Finally my brand new vlog update kurb is up on our youtube channel, just discussing relevant issues to kurb and the direction I’m going in there.
SO in the last few months we have not had as much business as I’d hoped, particularly in the cd dvd duplication because that is the most lucrative part of the business, most of the other services we offer – postering, printing, design, online promotion, video production really just supplement that main income, but putting some weight behind the diverse services we offer means we can find other opportunities to do business.
But then I got a bit of a shock when I realised my main contingency plan in receiving financial assistance to support my business has quite severe limitations on how much I can do to build my business.
But as I’ve discussed before on here when talking about doing business in adverse conditions, I am saved primarily by my super low overheads, there’s just one main issue there, my rent! I can’t bring that major cost down, and so it seems pointless to dwell on how we can make more saving when such a huge amount of our budget is what is covered for rent, so the only sensible discussion on making savings would be on how to either profit from that or try to make savings by moving. Pretty much out of the question, it would just too much hassle, the only time it would be worthwhile considering relocating is if some awesome place had become available. That hasn’t happened. Leaving a simple situation. Either rent out space here or don’t. That is the extent of my cost saving options, so deal with it.
Right now I am tentative about advertising, it definitely makes a difference, but it’s not huge, and the kinds of jobs coming in tend to be more finnicky, not entirely appropriate for me to make a decent amount of money without having to focus too hard. But at least it assures me, given my skills, that I can make a few hundred dollars a week from the ads I run. I have those options remaining there.
There are other options to keep us alive day to day that we have discussed here before, but I have become so good at slimming the budget that when the drought finally breaks, we are a little worn out, but we are well adjusted to running mean and lean, and soon enough, work arrives, and we are quickly able to invest because our buffers were never used because we were so lean, the overheads were slashed, we were extremely adaptable in our hibernation strategy.
We may be fine now in the short to medium term but we must have some consideration of what would happen long term. Well, we must do our work, we must continue on. If we don’t steadily complete what we’re aiming to have done in video, with websites, the pirate stories, then we won’t get that opportunity to make room for the next opportunity to arrive.
We are hoping that video production will at least show the way forward – it may not be anything to do with videos, but video means getting in and telling stories so people know, so in times yet to pass, they can examine how it was that we were. And because we are making messages, we are making decisions about the kinds of messages that should be communicated, and what we can explore.
What is it’s outcome? Is it business? Connection? Creativity for it’s own sake? Well all of those things if it could be. We are still laying the tracks to where those opportunities may take shape. We know there’s a story, we know they technology will create the demand for stories to be told and so we push ourselves into gaining knowledge of it.
But it seems hard going with some of the video production projects we’re working on. We have been feeling we need to break through to a more artistic vibe. That we inspire my creativity and get more flow going on there.
It seems like I need other ideas to turn to when I am damn sick of videos, and damn sick of tunes, ready to recharge my enthusiasm and move forward there. I just gave up on the idea of forcing through the 27 archives because I want to move forward into art, into artistic vibes, and archiving is only a last refuge when there’s nothing else, I don’t feel it right now, looking backwards.
So what can we do? Well we want promotional ideas for promoting music and video online. We’re tired of fake ideas, we need connections and networks, even small ones at first to work out how to get people encouraged to support and be involved.
I read this article about kickstarter and I didn’t really think about the kickstarter part that much, but I did pick up one message there, coming from the fact that they said if people dont buy your stuff already, theyre not going to fund your kickstarter. You got to have your audience in place. And then what was it?
What is social capital, getting people to be your friend so they will help you and you can help each other strategically. It has to be the way, the strategic alliance. And this is where we filter these ideas through the cohort concept in that your social capital maybe hard to build initially with random strangers youre trying to pull in from unknown online locations.
The cohort is about bringing other people around you. It connects with starnow, we’re bringing people around us. We’re bringing them to work with us and then become integrated into achieving our goals, getting people to be interested in what we’re presenting. Not some far flung internet nobody, but people who are close and who are ready to engaged, because we are trying to make money available for them.
So you need some kind of vision to motivate these people because the money isnt enough, so what is it? That we want to make video that people will engage with, targeting the people we need, and appealing to them directly. You start with bringing video production jobs on board, and then your videos are better quality, they sell the service more, you bring yourself to more peoples attention and so you choose what message to bring to them.
Are you trying to sell something? Promote and image or idea? Are you trying to impress people? Inspire and connect with them? What are you trying to do? Work it out!
Or else what? You just want to be famous? You just want to feed your ego? Well not me personally, I would like to use aesthetics, and character and narrative and concepts to promote ideas I choose are worth promoting. It was music, and that is moving more towards promoting my life as a musician above the music itself, and that is an attempt to promote the artist.
I’m promoting the artist, the DJ, the pirate, the ability for what we can offer.
But as I brainstorm here, really getting the vibe for the essence of the message, that we’re selling the artist, not the art, because we need to milk this concept to draw people in, I think we’ll be asking people, what do they want to see? What are they going to be excited by? Ideas will start to form but I don’t want the same stuff, I want something that can get a lot of views or connect to a business opportunity and right now my ideas aren’t like that.
Often I feel like I’m going to go in and sort everything out. So tell me a story about how if you were making more of a surplus you could plow that back into achieving something, upgrading the standard of the product you’re providing?
Paying professionals. Having a vision and looking at where the contractors, the outsourcers can be involved, so you get the best look.
With video production I want to be able to train up a little bunch of outsourcers to do little jobs and this actually goes beyond video production to social media promotions, link building, distribution of content onto networks where it will get seen.
But we also have to make something that people want to see.
Don’t forget quick turn around cd dvd duplication copying printing auckland – kurb promotions!