Archive for June, 2015

More on Forex Strategy and Hedging

Tuesday, June 30th, 2015

Now I have to have a really serious look at what I am trying to do with my trading.

It has been very frustrating recently having not made much progress, and having placed far too much faith in predictions I loaded up my USD side very hard, especially against the EUR given all the fundamental issues facing the eurozone, but of course the big correction came, and then the greek drama took centre stage making everyone hold awaiting that outcome and it has possibly restrained the kind of volatility I rely on as we have waited weeks for an outcome.

The euro is bound to come down, it’s just a matter of whether there will be a greek deal and it will bounce up first.

We now have to accept that many of the calls we made were very poor in that I did not manage those choices in a way that my system could withstand.

The first poor call was assuming a currency would not move more than 20% in a short period of a few months without some major global event. I did not see that the euro was already on a course hurtling down and by the time I got wise to it, I did make money and refine my methods but the sentiment had already begun to change.

The second poor call was going to far into dangerous hedges believing that I knew where the market was going to be based on every insistence from every source that the euro would dive to parity with the US. Now I have learnt, no one really knows how things will play, and hedging is all about short term protection at the cost of long term gain.

But we can’t forget we chose hedging as a way to save our system when the parameters became pushed which is what happened in each of those situations.

But I can’t help but feel I have more to learn about hedging, but now I also have a healthy distrust of my own confidence in trading now that I have seen how dangerous it can be.

I was actually pretty conservative on the kiwi. But again, just the kiwi pound has collapsed 19% in 2 months. I only had $5k on that trade, so in addition to the canadian, neither of which I hedged this has become an additional issue as now that the kiwi has tanked, it’s cost me $2k of my equity and the timing of that is all part of why I am so stretched.

It’s my legendary misfortune. I think I have bad luck because it’s a message from the universe that I am supposed to use my strategic ability rather than rely on luck, which I don’t have!

Unfortunately because my choices were so poor, I will have to enter into more hedging which will again push out my timetable for actually achieving some progress. But it will protect me and allow me to continue to make some cash.

I was aware of the danger that I was creating but my assurance was that if it ever got that bad I would simply hedge on the other side. Could it lead to massive balance hedges that could topple me with the smallest swnings as the both tug at my equity from both ends until there’s nothing left and I am pulled apart by two wild horses like some macabre torture?

However I have been thinking about what I should have done differently to protect myself and that is counter hedging immediately. Don’t wait until youre at breaking point on the other side.

This is where we can use a technical level. Don’t go into hedge mode until that resistance level is crossed, and buy in as it cranks up, sell as it winds down, especially as it touches the next technical level. If it pops the break, start again. Paying attention to technical levels will be another good way to make decisions when you’re riding a rally.

If I’d done this with the euro, basically waited for it to pop 1.06 and then start throwing in the hedges, and if I had kept it rolling I would have made thousands of dollars. But what if it turned around again?

You build it on the other side again, ready to roll out twice as large. The point being is before, you keep the numbers equal, no matter how high, and you choose your moment to start rolling off

As time goes on we are learning the patterns of the market, how break outs work, they’ll break and start pushing the ceiling, and then cool off, they may have a number of tries scratching at the ceiling in a day, each one lasting a few hours, and then they might chill out and try again tomorrow. Or next week.

You could have this $50k slab just sitting there at the end of the opposite side of your hedge. As your price action finally corrects you reduce it slowly from $50k. You could even do it in intervals to show the counting down process.

The idea of a $50k trade like this is that when it breaks out, you grab the tasty $50 profit, and replace it with a $20k, which you would then replace again with a $40k to make sure the trend was extending. again it would be the same on the other side. The $50k goes bad, drops $100 that is .2% then you put $20k in on the other side, if that breaks through, then you go with the $50k hedge on that side.

The assumption is that when you’re riding a hedge, it’s spiking up to new highs where it will eventually have to climb down and retrace at some point. When you’re fairly sure it has exhausted, you start building the hedge on the other side immediately. Yes the hedge may kick a new high after that and damn that will hurt, but you should already be past the big spurt and it may dwell up in this region for weeks and months, but another big spurt is probably within a 10% chance, and youre hedged up well anyway. Part of hedging as we first saw it was to then turn around and use the profits to pull out some dodgy looking positions that got left behind.

So what happens is the price point gets trapped tightly between two hedges.

You may have $150k on the long side but still a $50k hedge on the short side hanging at the edge of the high, when it breaks from the consistent swing up, thats when you roll a $10k and then a $20k hedge break, and once that breaks youre probably safe to top out at $50k. These will pull in decent profits.

But eventually it turns to go higher again, but here’s the deal. We got $200k rolling down on $50k, so once again, you turn in the $20k position. This is where stops to break even might be a good idea.

The key thing about hedging within tight ranges is that one side is making bigger profits than usual, even at a point where equit is being eaten as we lean to the far side.

Once the counter hedge kicks in, the other side is making equal losses, but those losses aren’t that unusual, it’s just a big tail when it’s the big head that’s causing all the problems, the grands worth of losses.

At some point it’s going to start coming down, and it’s at that point the big hedges coming in on the other side start being collected. Pretty soon youre 75k/225k. You will throw up the $20k on the $75k line, but that’s because you’re holding $200k all the way down to $100k on the other side, that’s when you start leaning toward the $125-$150k split.

Keeping the split number down is a sign of your judgement as every time the hedge goes the wrong way, it will rise on both sides.

Of course trends must be considered also, it is the euro and aussie tipped to sink long term while the dollar and pound will likely rise over time.

CASE STUDY

GBPAUD. We should have held $30k while grabbing $10k positions, the moment it turned around on the 90k, bang, counter with another $10k. What you eventually get is a big say $10k slab positioned as the gateway, perhaps at a point around $200 where it’s fallen to but gotten up again and again. As soon as we pull away, the $5k counter comes in. If it falls away, you take the pain knowing that the $5k’s coming down should give you some nice hits, and if it approaches again, squeeze it so if it pops either side , , ,

It has popped again and I have risked some counter hedge positions, but I’m not confident leaning over the edge, and have now wound down to $113 vs. 18k, that is a $95k difference – huge. This suggests huge confidence in me that this is topping out, but I will look for 40k vs 90k though with australian pairs we should always keep an extra $10k at least on the the australian side for carry.

Use carry to determine how much you carry.

EURUSD. When the USD starts dropping get some big wedges in behind it, but the moment it turns, drop the $5k hedge right there like we should have done from the top. Sure, collecting $5k hedges on the way down will hurt, but we will end ip rolling some big numbers on the US side.

Now I am more doubtful, considering that the euro could spend a year or more under $1.05.

But everyone seems to have a theory – so many big names are insisting on parity at some point. But then so many people keep saying that this is what the big players want us to believe, the euro has seen it’s massive decline, it is now the US faltering, and we’ll see the euro rise up where it belongs, and after that who knows, if the US data can’t recover we may have already seen the bottom.

***

So please tell me again, the story of how all this works out?

Well whether it takes weeks, months or happens tomorrow, the USD will rise again, pushing me well over $15k and towards $20k, at which point I will be adding to my lots to over $3k margin, but always weary of where I am keeping my hedges, I want the hedges to balance at halfway.

If it stops after 1.05, we may look to settle the hedge around $200k, but going to parity, that may be $250 on both sides, while after parity, we begin winding the hedge down.

My assumption is we would be well into at least $18k by then, hopefully 20k, though going to 20k equity is going to surely encourage a bit of adventure

The facts are that I may not be able to lift my earnings significantly without really hedging in, and so that’s why the $20k level is so important, because it’s at that point we get to be more daring.

But it also may leave me asking serious questions about which way these currencies are heading and therefore, we have to go back to our own fundamentals.

You hold a hedge to keep the balance so you’re alway safe no matter what happens. How we space out the money we throw down depends on the technical ranges and the price movements, congestion forces you to throw money down, by break outs allow for clean outs.

It’s only when you get to the edge, the last quartile, that you begin to wind down the hedge so when it finally tops and reverses, you’re holding little more than 10% on that side. Whether you have to hedge and how much always depends on how badly things are going. New highs will become harder to come by, and that’s where we’ll claw it back.

Forex Update 2015

Friday, June 19th, 2015

FOREX UPDATE 2015

Progress has been slow, there’s has been promising, but unsustained upswings – no real concrete evidence that bigger gains can be maintained week on week. But the breakthrough must come and it must come within a year. I just feel really doubtful because currently I have no model for when this is supposed to happen.

I believe that as long as profit is steady, and your leverage is steady, you don’t borrow more, your profit will eventually top up your equity so you are moving forward.

The key is not to increase leverage chasing bigger gains only to end up with bigger losses that your equity can’t handle which is where I’ve been having trouble. Gains are steady but small, losses are prolonged and sustained.

I understand that my losses have increased because I have distributed more margin amongst the range. All my euro ranges have gone to new highs, and whereas once I had filled those ranges with tiny little 111’s now I am filling them with, 4, 5’s and 6’s. The range between 1.10 and 1.14 is now filled with another $10k worth of positions. Those positions lose 5%, in NZ$ that’s costing me . . . another $6-700 which is all I made some weeks last month.

The main margin has been spent adding to weak AUD positions, which also have at least $10k if not $20k added to them. These only moved back 2% and the aussie exchange rate is more forgiving but that could easily cover a grand. Then you add my losses on my canadian and NZ side which aren’t hedged, well that’s a cold unhedged $1500 loss. You are tabbing up over $3k losses when in the last 3 weeks you’ve only made about $2500.

So this explains why the euro has come off a peak of 1.146, the following 2 weeks I have made very little, the euro only went as low as 1.086 – still a 5% range which is incredible to be covering back and forth in a 3 week period, all through that I would have been adding in euro positions and USD positions, 17th may to june 4, I covered that range, but added a whole lot of extra margin that wasn’t there.

In the same space euro aud has gone from 1.42 to 1.39, and then jetting from 1.39 back to 1.46 which again is 5% move where it’s collected a lot of baggage as it headed down.

So basically you’ve been screwed by the bounce finally escaping gravity, but in the USD case, it is once again the worst case scenario you could have predicted under your current strategy.

I knew coming down, there was more euro now, but now it’s gone up again and I’ve done it on both sides!

Euro goes to 1.04, massive hedge build up there. Then up to 1.14, big hedge build up there, then down to 1.086, hedge there, and now gone back to 1.136, hedge there, so we’ve been trapped into building all these hedges as the range consolidates, and although it’s not so dangerous because you’re hedged on both sides, it does feel precarious, as these hedges soak up your equity.

Eventually there will be a break out, and you can pick your top or trail out, and a new risk presents – pick your moment to leave the party correctly and you’ll make money on both sides, but if you leave to soon, you’re going to get caught in the rolling tide and you’ll need to get back in at a worse spot to cover your butt.

When you’re on the edge of the hedge, mistakes are so much more costly. But that’s on the outside. What I am learning now is that there are problems on the inside too but they are within limits.

I have a strategy. My belief is that any run on the euro, especially now with good USD reads, will be very limited, the euro will fall against the USD, GBP, and AUD – there it is right there, first euro rally it smashed the dollar, this time it was all three suffering in positions where all three can advance and regain all those losses to bring my equity back.

What this is saying is when the euro drops, I’ll take back decent equity across the board. 5% of $150k is of course $7.5k.

If and when that happens, you want to hedge to protect your gains, especially to me $20k equity seems like a place where we’re not only safe from danger, but able to crank more margin out without a short term risk

But you were talking about adding $200 margin for each $1000 equity, when 10% of $100 leveraged 1:500 is $5k – you’re allowing enough equity for a 1% loss, which is madness, we’re experiencing 5% shifts in just a few weeks, when to have a safer position in terms of returns to protect our equity, it would have to go up and down that 1% range 10x before breaking out in order not to cause pain.

This could be pretty grim but for one thing – as it goes back and forth, it is still knocking out the stops in the same range, meaning that money can be recirculated – the bigger the amounts, the bigger the profits, and the more money going back into the system, proving what I am saying, that it will break out at some point.

I have reached this position by constantly underestimating how leverage pulls the rug out, but as we swing back and forth, I get to get that rug back when returning to the secene.

Basically if I chilled conservatively for a few weeks focusing on always putting down less than I picked up, slowly the equity would reemerge. Even if I plateaued, it would still happen more slowly, and I would still generate profits, but it would be at a steady and reduced rate, rather than the attempts I’ve continually made to increase profit by increasing margin leveraged leaving me vulnerable.

It’s the fact that the margin I have added has been spread up and down preventing me from using that to make more money in a thinner range. It won’t be until we have that level on the full range we’re on can we expect the weekly earning not to fluctuate downward.

But now our margin is $3k and our earning fluctuate between $700-$1500. When we first go to $3500, it will lift income to $1000-2000 at first, but within a few weeks that will boil down again to say $800-$1800, but within 4 weeks I’ve made another $6-7k allowing me to step up to $4k margin, and again, for a few weeks I earn $1200 – $2500, but then, I slip back to $1000-2000. That’s how it rolls basically.

Slowly the amount you acquire over that month or so consolidation grows bigger and can slowly accomodate more than $500 margin and what’s more, you’re squeezing ever more into the same range. Big moves wipe out a lot of dominoes, at which point you won’t just jump back in with the same money, and it’s those points where you consolidate.

I have now made another startling discovery about my trading. The “carry” or “holding” costs for different brokers are completely different and only loosely matched to central bank lending rates.

CARRY HOLDING INTEREST RATES

I was shocked to discover I was paying interest on both sides of many pairs that had close interest rates.

I finally made an effort to check because I noticed that there wasn’t one single pair where I was holding more on the side with the higher interest, and even with all my NZD and turkish pairs I had bought specifically for the interest yield or carry trade, I was still paying a holding cost. How could this be?

Now I know. Most GBP and EUR pairs are a rip off on holding cost which made me realise my broker was profiting from the interest I pay, so therefore easily stinging me for $300 a week they were scooping off my trades when you add the interest to the commission. No wonder I get a call for a chit chat every few weeks, I’m making them good money!

Actual Carry rates

USD/GBP: -1.3
-USD/AUD: -2.934
-USD/EUR: -.576

-GBP/USD: -.709
GBP/AUD -2.644
-GBP/EUR: -.286

AUD/CAD: +.231
AUD/USD: +.880
AUD/GBP: +.578
AUD/EUR +1.304

EUR/AUD: -3.376
EUR/GBP: -1.745
EUR/USD: -1.442

-CAD/USD: -.394
NZD/USD: +2.601
NZD/CAD: +1.951
NZD/GBP +2.298
NZD/JPY +2.745
NZD/EUR +3.024
TRY/USD +9.557
TRY/EUR +9.880

***

NEW FOREX CHALLENGES

The final chapter has come now with the rise of the pound against the US and the euro against everything, the euro now smashing me against my big pound hedge and the aussie which also has a hedge, the pound smashing me against the aussie, and finally the ass dropping out of the NZ dollar which I used for carry trades to keep my interest costs down.

The NZ drop has wiped over $2k off my equity which is bizarre since I can only count $700 losses on the NZ crosses. Again it just makes me feel like with the new information I got about the carry trade rates – what is going on that I can’t see why I can’t seem to win?

Suddenly a big aussie jobs report drops and I win $1k back. It’s now bad, but not over the edge. I was so relieved.

It was feeling like a write off of a day. But I went for a run, I’ve been running every day. Now I feel great again. Maybe I should run first thing.

Suddenly it seems straightforward. My trading plan will win in the end, we just don’t know how much sacrifice it will take. That’s what it just keeps coming back to, how long will this all play out?

What is the new worst case scenario we have to face? There is no way we will ever let our equity go screaming into the ground.

What if we can only earn a grand a week for the rest of the year? Surely, surely after adding another $25k and going to $110k surely we’re not going to get this same situation where the equity continues to drain away? It seems apparent I will have to cool down yet again. But really all of that could change if the US started pumping and the Euro sinking, and that could take months also.

It seems obvious now I was as wrong about the hedging as I was about the euro plummeting in the first place. Add to that the turkish and canadian and NZ problems, you’re seeing where it all adds up.

How often will I keep being wrong? Will I eventually get to a point where I can trade for higher stakes with losses trailing me back and forth?

Did you honestly not consider that as your profits grew that so would the losses? You thought that eventually the money generated each week would surpass the losses generated going back and forth over the same stretch. But when you started to increase the margin, you also increased the losses. When I first put in the hedge, I jumped from about $1700 margin to $2300.

The fear I have is that the extra margin has not been spread far enough yet to create the kind of harder losses that have eventuated – we haven’t swung 10%, there is not reason to expect the xtra margin would have materialized to this extent.

But what I see happening is that the longer you dwell in one area, the easier it is to build up little banks of resistance where position build up unresolved. This only happens when the markets become congested and don’t move, the moves are so small, you don’t have the big moves that end up clearing out many positions.

Could it be that it really is all just piling up between 1.14 and 1.10? It moves smaller, and so more positions are slotted in.

But it’s the shifts that are happening around other levels that count. Remember if your base currency is dropping, then those positions are costing you more and subsequently you lose more on them and they cost more in terms of margin. Also, the interest is also costing me more.

Auckland Video and Forex Intentions 2015

Thursday, June 18th, 2015

Let’s get down to business with kurb promotions in 2015.

I started this article at the beginning of the year and I’m only getting around to finishing it now so I guess it’s a good time to get this one down the chute!

First, SEO: we’re still going to be making lots of money from cheap DVD duplication and dvd reproduction auckland!

Or not. I think we have reached the beginning of the end and for the next few years I will still do the CD DVD business but it’s time to begin the process of winding things down. It’s just too distracting trying to think about

Certain jobs I will be staying clear of. If the jobs run out, I will simply do nothing.

I was also still looking for paid interns in auckland to help with video editing and other media promotions admin tasks, in fact employment and utilizing people to carry out various tasks is at the centre of our focus.

But now I am more waiting for the forex trading to kick in so I can afford to tackle this properly.

Who can do what, and what needs to be done to meet our objectives?

Objectives where I can work less, and still get my creative projects completed with some support, and grow in new areas such as video, pirate stories and kids entertainment, and talent management.

But the biggest news is that I have renovated my garage to be part of my business empire, this is where I can move staff to be carrying out the kinds of work I don’t want to be involved in – the cd dvd duplication and copying that is at the centre of the business bringing in the work that brings in the money, but I’ve got more interesting things I’m interested in doing, so that can be happening out in the garage in our new space, managed away from me by someone who isn’t me.

So like I said, issues of who will be doing what is still at the fore, including how we will find the who’s to do the whats. At least where they will be doing it is sorted!

SO basically we’re back in 2015, the forex trading hasn’t been quite as robust as I’d hoped, and it may be some months before it has the strength to support bolder moves for kurb.

But I have actually been able to refine my technique, it’s now at the stage where I can’t refine unless I make a mistake, and if I make a mistake it could cost me dearly so any knowledge gained is paid for!

Staff was going to be the big one.

I am still focusing around staffing solutions to sort to go forward, but remember if you’ve got video editing staff, cd dvd duplication staff and everyone on board for printing and postering, managing these tasks, then you need jobs for them to do.

We can do well to think about staffing structures, who, where, doing what, and how theyre paid, then we give them jobs to do, mainly towards developing video services, pirate story gigs and brand, events, etc. attempting to plot out some moves.

I feel I’ve focused a little too much on getting the staff, but not really sure what they’ll do once we have a unit where we have 1-2 people who are doing video stuff with me as well as most kurb stuff being done.

I will have a series of foci. Pirates. Music. Videos. Talent. Events. I will use my staff skills to work on solutions to support efforts in these areas.

What happens once the buzzing clip is over and we are moving through these last few projects we’ve planned? The next point we are moving to is pirates – working on our pirate story videos for kids, as a way to get more gigs and improve the gig content and appeal.

The word is professional video services will build around pirates, then linking across to my personal projects doing music videos skits, etc, and hopefully pushing through to NYL. Pirate questions come up because I want to know how much work I will be doing to take it forward, and to where?

This is where I kept arriving. Do I really need staff to support me doing a pirate show and a couple of birthdays a month?

What other effort is matching this? I think it was pushing out in terms of talent, but as I am not taking the same approach in music and my own video creations we may have to reconsider what we will promote.

Videos for my forex channel are the priority in terms of creating the content I need.

Just to brainstrom some ideas

– Why I love forex trading
– Getting started with forex trading
– psychological aspects
– different trading techniques
– masters of forex hedging
– combining forex techniques

You get the idea, I could probably do 2-3 minutes a week on strategy thoughts on top of my reports and predictions.

This could be happening really soon because in terms of video projects I don’t really have much to be serious about, but then I sort of want to ease off being trading all day all night all week forever guy.

It’s not easy to make trading videos when your own trading isn’t going well.

What I am really driving at is trying to see what life will be like when the trading has unfolded in a year or two. What will business be like then? I am trying to shape my life into what that might be now, so I am picking one day a week for video, and maybe 3 conferences a week with my team as well as individual dialogues with people to keep the videos, events, websites, and web promotion all ticking along.

I think I’ve got to the point where I just want to cut to that, my 3 people in ukraine – we have this 3 people model, which I think works if they are a good team. We just are challenged with keeping the work flowing. It doesn’t look like there is much urgency on forex content to be honest but it’s the default because it has the most certain future and with my artist promotion it doesn’t feel like I have the content it is really important for me to build a process whereby I produce regular content.

But I’m also now looking at archiving again, which is simply an exercise in minimalism, and reducing the storage requirements – and increasing organisation – so your situation, all of it is easier to manage and if I’m trying to be more mobile this will really help mainly because I know there’s a lot of material I need to look at and decide we don’t need to keep this.

I don’t think I really am particularly worried about saving all the DVD’s. I might consider a heritage project, that is reducing it all to one collection but I wonder about the value of it. Who is this of value to? Well I just want to say, once I ran a CD/DVD business.

I was going to make a video talking about all the reasons I wanted to save the content, and what doing the business meant to me in terms of the concept of people telling their stories, so it’s forming part of a narrative too, it’s a narrative for me in representing my journey from what my business was to what it will be,

This is part of the archiving process, moving everything to a point where it’s resolved. In telling the story, I might decide, well hey, I put some stuff on a hard drive, and now we’re done. Biff the discs. Wipe the slate clean, end this process in the proper way.

***

I am starting to feel distinct doubts about the trading. My main doubt is that it will take twice as long as I thought, and the hedge fund idea is definitely 3 or more years away.

Especially since it is likely to take years to get me to the point of being ready for the hedge fund it is barely worth doing more than conceptualising at the moment. I think I know now I have to focus purely on learning the trading ropes and getting my bearings there in terms of demonstrable profit.

It doesn’t matter good my theories are if I can’t make a profit myself – it’s not just about funding it’s about being able to put your money where your mouth is.

I am still committed to the idea of practicing my presentation and video skills as it will be an addition to whatever I do.

In late breaking news there is now a rumour of possibly selling the kurb business which I’m assuming would be the cd/dvd, the printing, well it would be everything, but what would you consider keeping?

I’m just popping some quick ideas off the top of my head to think about on what will probably be something that needs a bit of thought. I am keen to sell because it will be a clean break for me, I get to close that part of my life / business with relatively little drama.

But I would prefer not to sell the lot.

The website and the brand. They can use the brand to do their business, but long term I want to own it so I can feel continuity as I head towards the hedge fund concept even though it may be a break of a few years. It still feels like it has mana to me, the brand concept.

So maybe I’m not selling the company at all. I’m selling the equipment to make the cd dvd duplication and maybe my contacts for printing.

I would want to paste up posters. That’s the only part I still want to do.

I would sell the brand but only for good cash. There’s no reason not to start completely fresh except that this website represents almost 8 years of sloppy bootstrapping of a media promotions company that was my launching pad, and I don’t know about selling it off and start again when I’m very much about developing evolving forms that retain telltale signs of it’s previous form and it’s origin.

Especially the hedge fund which is not really a intensive business brand, it’s about me showcasing my skills and services and retaining my story is part of the brand I present, and of course my business and my business brand is a huge part of that, even though it’s a completely different venture.

I mean what does kurb mean anyway?

From Promotions to Forex and FSU

Friday, June 5th, 2015

The plan for a transition in this business from a media focus to a finance focus and to different opportunities globally is beginning to slowly take shape.

Exciting ideas about travelling to do business in the former soviet union are starting to come to me.

What I wanted was to hire a staff who can execute online content and promotion campaigns, and work for very cheap wages.

The idea is to have 3 part timers to start off with broad skills but we want to have one person who has their strength managing video editing, another on the web design, and another on content promotion.

The aim is to provide an integrated content service at a competitive rate, but as I may have mentioned before, I will be my own biggest customer. I will not actively seek customers until I am ready to expand which only has the purpose of extending my own ability to conduct online content promotion campaigns.

Until I have the content and brand in place to work with, I will train my staff by getting them to produce content to promote the brand itself, which I guess will remain kurb promo. The music marketing brand could be opened up again, simply so we can start the staff off tackling blog topics related to how they could approach their own tasks, promoting the content.

We’re talking about looking at adwords, facebook ads, facebook content, talking to bloggers about content angles, posting on social media sites and sites such as reddit, forums, how to explore a niche and find and make contacts with people who will promote your material. We can also have them researching the russian side of things, a much bigger audience.

Getting them up and running shouldn’t be too hard as long as I can afford to have them working on this stuff – music marketing, video production, plus all the online promo for the forex side of things, revamping the website, my website, all websites. This should give us a clearer overview of what we’re trying to achieve.

The forex thing is really a default. That’s what makes the money, we want articles, links, videos, improvements to the website, improvements to ad campaigns, we want the full deal. I’ll be doing my weekly presentation. I’ll probably have a russian girl imitate me for the russian version.

So it’s the videos and the forex radio at the core and then the promotion campaign happening around it. There will be a seperate channel for forex, and a russian forex as well.

The russian forex, none of it would really need serious promotion in the next 2 years, I don’t see how I’m quickly going to sling together a serious platform for my hedge fund before then.

But these same strategies cover our artists site promotion as well, again probably a russian channel as well. It’s mainly there to provide business for the workers to pump money into the company.

After that we really have to search our soul in terms of the kinds of business we want to do. It’s easy to come back to NZ and start letting people know we have guys back in the ukraine who can do all this and that, we can make great music videos, websites, web campaigns etc. It’s easy to set up a site orientated towards westerners visiting ukraine.

Again we have this issue that just because we want to set up a kind of business opportunity it does not mean we should. If we enjoy the opportunity, pursue it as a social thing. set it up, and allow for it to run in such a away that it provides convenience for me, and my team can get paid also providing services and hospitality for western travellers.

But you can see the pattern. The business office run out of kiev provides the services for the artists, the content for forex, and the services for western travellers.

All these groups are put together in order to invest into forex, and come and party with me. I’ll charge them to skype with me, and I will just say look, your main problem is you need to trade for a year, come to ukraine and get yourself a babe and record your album and have my team take care of you.

It’s basically like a hostel for people drawn in through one of these avenues. Forex, music, but also pegs into my woofer thing.

So again and again it keeps coming back – the project focus is not on the business. It’s on the image. The image is to slowly draw people through the brand to investing in our hedge fund.

So there is no emphasis on business models, only content that enhances the brand. Which means focus is on the content and presentation. It’s on the videos and the website. So not much has changed there. Except we have no desire to make them successful. It’s just a website and some videos. They’re meant to sell the appearance but not the actual product.

Yes we do want to push the hedge fund as a product, but not necessarily aggressively, directly, it’s all a branding exercise. Everything seems to be being recast as a branding exercise, it’s designed to draw people in to the idea that they can have the life I do. What do you want? Money? Love? Fame? Community? My coaching service and sessions will provide.

It really makes me feel as if there’s nothing to do right now except build the brand. We won’t be ready to launch the hedge fund yet.

And that starts with producing forex related materials, but because we have such a long scope, and we don’t content support from ukraine, it seems difficult to begin putting this in place now, when it could all be so easy in a years time when we have funding and staff.

My role now is really on developing content concepts, practicing delivery, and thinking about the full presentation of our forex services.

Blogging, videos, then website set up, the more I think about it, the less I really am in a hurry. We’ve got 2 years.

The idea is that we can make enough money, more than enough trading our own cash. But if we can begin to bring in investors we will provide returns and good service and exclusivity will be at the forefront of our promotions. Part of it will be my personal brand, that I’m just too much of a dick to rip people off.

But ultimately it does not matter. It’s like in that american hustle movie, the more you say no, the more you create this image of not being desperate, the more people will want in.

We do keep discovering we’ve got more time, or so it seems. Nothing needs to be rushed and yet much as we approached video production, we see the need to start building up a nest in which to incubate the possibility for this hedge fund even if it only materializes years down the track, or not at all, simply remaining a branding exercise while the same trading methods we use every day will pay the bills, and it doesn’t much matter either way.

It begins to come back – when taking a business perspective because this is a business blog – to branding.

All my focus starts to fall on doing the work I enjoy and what I feel matters, it has nothing to do with profit, but what is the benefit from that? People feel positive about the image and brand being projected and this all flows back to the kurb brand which is no longer a media brand really unless someone else carries the torch, it is a financial services brand.

First I will start off with a series of blog type videos talking about tradiing. What attracts me to trading forex. Hedging. The simplicity of long term monetary trends, building strategies aroound events, I might start using this blog to map out the ideas you;d want to cover because you also want to talk about the psychology of it and various metaphysical aspects also, such as accepting what you’re really doing and the self mythologizing that can go on, the psychological traps. Styles of trading.

Then I will make the jump to starting my new channel and adding videos with me alone, and just get into that cycle of publishing a video perhaps once a week if I can make it, of course this is just practice and preparation for when I’m ready to take the next big step.

I can’t see that right now I would be keen to put the hedge fund or even the coaching in place. I need to see the result first. This is just practicing getting the content out so that I can have a website designer do the new page and presentation, I can have a video person prepare more professional presentations, and then get to building links, and coming up with a few gimmicks.

I really do wonder about the radio idea but we’ll see how it goes. Again and again it seems to come back to the brand bringing people in. I’ll be getting drum and bass people, ukraine people, youtube people.

Again what I am seeing here is no urgency to develop this. I may already be in ukraine when I really start to ramp it, I think the strategy must be to wait until next year to start making more plans, for now, focus on the intro videos and take it from there.