web design we can do. Online promotions and a VA.
Soon if I finish the artist and dvd copying websites, that won’t be a thing on my list. And y’know the adwords will not really be the big project I expected unless I still want to do that and thats another decision for later.
What about archiving? Once all the discs are done? And they are moving to some kind of new place? And all my personal stuff is digitalised, the digital organisation begins. This process will bring me a lot of found footage, and music from my clients, but the digital phase will bring new old ideas, and revisiting old projects looking at old things to see if they have a future.
A lot of old material will re-emerge either to be refitted or presented as authentic retro material. I lot of ideas will come up, I will have a lot of pictures and albums to sort, and all this material needs to be presented in some way.
What about the media page?
FOR THE KURB SITE
Well design services and small business marketing will be removed and music marketing will become simply “marketing services” – the changes won’t be major, just small tweaks, and it may be time to change this blog and also make the tone a bit more professional but also personal at the same time, front in a personal voice but really tidy up what I’m saying, because this is what I see, that whether or not kurb continues as a successful cd dvd copying business, the kurb brand still represents what I do.
Just like CD and DVD, whatever activities I do will always flow from and around creative industries in auckland and new zealand.
It’s got me thinking about the music marketing blog again, that I could use that as a place to drive co-operation between musicians, a kind of a cost share type thing going on. In fact I was just thinking it may suit my lifestyle to still have music clients if all I gotta do to earn my $200 a week is break them off some.
My aim and this is what I will tell them is I will use their money to hire outsourcers, and then use half their time for own shit. I get 4 people paying me $50, I can hire an $5 person for 40 hours a week. Or mainly just hire them for soundcloud, youtube, web design projects.
I could still step in and do an hour but it would only be for adwords or copywriting. Nonetheless a little extra earn would be good especially doing more versatile work while on the road.
But for the kurb site anything that isn’t cd, dvd, posters, needs to be collapsed. It is all just some SEO nonsense and we have to tidy it up.
So what is the first achievable goal for the kurb site?
Re-organise the structure of the marketing pages, and front up with a new tone. What’s the tone? Well rather than shoving some cheap package combo marketing deal down your throat, I’ll be saying, hey we don’t really do this stuff right now, but here is what we do offer based on the direction we feel we’re heading.
This is what it comes down to the message of the site was reflect our direction. What are we saying?
That there are some marketing jobs we can still do if there’s a connection. But where are we going with this? The cost share and connections through content marketing, and providing video services. I will go and film for 3 hours and edit down and make 50 DVD Copies for $500, for an auckland wedding video or whatever video.
So these services will still be there but they wont be hard sold, the future does suggest in 3 years I want to be making regular income from online marketing or video production but I also value the freedom it provides. SO we want to make it ready for pushing hard again in years to come, that’s why we won’t just take it down, we have to be prepared to move back into a business footing but we won’t be playing the small business marketing angle unless we get that special staff member coming in. Right now it’s about our $500 deals for websites, social media, video.
I now also want to do more videos for the kurb channel. An update but also more videos that will pull in interest. Put it out there and reel it in.
This website update may not be so painful.
1: Marketing section rehaul and consolidation
2: CD/DVD Copying and poster printing pages
And then I think that that is us for 6-12 months.
Rehauling the marketing section is about the tone of how we offer marketing and video services, identifying the connections we want to make.
So my aim today is to make some real progress on these websites, on this last song to finish, and start reviewing new video material.
Man I’ve done new posts on the music marketing blog, and it’s all about changing up the shape of the marketing services we are looking to offer here as I am crafting that new message and preparing to connect it to renewing all the old information.
The more I’m looking at this new message, the more I feel like it’s a message for me, this is how I am learning what I want to do, what I want to say.
But I am getting kind of fatigued now by it.
Okay well the idea of what we have that we’re selling all these packages full of things we don’t want to do is ridiculous. We need to pull back there to where we are actually wanting to proceed, knowing we want to leave this doorway open.
We are not actually trying to get online marketing clients! It’s just a placeholder so we can crank it up should we have a good thing going in the outsourcing game that we want to kick out.
I am letting people know I am still in this game, but I am not posing off like I’m hustling for it. That way people checking out my site know that I do this stuff, how much I charge. In the future, when I have 2 staff members going hard, I will crank it up in detail in order to get these 2 busy.
But man I am just going over the dead links and poor set up and I am shocked – I can’t get over how many dead links and rotten behaviour is going on on the site and it’s going to be a much bigger job than I thought. But what is the benefit? Well I’m expecting to see some SEO gains that’s for sure. It couldn’t be as bad as it is without seriously affecting me.
Archiving is about storing footage and content, as well as minimising use of physical space. But it’s also about having a strategy to deal with discs that are everywhere. There are so many discs, we need to have some way of approaching them.
It’s when we become more interested in the content, that we can start to pull stuff through, because once we’ve harvested the content for our needs, the disc image files are all we need for future cd copying and dvd copying.
Archiving is pretty challenging I’m just getting into again. It seems every time I start and stop, I don’t have control of everything, I thought I had the process locked in.
What I am recognising is the need to complete the process for a lot of this footage we can’t really have these ragged old rips hanging around.
I guess it’s kind of easy tackling the easy stuff.